September, 2017

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More or Better Corporate Partnerships? How National Park Foundation Addressed a "Good Problem" [SPONSORED]

Selfish Giving

Heading into the new year, Stefanie Mathew , Vice President of Corporate Partnerships at the National Park Foundation (NPF) , knew the nonprofit had a strong wind at its back. NPF was coming off the 2016 centennial celebration of the founding of the National Park Service and there was plenty of business interest in preserving national parks and programs and connecting people to them.

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Making the Most of Monthly Giving

Ann Green

Image via Bloomerang. Monthly or recurring giving is a great way to raise more money and give you a constant stream of revenue throughout the year. More nonprofits are taking advantage of this. According to CauseVox, 54% of donors give through a sustainer (recurring) program, with 82% giving monthly. Plus, monthly giving will raise your retention rate.

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Measuring Your Communications Effectiveness: 3 Concepts to Keep in Mind

Nonprofit Marketing Guide

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. You have the effectiveness of specific channels like your website or Facebook page. Those depend on the effectiveness of the content you create. That depends on the effectiveness of your editorial calendar. That in turn depends on your larger marketing strategy, which depends on your organizational goals.

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5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. Think about this… When was the last time you handed your credit card to a logo?

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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7 Nonprofits Fighting for Immigrant Rights

EveryAction

There are nearly 800,000 people protected under Deferred Action for Childhood Arrivals (DACA). DACA paved the way for these children of immigrants to obtain work authorization and relief from deportation, enabling them to go on to universities and build careers and families. With the announcement of DACA’s repeal, the program has stopped accepting new applications.

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Top 5 Social Media Best Practices for #GivingTuesday

Nonprofit Tech for Good

Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. To tap this potential, your NGO, nonprofit, or charity needs to activate its social media presence before, during, and after #GivingTuesday to help build the movement and, in the process, raise awareness and funds for your organization and mission.

More Trending

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Appeal Letter Writing 101

Ann Green

September is here and you know that means. Yes, it’s year-end appeal season – the time many nonprofits rely on to raise a good chunk of their revenue. While your donors will be receiving a multitude of appeal letters, many organizations seem to go on autopilot and send a generic, boring appeal. You can make yours stand out by giving some thought to it.

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6 Ideas to Freshen Up That Busted Blog of Yours

Nonprofit Marketing Guide

Last month I told you that no, blogging is not dead. But I know several of you read that and replied, “Gee, that’s really great, Kristina. Now tell that to my blog!” So for those of you who have struggling blogs either because no one is reading them or you can’t think of anything good to write about, here are a few ways to spruce up the place. 1.

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15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebo

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Are you a BFF?

Fundraising Coach

I've been seeing a disturbing trend of late: a sharp rise in what I call are BFFs: blunt force fundraisers. Nonprofit leaders willfully skipping planning to jump straight to asking. As the author of Ask Without Fear!® , you know I am an advocate for asking. But the number of BFF's I'm seeing of late - both nationally and internationally - is weird.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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12 Demographic & Technology Trends Changing the Nonprofit Sector Worldwide

Nonprofit Tech for Good

Rapid population growth and migration is dramatically changing societies and ecosystems worldwide and as this future unfolds nonprofits, NGOs, and charities will play a central role in safeguarding the world’s most vulnerable communities, the land upon which they live, and the wildlife that surrounds them. As the social conscience of globalization, the nonprofit sector needs to contemplate future challenges and adjust their programs accordingly – and to inspire the next generation to tackl

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Ep231: The North Face: 'Walls are Meant for Climbing'

Selfish Giving

Today on CauseTalk Radio Megan and I talk to Ann Krcik , Senior Director of Outdoor Exploration for The North Face , and Adrian Benepe , Senior Vice President for The Trust For Public Land (TPL) , about Walls Are Meant For Climbing , a campaign that aims to spark conversation about building trust and community around - and beyond - climbing walls. The partnership also includes a one million dollar donation to TPL!

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Thank You 101

Ann Green

Many of you may be working on your year-end appeal, which is great, but have you given any thought to how you’ll thank your donors? Thanking your donors after an appeal (and throughout the year) is equally important, yet many organizations leave this as a last minute to-do item and it shows. You can stand out by taking the time to give your donors a great thank you experience.

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Day in the Life of a Nonprofit Communicator – Lisa Northrop

Nonprofit Marketing Guide

Lisa Northrop. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Volunteering since she was a Brownie in Girl Scouts, Lisa always knew she would work in the non-profit sector.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions. You can sit in a room and create, ideate, and develop your brand for the next year to 10 years.

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Storytelling In The Digital Age

The Agitator

Even though Tom persuaded me to give up working with cave art and stone tablets when we ‘modernized’ the Agitator offices, we’ve never lost interest in the power and importance of storytelling. It’s just that we now have paper and digital bits and bytes for the all-important fundraising task of tale-telling. Over the years we’ve honored the importance of storytelling in various posts — Top 10 Secrets of Successful Storytelling … Storytelling vs.

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Facebook Ramps Up Reach for “Donate” Buttons and Fundraisers

Nonprofit Tech for Good

It’s not official, but it’s obvious that Facebook is ramping up promotion of its native “Donate” buttons and Fundraisers in its News Feed. Even before Facebook helped raise $10 million dollars for the Center for Disaster Philanthropy for Hurricane Harvey relief, Facebook “Donate” buttons and fundraisers created by Facebook users were popping up in the feed with increased frequency.

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Ep230: Lowe's Raises $1.5 Million with In-Store Fundraiser, Will Renovate 50 Boys & Girls Clubs

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to James Frison , Director, Community Relations for Lowe's , about Renovation Across the Nation , an annual $2.5 million initiative where Lowe’s gives a $50,000 grant and hands-on support from employee volunteers to one Boys & Girls Club in each of the 50 states to refurbish the facility. This year, customers joined in on the effort by donating at Lowe’s store nationwide.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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The Early Bird, Time Travel, and Better Grantwriting

Fundraising Coach

Did you ever hear the proverb the early bird gets the worm ? When I was a kid, I was very, very literal. I decided that if the early bird got the worm, I had no desire to be that bird! From that came my habit of sleeping in. But now I know better and can apply this lesson to something as far afield as grantwriting. The idea is simple but it has a lot more to do with success than a quick glance might suggest.

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How @GlennEMartin of JustLeadershipUSA Tweets Like a Boss

Nonprofit Marketing Guide

For my September NPMG Tweet Like a Boss webinar, I connected with Glenn E. Martin , President and Founder of JustLeadershipUSA , about how he personally uses Twitter to advance his organization’s mission. JustLeadershipUSA is dedicated to cutting the U.S. correctional population in half by 2030, and its leader Glenn speaks from personal experience.

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Let’s Get Real… Does Your Content Convert?

Pam Moore

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Bottom line… does your content convert to real business?

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Easy Does It!

The Agitator

Despite opposable thumbs and ‘highly developed’ brains we humans are far simpler than most folks want to believe. So, unfortunately, most of us tend to make things more complicated than necessary. Especially some fundraisers. In his post, Easy is better than hard Nick Ellinger of DonorVoice points out the importance of making human brains ‘happy’ And, it’s ‘easy things’ that make brains happy.

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How to Scale Recurring Giving for Sustainable Growth

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

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10 Signs Your NGO Excels at Social Media

Nonprofit Tech for Good

Social media changes so frequently that unless your NGO has a full-time social media manager who has the time to consistently research and adopt emerging trends, odds are your NGO is using social media in ways that are no longer effective. The webinar content below was presented by Heather Mansfield on September 19, 2017 to 1,175 nonprofit staff. It was the final presentation of the social media excellence webinar.

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How Texas Businesses are Helping Hurricane Harvey Victims

Selfish Giving

Hurricane Harvey was a one-in-a-thousand-year rain event dumping nearly 25 trillion gallons of rainwater on the gulf coast. Most of the affected people were Texans, hearty and independent folk whose pride in their state leads them to take care of their own at a time like this. It is not surprising then to see how many Texas businesses have jumped at the chance to help support the many hurricane victims and evacuees: H-E-B grocery chain is giving customers the opportunity to donate by adding $1,

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3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money

iMarketSmart

Most fundraiser’s LinkedIn profiles are screwed up! They look like resumes, not invitations. After all, are you trying to raise money or are you looking for another job? If you are aiming to raise money then you need to recognize that, more and more, your donors will check you out online before they accept your telephone call or email outreach.

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Give Us the Inside Scoop on Your Job

Nonprofit Marketing Guide

Let’s get down to the real nitty gritty! Are you chugging coffee all day? Do you hate your donor management system? Do you have the best co-workers? Tell me all about it! It’s my monthly call for submissions for our Day in the Life of a Nonprofit Communicator blog series, and I want you to share all the things you do on a daily basis to make the world a better place.

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Engage, Empower, Excel: Transforming Performance in the New Era of Work

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business. It is not driving real traffic to your blog or website.

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How Will Hurricane Harvey Affect Year-End Giving?

The Agitator

In 2005 the devastation from Hurricanes Katrina and Rita triggered $6.5 billion in donations and pledges from individual citizens, foundations, and corporations, according to the 2007 Giving USA report, an annual snapshot of American philanthropy. Contributions hit $1 billion in three weeks, outpacing the charitable response to the September 11 th attacks and the 2004 Indian Ocean tsunami.

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Data for Good: Fundraising and Technology Insights for your Year-End Campaigns

Nonprofit Tech for Good

Presented on September 20 via webinar, the slides below highlight data from the 2017 Global NGO Technology Report , the 2017 Global Trends in Giving Report , and Network for Good’s donor platform to determine if U.S. nonprofits are using technology in the ways that their donors and supporters prefer. Attendees were be given access to exclusive U.S. donor data and data-based analysis of how effectively nonprofits are using online communication and fundraising tools.

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Ep232: PepsiCo’s Anti-Hunger Program Fuels Kids & Innovation

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Matt Smith , Director of PepsiCo’s Food for Good program a purpose-driven business initiative within PepsiCo that tackles child hunger by making healthy food more physically and financially accessible for low-income families. On the show, Megan, Matt and I discuss: Matt Smith, PepisCo. Background on the Food for Good and whom the program serves.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a