Ann Green
AUGUST 15, 2019
Can you believe we’re already halfway through August? Like it or not, September will be here before you know it. Fall is a busy time for nonprofits, especially if you’re doing a year-end appeal. You don’t need to mourn the end of summer yet, but you should start planning for your year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue so you want it to be successful.
Nonprofit Marketing Guide
AUGUST 20, 2019
Many communications professionals — but certainly not all — are natural-born writers. And if you like to write, or if you tell good stories, you’ve probably been told, “You should write a book!” So. should you? As you may remember, Antionette Kerr and I co-founded a non-fiction book publishing company called Bold and Bright Media a couple of years ago.
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Selfish Giving
AUGUST 21, 2019
The survey results are in on asking corporate partners for a minimum revenue commitment (MRC). There are four parts to this post. 1. The graphs showing the results. I took these right from the Survey Monkey survey my email subscribers completed in July. 2. Two of the three survey questions included a section for comments. There were some great insights from respondents so I’ve included a selection beneath the respective questions. 3.
Nonprofit Tech for Good
AUGUST 22, 2019
By Alex Wilson and Pat Duffy , co-founders of The Giving Block. Thanks to the increase in the price of Bitcoin and other cryptocurrencies, nonprofits are increasingly turning to cryptocurrency as a new source of revenue. Beyond the revenue potential, some nonprofits are taking things a step further by looking at ways they can become more transparent, provide stability, and provide tax benefits to their donors. 1) Cryptocurrency Fundraising.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Fundraising Coach
AUGUST 29, 2019
So many fundraising problems can be solved by interacting with donors. Getting to know them. Asking about their interests. Learning their stories. I call it "seeing donors in their natural habitat.". But if you've had years and years of only focusing on your nonprofit and what you do and how great your staff is, interacting with donors can be really hard.
Mission Minded
AUGUST 8, 2019
Karen Buck is a Senior Brand Strategist at Mission Minded and co-led the rebranding of our client Army & Navy. The post Look Behind the Brand: Army & Navy Academy appeared first on Mission Minded.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
AUGUST 29, 2019
Flickr Creative Commons photo by Steve Bustin. The pursuit of meaningful media coverage is often a frustrating one for nonprofits. The local business journal might, for instance, post short items whenever you make a new appointment to your board. But it has no interest in running a feature about your work. TV stations never show up when you invite them cover your annual dinner.
Selfish Giving
AUGUST 28, 2019
Like most things in digital marketing, SEO (i.e. Search Engine Optimization) is getting harder. According to SEO leader Rand Fishkin , less than half the searches on Google will result in a click. What does this mean for you and your corporate partnership program? It means that even if you've done the work to create a corporate partnership web page and filled it with all sorts of keyword rich content - like case studies - that earn you a top ranking on Google's coveted first page, most people st
Nonprofit Tech for Good
AUGUST 29, 2019
By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Also, on October 8 in partnership with Nonprofit Tech for Good, Julia will be presenting a free webinar about how nonprofits can use social media to raise money online.
Fundraising Coach
AUGUST 17, 2019
Do you feel it? The airports and highways are filled with last minute vacation seekers. Back to school supplies are flying off shelves. The school buses are doing practice runs. It's almost the fall. For whatever reason, people seem to "settle in" to a more regular routine once the school year starts. And that impacts fundraising. Fundraising Happens Year Round.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Mission Minded
AUGUST 14, 2019
You may be worried that your messaging is stale, or that you need a new way to tell your organization’s. The post Why You’re Not Ready for New Key Messages appeared first on Mission Minded.
Ann Green
AUGUST 27, 2019
By Wayne Elsey. Fundraising is the lifeblood of nonprofit organizations. But, planning and executing effective fundraisers is not an easy task to juggle while pursuing your mission. However, without crafting and enacting successful fundraisers, nonprofit organizations would not be able to continue their charitable work. While many fundraisers focus on the amount of funds you earn, what has a greater impact on the progress of your organization is the amount of support you receive. .
Nonprofit Marketing Guide
AUGUST 26, 2019
Our #NPCOMMLIFE blog series is aimed at helping you by sharing tips and insights on how to create boundaries, take care of yourself, and avoid stress at work. Here are some examples: Boundaries You Need to Be Productive How to Establish Boundaries at Your Nonprofit Job How Do You Manage Your To-Do Lists? Is Time Management the Key to Happiness? 6 Ways to Stay Motivated in the Summer and Still Get Work Done How Do You Communicate Between Departments?
Selfish Giving
AUGUST 21, 2019
The survey results are in on asking corporate partners for a minimum revenue commitment (MRC). You can view them here. There are four parts to this post. 1. The graphs showing the results. I took these right from the Survey Monkey survey you completed in July. 2. Two of the three survey questions included a section for comments. There were some great insights from respondents, so I’ve included a selection beneath the respective questions. 3.
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Nonprofit Tech for Good
AUGUST 16, 2019
By Chuck Spidell , founder of ILLUSIO and a WordPress Strategist committed to helping nonprofits get their websites unstuck and moving forward. When it comes to technology, you get what you pay for. If your organization is using generic or low-cost website hosting for WordPress, it’s likely you’re running into common problems: Your website’s pages and posts load slow.
Pam Moore
AUGUST 16, 2019
What does it really mean to be a thought leader? Unfortunately too many digital and social marketers have a false belief that they can simply write a few blog posts, send a few tweets, reach 10k YouTube subscribers and increase their social influence scores to quickly become the go to thought leader of their niche. We've all seen the blog posts promising the magic 10 steps to be a thought leader in 140 characters or how to be a thought leader on LinkedIn, Instagram, Twitter, Facebook and every o
Elevation
AUGUST 27, 2019
Over the last few years, we’ve all seen some dramatic shifts in the way millennials and Gen Zs interact with money - and donate. Apps like Venmo and CashApp beat out cash. Now Bitcoin is beating out gold. And, when they donate their Bitcoin or other cryptos directly to a nonprofit, they pay less taxes.
iMarketSmart
AUGUST 5, 2019
This is a first! I’ve never had anyone write a guest post for my blog. But when I saw what Daphne Powell was doing to grow relationships with her donors, I reached out to her to see if she might consider telling you her story. So, here goes… Introducing Daphne Powell and her magical use of photo books for donor stewardship. Hoooooorayyyyy Daphne!
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
AUGUST 22, 2019
If you are interested in leveling up your team’s communications work, you should be having these five conversations. Find your team’s Marketing Maturity Level here and get a customized training plan (it’s free). How can we think further ahead? The most effective communications teams are agile and can act quickly as new assignments and opportunities come up.
Selfish Giving
AUGUST 7, 2019
I write case studies for organizations and many have the same challenge: they don't have a lot to say. Getting a few quotes from the partner is expected (and important!). But wouldn't it be great if you had some hard data that the partnership actually worked? That it was actually win-win for both partners. It's for this reason I'm partnering with Accelerist for a special case study offering for August.
NonProfit Hub
AUGUST 14, 2019
If your nonprofit is looking for a new fundraising idea that will get your supporters excited to make a donation, then t-shirt fundraising could be exactly what you’re looking for. This new crowdfunding option is an easy way for your nonprofit to not only raise money on a recurring basis but also increase awareness of your work in the community. . If you’re new to t-shirt fundraising for nonprofits, we’ve outlined everything you need to know below to get you started.
Pam Moore
AUGUST 13, 2019
Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. You can't just hop on Twitter and start spamming urls to your website, blog or sales page.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Elevation
AUGUST 14, 2019
Your nonprofit mission statement is the core that defines the purpose of your organization. It's the first thing people mention when they're writing about you, or on a listing of your organization on sites like Guidestar. Your mission is a cohesive statement that describes what you do and why you exist.
TakeTwo Services
AUGUST 15, 2019
More often than you would think we come across nonprofits – small and large – that, without a strategic plan or theory of change or even a clear plan of action, pull off incredibly successful communications work, from campaigns to email newsletters to branding. In a world where image seriously matters, talented communications’ personnel are able to tap into the passion and emotion that most nonprofits are built around, and even without a clear “blueprint”, communicate and motivate people around
Nonprofit Marketing Guide
AUGUST 30, 2019
Good day to you! How is everyone’s Friday going so far? I invite you to join me as we dive into the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Change.org gives some insight into Crafting Headlines for Change: The Art and Science of Petition Titles. Jeff Brooks tells us What we can learn from the worst thank you letter ever written.
Thunderhead Works
AUGUST 5, 2019
By Tom Peterson. Just as our most-important muscle, the heart, pumps oxygen and nutrients to the cells in our body, another heart supplies life to our communities. You see this heart in what a people do, especially how they treat others. Acts of heart are often unnoticed: speaking kind words to a lonely person, picking up a piece of litter when no one is looking, or planting a few bushes to help feed migrating butterflies.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
NonProfit Hub
AUGUST 19, 2019
Bitcoin has been around for just over 10 years, and in that time it has become a big deal. It’s discussed in everything from Trump’s tweets to popular songs, TV shows and movies. Its popularity increased as younger generations, who grew up through the 2008 financial crisis, recognized that our financial system needed big changes. . What is Bitcoin? Bitcoin is a type of digital currency where your transactions are recorded and maintained, and it operates independently to a bank.
Pam Moore
AUGUST 13, 2019
Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way. Branding strategies, brand storytelling and even emotional branding is not new.
Elevation
AUGUST 20, 2019
We have approximately 15 seconds to capture our audience’s attention. There go three seconds! How do we make the last twelve count? The answer lies in the headings and subheadings.
Mission Minded
AUGUST 28, 2019
A pitch-perfect tagline can be the foundation of all the messages you create about your organization or program. It’s a. The post Is Your Tagline Too Long? (Or Too Short?) appeared first on Mission Minded.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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