This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. From the Facebook news feed algorithm changes, new features announced on all of the top social networks, to the consumer and buyer digital behavior changing faster than most businesses can keep up – businesses are learning fast that both the traditional marketing methods as well as the new media channels are changing
It’s spring appeal time and all of a sudden my mailbox is filled with requests for donations. Some good and some that could use improvement. Whether you’re planning a spring appeal or one later in the year, here are a few lessons, courtesy of this week’s mail. We’ll start with some examples of what not to do and end with a couple of letters that got it right.
Today on CauseTalk Radio , Megan and I talk to Adrienne Weil , Vice President of Partnerships at Partnership for a Healthier America (PHA) about how they approach corporate partnerships, cause marketing and measuring the impact of both. On the show, Megan, Adrienne and I discuss: Adrienne Weil, PHA. What's the mission of the PHA? What is your role at PHA?
Caroline Guy. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Caroline Guy is the Coordinator of Communications and Technology with the Northwestern Ohio Synod, ELCA.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
If you care about the future of your monthly giving program I urge you to take 2 minutes and complete this confidential Agitator Survey. Here’s why. As technology changes and competition increases, many organizations are switching CRM database vendors and credit card payment processors. SURPRISE! Many organizations making this switch are discovering to their shock that either their old CRM or old payment processor—or both– are refusing to transfer their monthly donors’ credit card or oth
One of the most frequent questions asked by nonprofits is: Can I tweet the same content more than once? Most nonprofits only tweet a new blog post, website article, or infographic once (maybe twice) out of fear of appearing spammy on Twitter. However, when you look at the science of Twitter and recognize that the peak lifespan of a tweet is 15 minutes (meaning, you’re most likely to get retweeted within the first 15 minutes after posting your Tweet), you can conclude that only posting new
Do you need a personal brand as a working professional or business owner? Or is a personal brand only for narcissistic “online gurus” who yearn to be rich and super famous? News Flash: You have a brand regardless if you plan it or not. Your brand is made of perceptions, not just your fancy words and colors you over paid your creative agency or consultant to create for you.
Do you need a personal brand as a working professional or business owner? Or is a personal brand only for narcissistic “online gurus” who yearn to be rich and super famous? News Flash: You have a brand regardless if you plan it or not. Your brand is made of perceptions, not just your fancy words and colors you over paid your creative agency or consultant to create for you.
Those of you with a July 1 fiscal year start date are most likely working on your budget for next year. Some of you may have a calendar year budget, so you’ll be working on yours later in the year. Whatever the case may be, putting together a budget is hard, especially if you’re a small nonprofit with limited resources. It may be tempting to create a minimalist budget with the mindset “we can’t afford this.”.
Today on CauseTalk Radio , Megan and I talk to Mike Esposito , Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. On the show, Megan, Mike and I discuss: Mike Esposito, O-Cedar. Tell us more about O-Cedar and your partnership with Habitat for Humanity?
Photo: Food Network. How many people do you think really watch cooking shows just for the recipes? Most are watching because they like the chef/host or at least want to see what they will do next. They may dream of making the recipes (and occasionally will), but most viewers are drawn to cooking shows because of the personalities involved. Nonprofits can use this same phenomena to connect with participants and supporters.
In Can Your Monthly Donors Be Held Hostage? we alerted readers that many organizations attempting to switch CRMs or payment processors—or both—are shocked and surprised when the vendor they want to leave refuses to transfer their monthly donors’ credit card or other payment data to the new vendor. Data hostage-taking! We ran an Agitator Survey to get a more detailed picture of just what nonprofits are running into.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Fundraising is a counter-intuitive profession. But it is a profession. Experts research fundraising tactics and test strategies to find out what works. Often, the results seem illogical. Like is the case in writing fundraising letters that actually raise money. The We/I Test. In our fundraising letters, we typically think our job is to convince donors that we - the nonprofit is a safe investment.
Gain some inspiration with these motivational quotes from top nonprofit thought leaders and learn how you can apply them to your own organization! Most “inspirational” quotes sound nice, but often lack substance or educational value. We’ll break each of them down to provide tactical takeaways for you and your nonprofit. 1. “ A few people of integrity can go a long way.”.
Email is often the primary way nonprofits communicate with their donors and there’s a reason for that. It’s fast, easy, relatively inexpensive, and almost everyone has an email address. You can quickly get a message out to a lot of people. Email, unlike social media, is something you can control. You don’t have to rely on a social media algorithm to hope your message ends up in your donor’s feed.
Since arriving in the U.S. in 2015, Red Nose Day has raised a whopping $145 million. Most of that money has come from red nose sales at Walgreens stores, which raised $20 million in 2017 alone. We interviewed Linn Jordan , Director of Retail Marketing for Walgreens, about its efforts on behalf of Red Nose Day back in 2016 and it's worth a listen. A few key takeaways on Walgreen's successful fundraiser. 1.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Earlier today I interviewed an awesome nonprofit communications director about how she transformed the culture of communications at her organization. I’ll share her name and story soon, but one experience she mentioned can’t wait, because I know someone reading this blog needs to hear this message today. If you are crying in your car at the end of the day because the culture and coworkers at your office are so inhospitable to you as a communications professional, as I see it, you hav
It had been years since I visited an all-night diner. So, the other night, road weary and longing for a cheeseburger and fries, I pulled into a real live, old-fashioned, aluminum clad diner and made my way to a booth with its own jukebox. Heaven. BUT… something was amiss. Out of place. Unfamiliar. With my cheeseburger and fries fresh before me I reached for the ketchup bottle.
I wrote this post six years ago and it contains relevant information today. Whether you send emails to ask for financial support, volunteers, or to encourage action and engagement, apply the six lessons at the end of this post to ensure what you write is something people actually want to read. -Jennie Winton At Mission […]. The post The Best Email Solicitation I Ever Read appeared first on Mission Minded.
Part of being a good volunteer manager is understanding how to be a good volunteer. Below are four things you can start doing right now to become a better volunteer, ultimately creating a bigger impact for organizations that serve your community. 1. Educate yourself. First things first: you should have a firm grasp of your volunteer organization’s mission and goals before you start.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Hello, nonprofits! What have you been doing lately? I’m asking because I haven’t heard much from you. Okay, a few of you have been sending updates, e-newsletters, action alerts, and appeals. But mostly – nothing. I know it’s quieter time, but that doesn’t mean you need to disappear. You should be communicating with your donors at least once a month.
Today on CauseTalk Radio , Megan and I talk to Ryan Baillargeon , CEO of Toronto-based Grassriots about the European Union's General Data Protection Regulation (GDPR) and why nonprofits should be paying attention to it. On the show, Megan, Ryan and I discuss: Ryan Baillargeon, Grassriots. What do GPDR and Cambridge Analytica have to do with non-profit marketing?
On today’s Facebook Live show, I talked about the four responsibilities that executive directors and other nonprofit leaders have if they want their communications staff to be successful. I call them the “4 Ds” of Effectively Managing Communications Teams: Dedicate yourself and real resources to communications. Define the work. Delegate the work, including decisions.
“As a medical professional”…. That was simple, no? They certainly aren’t the types of words you would usually use to increase click-through, response, and conversion rates. And, alas, they may not work for you. Their power lies in the fact that they are a simple priming of a simple, but relevant, donor identity. The test was with Make-a-Wish. It seemed logical that medical professionals who worked with children in a position to have wishes granted may have a different reason for giving than a
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Sadly, I’ve witnessed all of these but I truly believe #1 is the worst. Here are my top 10 traits of terrible fundraisers that drive major donors away: . 10. Showing up late; 9. Failing to do something that was promised; 8. Talking about how great they are at raising money; 7. Pitching or presenting instead of collaborating; 6. Forgetting what was discussed last time; 5.
This article was originally published in Nonprofit Hub Magazine. A mantra is a thought or expression that encompasses your basic beliefs. Similar to a mission or brand positioning statement, mantras help capture and bring focus to your goals. Aligning your marketing goals and tasks with your brand can sometimes be a chore, so having a couple marketing mantras to look back on is always helpful!
With video coming at us from every direction, what really makes a good nonprofit video these days? Videos capture hearts by sharing experiences your audience can connect with. And the best videos make a compelling emotional appeal that leads viewers to support your work. But before you get out the old video camera, or your […]. The post 3 Things Your Next Video Has To Do appeared first on Mission Minded.
Today on CauseTalk Radio , Megan and I talk to Chris Jarvis , Partner, Realized Worth and Executive Director, RW Institute , about a recent episode of the Freakonomics podcast entitled Does Doing Good Give You License to be Bad. The show makes some pretty serious claims about CSR programs that we examine and debunk! On the show, Megan, Chris and I discuss: Chris Jarvis, RW Institute.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Haven’t quite filled in your content calendar for next month? Use these prompts taken from our Monthly Nonprofit Writing Prompts Email Newsletter for your blog posts, social media updates or newsletter articles. (If you are all set for content ideas in June, sign up for our Nonprofit Writing Prompts email newsletter and you’ll receive July’s prompts early next week.).
“No one is working 10-12 hours a day. Being busy is not working. Taking calls and meetings is a waste. Whenever someone tells me they’re actually working 12-14 hours a day [I ask] are you working or is your time filled with tiny blocks of b t ore are there large blocks of uninterrupted time?”. That is the insight of Jason Fried, Co-Founder and CEO of Basecamp , the makers of productivity and collaboration software.
Traveling around the country, I’m constantly asked for the secret to hiring Millenials. Leaders tell me, “They don’t stay in the job. And when they’re here, it’s hard to tell what they’re working on.” First, a warning For starters, let me just say that we need to stop the “dumping” on Millenials.
It was always a dream of mine to become the executive director of a nonprofit organization. After developing the right relationships and building a career in marketing, that dream became a reality. My goal from there was to disrupt the nonprofit world and look at it through the lens of a business person. What I’m focused on is making a sector-wide shift from simply surviving to absolutely thriving.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
We organize all of the trending information in your field so you don't have to. Join 27,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
157 
Let's personalize your content