Selfish Giving
AUGUST 15, 2017
The dog days of summer are here! But I'm thinking of fall and busy planning my fall speaking/travel schedule. Do you live in or near one of these cities? Washington D.C. - September 10 - 13 Chicago, IL - September 14 -15 Boston, Ma [ Inbound 2017 ] - September 25 - 28 Chicago, IL - October 17 - 18 Milwaukee, WI - October 19 New York, NY - October 20 Do you need a an hour of consulting?
Nonprofit Marketing Guide
AUGUST 3, 2017
Joshua Clay. We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Done right, it drives clicks and conversions better than text alone. Marketers across the spectrum are planning to increase their use of videos to educate, service, and sell. Yet, for small nonprofits, producing a worthwhile online video can seem daunting and unattainable.
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Pam Moore
AUGUST 2, 2017
Tired of spinning your social wheels trying to market your business on Facebook? Join me for a free live training event on Thursday, August 3rd at 2pm et ! This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Grab your seat right now. Free Facebook Training Webinar – Here is What you will learn: . 6 foundational pillars for success for Facebook marketing for business.
Ann Green
AUGUST 16, 2017
By John Killoran. If your organization is looking for ways to amp up your donor stewardship and build better relationships with supporters, look no further than your nonprofit Customer Relationship Management (CRM). That’s right! Your CRM is full of useful management tools that can aid you in cultivating donors. Unfortunately, many of these features go unnoticed by nonprofits or aren’t used to their full potential.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Tech for Good
AUGUST 24, 2017
The inaugural edition of the 2017 Global Trends in Giving Report will be released on September 12, 2017. Based on the survey responses of 4,084 donors worldwide, the report summarizes donor data across six continents about how online and mobile technology effects giving. The report also examines the impact of gender, generation, and ideology upon giving and volunteerism.
Fundraising Coach
AUGUST 7, 2017
I'll be on the road quite a bit this fall. If you'll be at one of these events, let's try to meet up! Atlanta - August 14 - YNPN 2017 I'm looking forward to giving leadership trainings on taking charge of your own career. They've let me offer a $30 discount to people reading this. Register at [link] and enter the promo code ynpn17_speakerpromo to get the discount.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
AUGUST 30, 2017
Much of our work in nonprofit marketing and fundraising is about persuasion. How can we convince people to support our work with their time or money or to change their own behaviors? It all starts with asking for what we need in a clear, convincing way. Here are three steps to getting people to give, volunteer, or act: 1. Get Your Call to Action Right.
Pam Moore
AUGUST 23, 2017
Would you like a competitive Facebook edge? Ability to stand out from the crowd in a good way? Maybe up your game with Facebook marketing and do something your competition hasn't figured out yet? . If you answer yes to this question, then you landed on the right blog post today. I'm going to help you get that competitive edge in a quick and easy way by using Facebook Messenger.
Ann Green
AUGUST 9, 2017
August is here. People are already starting to talk about fall and back to school sales are underway, like it or not. Even though you may still be in summer mode, September will be here in a flash. Fall is a busy time, especially if you’re doing a year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue. Get a jump start on your appeal and start planning it now.
Mission Minded
AUGUST 10, 2017
We’re fortunate to be working in a time of low unemployment. The challenge of this encouraging news is that employee retention and acquisition is on the minds of many nonprofits. We want to find – and keep – great employees. Have you thought about the role brand plays in this challenge? Smart nonprofits do. Employee Acquisition […]. The post How Brand Powers Your Employee Retention & Acquisition Prowess appeared first on Mission Minded.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Fundraising Coach
AUGUST 8, 2017
Capital campaigns are a wild roller coaster ride of vision-fueled excitement followed by long stretches of slow. slogging. work. The slow parts require incredible discipline to stay on course. I know because I’ve helped run 18 capital campaigns at schools, universities, and hospitals. Most were at organizations that felt they didn’t have “the right” donors.
Selfish Giving
AUGUST 1, 2017
Today on CauseTalk Radio , Megan and I talk to Luconda Dager , President of Velvet Ice Cream , about their long-term partnership with Pelotonia , a grassroots bike tour that funds cancer research at The Ohio State University. On the eve of this year's ride, Pelotonia is working with partners like Velvet Ice Cream to exceed last year's total of over $24 million raised.
Nonprofit Marketing Guide
AUGUST 8, 2017
You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally! — get some real strategic direction for your communications plan. Don’t hold your breath. While it’s fabulous that many nonprofits are recognizing the value of strategic communications plans, the sad fact is that too many are satisfied with a buzzword bingo card strung into a few paragraphs.
Pam Moore
AUGUST 16, 2017
Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? ROI is not something you have seen in a long, long time? Have you ever thought that maybe you have lost your mojo? Maybe, just maybe you have been shot down one too many times?
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The Agitator
AUGUST 13, 2017
It’s no secret that in the not-too-distant future, organizations in the UK and the European Union could lose access to between 50% and 85% of their donors if they don’t get some form of permission — from those donors — to send communications. The Agitator has written about this here … offered a free download of the DonorVoice white paper on Opt In/Opt Out … held several free webinars and live sessions on the subject … and pointed our readers to research on donor consent here.
Mission Minded
AUGUST 3, 2017
Full disclosure, this post comes with tips, passion, AND some serious jams. What an exciting moment! You’ve decided to change your nonprofit’s logo or visual identity. You realized it just doesn’t do your organization justice. Now it’s time to start picking out your favorite colors and fonts, right? Wrong. Nonprofit design should be a strategic […].
Fundraising Coach
AUGUST 3, 2017
Hiring a fundraising consultant, while incredibly important, can be tricky. With so many firms and so many service packages, how can you tell which is the right choice for your nonprofit? Well, don’t worry! We’ve broken the process down to 5 simple steps to help you figure it all out: Understand your organization Read up on consulting services Use your network Be thorough throughout the hiring process Communicate and sign Read on to see our tips for hiring a fundraising consultant !
Selfish Giving
AUGUST 22, 2017
[Note on Today's Podcast: Megan and were testing a new way to record the show and everything was going great. until afterward when we listened to the audio. Something was off with my microphone and I sound very, very weird (Yes, more so than usual!). Megan thought it was hilarious! I wasn't so thrilled. Still, the content is good! So, forgive us. We'll do better next week!
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
AUGUST 15, 2017
Before social media, nonprofit communicators needed mostly text, and convincing non-communications staff to devote time and energy into writing was (and still is) a challenge. Now, communicators need visuals as much as they need text. With the proliferation of smartphones with good cameras, it’s easier than ever for everyone on staff, regardless of writing talents or interests, to contribute to your nonprofit’s communications channels.
Pam Moore
AUGUST 7, 2017
Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. We all know people buy from people. People also tweet with other people. They connect on LinkedIn with other people. They live video stream, Instagram and SnapChat with other people as well. When a new potential client contacts us to do business, the first place go to learn about them is the internet.
The Agitator
AUGUST 8, 2017
“You’ll never get milk from a cow by sending it a letter.” That’s what my fundraising buddies told me 47 years ago when I left university major gift fundraising to help launch a new, direct mail-driven nonprofit called Common Cause. Sadly, too many development directors, major gift officers and CEOs still feel the same way. It’s as though exposure to direct mail or email will somehow infect their major donors and prospects.
iMarketSmart
AUGUST 4, 2017
Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. Get the right people in the right seats. Get the wrong people off the bus. So what does this mean for you? I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” Too often they make people do things they don’t want to do and/or aren’t good at doing.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Fundraising Coach
AUGUST 1, 2017
Online giving definitely is growing. And if you listen to the growth statistics, you may feel you can fully fund your organization using online giving tools. If that's you, stop. Seriously. When something grows from 1% to 2% it's 100% growth, but it's still not the other 98%. According to a recent GivingUSA webinar, online giving is now 8.3% of all giving.
Selfish Giving
AUGUST 14, 2017
If you’re operating in the cause marketing space and you’ve never heard of Smithfield Foods , you’re missing out. This is a company that exemplifies what it means to leverage the power of doing good while building its national and regional brands. Check it out: Here’s a story that will inspire you to think bigger about your organization’s cause marketing efforts and goals. * * * Smithfield Foods is to the packaged meats and pork industry as Nike is to the athletic wear industry.
Nonprofit Marketing Guide
AUGUST 21, 2017
Tiffany Magennis. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Tiffany Magennis is the Director of Communications for Haddonfield United Methodist Church in New Jersey.
Concord Leadership
AUGUST 11, 2017
I just finished a brand new book called Exactly What to Say by Phil Jones. He shares a couple dozen phrases to use in sticky situations. Some of the most helpful are in the context of following up. Think about a person you’ve asked to do something. Maybe you’ve asked a donor to make an […]. The post Afraid to follow up? Use this phrase.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
The Agitator
AUGUST 27, 2017
When was the last time you cleaned your mailing list? Maybe now — during the end of summer lull — is a good time. Once September arrives, we all know what the fundraising tsunami rushing toward year-end will be like. Too late to fix things then. Thus, this reminder that Agitator readers can update/clean their files in minutes and for only $20 regardless of the number of names and addresses on your list.
Lets Talk Nonprofit
AUGUST 2, 2017
Savvy donors and foundations are using Guidestar to learn about your organization. And savvy nonprofits are using Guidestar to tell their organization's story. So, what does your Guidestar profile say about you? FIRST THINGS FIRST. WHAT IS GUIDESTAR? If you're not familiar with. Guidestar , it's an online database with public information about every single IRS-registered nonprofit in the United States.
Fundraising Coach
AUGUST 28, 2017
In this morning's note to my weekly Fundraising Kick coaching email subscribers, I offered two ways to respond to a tragedy like the devastation people are experiencing in Texas because of Hurricane Harvey. This message is so timely, I am sharing it here as well. If you turn on any news channel, you have undoubtedly heard of Harvey that tropical storm and hurricane that, even as I write this, is still devastating parts of Texas.
Selfish Giving
AUGUST 8, 2017
Today on CauseTalk Radio , Megan and I talk to Scotty Pansky , co-founder, and Katie Malark , Senior Director, Research, of Allison + Partners , about a new study on how digital Influencers can drive donations and engagement with causes. On the show, Megan, Scott, Katie and I discuss: Scott Pansky, Allison + Partners. Katie Malark, Allison + Partners.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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