Selfish Giving
SEPTEMBER 4, 2013
'I’ve been reordering my Pinterest boards for cause marketing to make them more useful for you. You can read about these changes in my recent newsletter. If you’re not a subscriber, you can change that here. When you visit my boards you’ll see a bunch that begin with the hashtag #FWB. These are new boards for my next book Fundraising with Businesses: 40 New (and Improved!
Fundraising Coach
SEPTEMBER 10, 2013
'Fall is upon us and that means year-end giving is right around the corner. If you haven’t written your year end appeals over the summer , then now is the time to get those done! As a broad generalization, I recommend sending a mailing: now (late Aug/early Sept). in mid-November. in mid-December. How to write fundraising letters. Jeff Brooks wrote a great post on how not to write fundraising letters.
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Nonprofit Tech for Good
SEPTEMBER 10, 2013
'Thanks to Microsoft Citizenship Asia Pacific , I’ve had the great honor to present a series of online fundraising and social media trainings to over three hundred non-governmental organizations (NGOs) throughout Asia Pacific over the last three years. The experience has made me acutely aware that access to information about trends in nonprofit technology, online fundraising, and social media often does not reach small NGOs – especially those in rural areas.
The Agitator
SEPTEMBER 10, 2013
'Attention all you introverted marketer/fundraisers out there. You’re vindicated. It’s not true that you don’t like people. Or you’re a bunch of aloof nerds. OK, well some of you might be! Here from Max Kalehoff at OnlineSpin is a list of ten common attributes of introverted people that he believes should actually make them (us?) better marketers and fundraisers.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Blog
SEPTEMBER 8, 2013
'When you’re making the case for giving , a powerful story is hard to top. At the same time, putting together a vivid and compelling story is typically more difficult than it sounds. The good news is, the results are well worth the work. To help you get your storytelling mojo working in time for year-end fundraising season, you can learn from the same storytelling masters that brought you Toy Story , Finding Nemo , and Up.
Mission Minded
SEPTEMBER 27, 2013
'When they need a name change, our clients partner with us to guide them through the process. Changing a nonprofit’s name is one of the most invigorating efforts an organization’s leaders can undertake. When a name no longer serves your organization—or worse, leads to confusion—a change absolutely must be made. We understand that a name […].
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fundraising Coach
SEPTEMBER 24, 2013
'Last week, I was at a meeting and heard a board member say: “Ask a man for advice, and he’ll give you money. Ask a man for money, and he’ll give you advice. Isn’t that the truth? Think about the times you as a board member or nonprofit employee told someone you were asking for money. How often does that person think they’re helping by giving you ideas for raising money instead of making a donation?
Nonprofit Tech for Good
SEPTEMBER 13, 2013
'Facebook now also recommends pages in the news feed, but only if your nonprofit has opted-in to have your page recommended. Until today page recommendations only occurred when individuals liked a page, but now recommendations are also given when individuals like a status update in the news feed. Facebook has not officially announced the new functionality, so it may only be a temporary upgrade and not for all users, but for however long the functionality exists ensuring that your page is optimiz
The Agitator
SEPTEMBER 5, 2013
'The other day blogger Jeff Brooks headlined a post … How to kill your fundraising. And the answer he gave was: Investing in brand. Well, I thought that was one of the most annoying things I had ever heard from Jeff (who I regard very highly). So I read on and discovered he was passing along the admonition of Sean Triner, another smart blogger.
Nonprofit Marketing Blog
SEPTEMBER 5, 2013
'It’s no secret that mobile is quickly becoming the platform of choice for many, but these stats really drive the point home. Nonprofit marketers should heed these trends and factor mobile into their communication and fundraising strategies to effectively attract and connect with donors in the coming years. 56% of all American adults are now smartphone adopters.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Getting Attention
SEPTEMBER 4, 2013
'Diana Nyad’s epic 110-mile uncaged swim ( video here ) from Cuba to Key West was a tremendous achievement. But even more remarkable than setting this record was 64-year-old Nyad’s perseverance in reaching her goal (this was her fifth attempt in 35 years). There’s so much nonprofit communicators like us can learn from her. Here are 6 vital lessons we can take from her experience: 1) Set ambitious but doable goals —You’ll never get where you want to go if you don’t have a
Selfish Giving
SEPTEMBER 9, 2013
'This is a guest post from Sandra Morris of CafeGive , a leader in creating and executing Facebook contests for nonprofits and businesses. After Facebook recently changed its rules on contests, I asked Sandra what the changes meant and if organizations should continue to use third-party applications for contests. Understanding the New Terms for Facebook Contests.
Care2
SEPTEMBER 21, 2013
'When Facebook launched hashtags many people questioned how useful this feature was going to be. Facebook assumed by rolling out hashtags, that organizational and brand pages using hashtags would receive increased exposure from other brands and organizations who were using the same hashtags. However, according to a new study by EdgeRank Checker posts with hashtags on Facebook don’t have as good reach as posts than those without.
Nonprofit Tech for Good
SEPTEMBER 29, 2013
'The African Wildlife Foundation’s Annual Safari Sweepstakes promotion is as close as it gets to perfect. The design and branding is modern and mobile-optimized , visuals and call-to-action graphics are prioritized over text, and social media is integrated throughout the entire process of entering the sweepstakes. Not only by entering the contest may you win a trip of a lifetime, but by entering you can also study how the contest promotion and entry process can be applied to your own nonpr
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The Agitator
SEPTEMBER 17, 2013
'An excellent review of the donor landscape in Canada has just been released by fundraising agency hjc and Blackbaud. The study profiles giving behavior across four generations — Civics, Boomers, Generation X and Generation Y — looking at giving amounts and future intentions, preferred channels, focus of giving, the works. Plus, here and there, some interesting comparisons with US and UK donors (who were similarly investigated in parallel research.
Nonprofit Marketing Blog
SEPTEMBER 26, 2013
'In The Generosity Network , authors Jennifer McCrea and Jeffrey C. Walker stress that “[t]rue generosity is rooted in relatedness”. To be a better fundraiser and to unleash generosity you have to connect with people and build authentic relationships. Build your Generosity Network by taking action in these 5 areas: 1. Know Yourself. Your personal attitude toward money and giving can impact your ask and how you relate to donors. 2.
Getting Attention
SEPTEMBER 11, 2013
'Pay attention to this fresh approach to creating the most effective email campaigns possible. It builds on famed psychologist Abe Maslow’s hierarchy of needs and, although created for for-profit marketers, is equally relevant for us cause communicators and fundraisers. Here’s the challenge—faced by all of you, I bet (me too)—this approach addresses: 1) Our relationship with the folks on our lists is a clear, although implicit, exchange. 2) They give us permission to email them in ex
Selfish Giving
SEPTEMBER 30, 2013
'Today on the For Momentum Blog , I have a new post : Apple’s 5S, iOS 7 Has Plenty of Goodies for Cause Marketing. I think the most interesting feature of iOS 7 is iBeacon. iBeacon is “micro-location” because it’s designed to work in a physical location (like a store) with your phone – specifically your retail apps. With an iBeacon transmitter businesses can better interact with smartphone -toting consumers in and near their stores.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Care2
SEPTEMBER 30, 2013
'One of the questions I''m asked often when I speak at conferences is which social media platforms should our organization invest staff time and resources in? My response is "where is your community hanging out." This requires organizations to research the answer since every community has different preferences. One good place to start looking at this data is to take a look at the demographics of different social networks.
iMarketSmart
SEPTEMBER 5, 2013
'If you aren’t truly involving your donors in what your organization does, you are missing out on the best way to build seriously deep connections. L.M. Montgomery was a famous author in the early 1900′s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” This is so true.
The Agitator
SEPTEMBER 26, 2013
'Mark Phillips of Bluefrog in the UK is one of the most insightful bloggers I read. He recently posted This is not a strategy. The title got my attention. I clicked and was delighted to see that his original source was Dilbert (actually Dogbert), a true fount of organizational knowledge. As Mark notes, here’s an approach not to follow … Here’s how Mark describes great fundraising, and I can’t improve upon his words: “It’s about.
Nonprofit Marketing Blog
SEPTEMBER 18, 2013
'Pumpkin spice lattes are back and we’ve been experiencing cool, fall-like mornings here in DC, two signs that year-end fundraising season is almost here. It’s tempting to put off your planning for a few more weeks, but don’t give in to procrastination. Proper planning now is like insurance for a strong fundraising finish in 2013. Take a moment this week to assess your progress toward your year-end campaign plans.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Getting Attention
SEPTEMBER 17, 2013
'Post by Moms Demand Action for Gun Sense in America. The crises of recent days—both person-made (the D.C. naval yard massacre) and natural disasters (flooding in Colorado)— highlight the delicacy of communicating effectively in the shadow of disaster. Crises like these emphasize the fragility of human life and daily life as we know it, so naturally send many of us into a personal tailspin, even if we’re not personally affected.
Selfish Giving
SEPTEMBER 16, 2013
'My testimonial on the back of Bruce Burtch’s new book, Win-Win for the Greater Good , says it all: “America had Christopher Columbus, cause marketing has Bruce Burtch. A man of firsts like the great explorer, Bruce has been designing innovative, highly-successful cross-sector partnerships since 1975, Win-Win for the Greater Good will help you chart a course for success for your organization and for a better world.” That may say it all, but here are a few more reasons to pick
Care2
SEPTEMBER 12, 2013
'Dealing with tragedy is not just difficult for people on a personal level, but it’s also hard for nonprofits and brands that want to show their support without appearing opportunistic. Many organizations and brands wrestle with this every year when it comes to the anniversary of 9/11. Yesterday many organizations chose to post images and messages about 9/11 to their website, social media channels like Facebook and Twitter.
iMarketSmart
SEPTEMBER 25, 2013
'I must be crazy to criticize Jeff Bezos, founder of Amazon. After all, he built a multi-billion dollar company from scratch and I’m just a teeny-tiny entrepreneur trying to fundamentally change how major gifts (including planned gifts) get marketed. Here’s my critique and why I think it’s important enough to write about: Recently Jeff visited the Washington Post’s staff to explain why he bought their newspaper.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
The Agitator
SEPTEMBER 15, 2013
'Think about it … we’d all rather hang around positive — versus negative — people. So why wouldn’t that apply to a nonprofit that’s looking to establish a donor relationship with you or me? Why would you expect a continuing barrage of negative, downer messages to make a donor look forward to your ‘visits’?!
Nonprofit Marketing Blog
SEPTEMBER 19, 2013
'We often talk about the way stories bring your mission to life for supporters and inspire donors to give. Storytelling champion Andy Goodman reminds us that stories can also work within our organizations to inspire and build stronger teams. In a recent Q&A with The Bridgespan Group, Goodman shares Why Nonprofits Need to Be Storytellers and offers three types of stories that can strengthen your cause from the inside.
Getting Attention
SEPTEMBER 25, 2013
'I had a real treat this past Monday, when I guided 400 smart and focused fundraisers to build their marketing skills at the Practical Planned Giving Conference (PPGC). Whenever I speak, on whatever topic in whatever format, I get one question more frequently than any other—What is the marketing magic bullet ? That may take the form of asking me what specific combination of emails, social, letters and face-to-face meetings works best, or what messages to feature in which campaigns, or how to get
Selfish Giving
SEPTEMBER 25, 2013
'I’ve been a fan of the Rainforest Alliance since their famous “Follow the Frog” video in 2012. This year they’re back with another video. It’s not as good as last year’s, but it’s still fun and spot-on. The best thing about this campaign is that it’s super-easy. Just follow the frog. “The Rainforest Alliance’s little green frog is recognized by consumers worldwide as a symbol of sustainability and is an assurance that goods come from well-managed
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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