NonProfit PRO
NOVEMBER 16, 2021
The supply chain issue in the U.S. and abroad is something that affects all of us. However, it has ramifications for your nonprofit beyond what you may think. Sure, if you’re an organization reliant on providing things to people you serve, it could be an incredible challenge.
Nonprofit Marketing Guide
NOVEMBER 3, 2021
According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. Welcome Email. These two are sort of a one-two punch. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship. Newsletters are pretty standard, but we have some tips in 7 Mistakes to Avoid with Email Newsletters.
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Ann Green
NOVEMBER 11, 2021
Now that November is here, many of you are working on your year-end fundraising campaign. It’s also the beginning of the gratitude season with Thanksgiving in the U.S. and the December holidays just around the corner. Is it just me, or did it seem as if stores got into holiday mode earlier than ever this year? Now is a great opportunity to show some gratitude to your donors.
Selfish Giving
NOVEMBER 24, 2021
First, I want to wish everyone a very happy Thanksgiving. ?? I'm very thankful that YOU read my newsletter every week. ?? Second, watch this video ??from creative agency Public for Meals on Wheels America. It will definitely warm your heart ?? and might just encourage you to 'Give a Little Bit' over the holiday. Finally, I want to use this week to answer some of the frequently asked questions I get from readers.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Insights by GlobalOwls
NOVEMBER 24, 2021
Top Content Marketing Trends for 2022 and Beyond. Are you looking to get the most out of your Content Marketing efforts? Check out these trends and make use of the new technologies that can help you do just that. Before we get started. Why do you think you need to stay on top of Content Marketing Trends ? Is it to show your manager or CEO that your marketing team is doing cool things?
Candid
NOVEMBER 2, 2021
One of the most common questions Candid’s team of expert librarians get on our Ask Us page is “how do I get a grant?” To help answer this question, we’ve created a short (two-minute) video with some quick tips for nonprofits seeking grants. In it, you’ll hear three top tips about how to: demonstrate your nonprofit’s credibility, find a funder that’s likely to be interested in the work you do, and tailor your approach to speak to a funder’s interests.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
NOVEMBER 2, 2021
Back a million years ago (I’m talking early 90s here) during my first job out of college at a federal agency, we used routing slips for everything. It was a way to share a common item (whether a magazine, a new handbook or a draft of something) and to make sure everyone saw it. Everyone’s name would be on the slip and that was attached to the document.
Ann Green
NOVEMBER 18, 2021
I imagine most of you are familiar with #GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. This year it will be on November 30. I’m not going to tell you whether or not you should participate in #GivingTuesday. Perhaps you’ve participated in the past and it’s been successful, or maybe it wasn’t. Perhaps you’re planning to participate for the first time.
Selfish Giving
NOVEMBER 10, 2021
My first interaction with the pretzel franchise chain Auntie Anne's was two years ago when I wrote a case study on their outstanding partnership with Alex's Lemonade Stand. (BTW, I like how Alex's set-up their case study page! ) However, my most recent exposure to them was this past weekend when I listened to their social media manager, Bari Rosenstein , discuss how she manages Auntie Anne's social media.
Bloomerang
NOVEMBER 30, 2021
Now that the year-end giving season is well underway, you’re probably feeling even more pressure to hit your goals and raise more funds than ever. You might be working more hours than usual and trying to meet additional expectations. If you’re struggling to stay on top of everything without burning out , I can see why. . Below I’ll share ten small ways you can take care of yourself during this stressful season.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Tech for Good
NOVEMBER 4, 2021
The National Retail Federation expects online holiday sales in the United States to shatter previous records by reaching at least $218.3 billion in 2021. By shopping at any of the 64 online stores listed below, socially conscious and ethical consumers can channel some of their spending power this holiday season into the nonprofit sector and the Greater Good.
NonProfit PRO
NOVEMBER 3, 2021
Master your digital storytelling so you can put out great and engaging content, to grow your list of supporters. A strong social media strategy can help increase fundraising revenue while driving brand awareness!
Nonprofit Marketing Guide
NOVEMBER 18, 2021
Nonprofits have been doing newsletters forever, whether in print or via email. And for just as long, the communications staff in charge of them have been either taking a deep sigh or full-out eye-rolling in response to questions about why they exist. It’s just one of those things people do, even if they are not sure why. At various times, some in the nonprofit sector have suggested that the newsletter format needs to die and that emails in particular should be about one thing and one thing
The Kindful Blog
NOVEMBER 19, 2021
As you’ve likely seen, volunteers can have a tremendous impact on the work you’re able to do. . There are “boots-on-the-ground” volunteers who show up in person to help out, vendors who donate supplies or make in-kind donations, those who help you fundraise, and more. No matter how they support your mission, one thing all of these volunteers have in common is that they deserve your gratitude. .
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Selfish Giving
NOVEMBER 24, 2021
First, I want to wish everyone a very happy Thanksgiving. ?? I'm very thankful that YOU read my newsletter every week. ?? Second, watch this video ??from creative agency Public for Meals on Wheels America. It will definitely warm your heart ?? and might just encourage you to 'Give a Little Bit' over the holiday. Finally, I want to use this week to answer some of the frequently asked questions I get from readers.
Bloomerang
NOVEMBER 8, 2021
Have you developed nonprofit donor personas? Are you basing your strategy decisions off of them? If so, I recommend moving away from those donor personas and toward donor identities instead. . Think about it: Those personas may have been carefully crafted—Soccer Mom, Busy Businessman, Widow, Millennial—but those personas only touch on a small part of your donor’s identity.
Get Fully Funded
NOVEMBER 15, 2021
Raising the money you need to fully fund your budget doesn’t happen by accident. You need a plan for fundraising success. Actually, you need both short-term plans, like those to manage your fundraising activities through the holidays, and longer-term plans that will carry you through all of next year. But for most people, planning for fundraising isn’t easy.
NonProfit PRO
NOVEMBER 16, 2021
When it comes to timing of email communications for your peer-to-peer events, there are three big levers you can adjust. Timing also varies by type of event, which breaks down into four categories. Let’s look at how peer-to-peer email timing levers vary for each event type.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
NOVEMBER 24, 2021
Tis the season to be grateful! Thank yous are incredibly important in turning a first-time donor into a life-long giver. Donors want much more than an acknowledgement and receipt. They want a prompt, meaningful thank you letter and additional communication that explains how the donation was used. Because so many nonprofits handle this badly, you really stand out when you do it well.
Candid
NOVEMBER 22, 2021
Your website’s visual elements define your organization, helping to draw visitors in and explain your nonprofit’s mission before they read a single word. This is why a strong visual brand matters: the first images visitors see shape their impression of your organization and can determine if they continue interacting with your content. . However, just because a visual is bold and eye-catching doesn’t mean it’s right for your nonprofit.
Selfish Giving
NOVEMBER 3, 2021
Since I started Selfish Giving way back in 2004/5, I've had a very simple business model: I publish valuable content on win-win partnerships and readers contact me with business opportunities. It really is that simple. Crazy way to run a business, right? But I love it this way! ?????? I can't remember the last time I made a cold call. I don't have to!
Bloomerang
NOVEMBER 6, 2021
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on whether or not it’s a good idea to announce and share a financial goal for their fundraising campaign. . Dear Charity Clairity, My supervisor and I are disagreeing about whether or not to announce a financial goal for our fundraising campaign and, if so, when to sh
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Get Fully Funded
NOVEMBER 22, 2021
Raising money for your small nonprofit is stressful during the holidays, and practicing personal gratitude can pull you through. There are year-end fundraisers and volunteer appreciation events to attend, donors to thank, holiday cards to get in the mail, and last-minute appeals to send out. Your programs may also rev up during the holidays, providing meals and gifts, keeping homeless people warm, or preparing for an influx of post-holiday pets needing homes.
NonProfit PRO
NOVEMBER 30, 2021
Let's highlight each generation and its use of social media. And after sharing some insights, I'll include a pro tip to ensure your nonprofit leverages each generation well.
Nonprofit Marketing Guide
NOVEMBER 1, 2021
Here’s what’s happening in November at Nonprofit Marketing Guide…. Online Training: The Annual All-Access Training Pass. Attend live webinars and workshops (including the ones listed below), watch recorded webinars, enroll in exclusive online courses and access our entire library with templates, worksheets, e-books and more, and join our Private Facebook Group all with one purchase.
Candid
NOVEMBER 16, 2021
As a nonprofit management student, preparing to enter this field can be challenging because it’s still developing. The University of San Francisco was the first school to offer a Master’s in Nonprofit Administration less than 40 years ago, and the first School of Philanthropy was created just nine years ago at Indiana University. As the sector evolves, students aren’t always sure which available resources are the most sound to support our studies.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Nonprofit Tech for Good
NOVEMBER 10, 2021
By Kevin Santiago , Marketing Director at Paybee – an all-in-one charity fundraising platform that specializes in virtual, hybrid, and in-person fundraising events. Nonprofit fundraising changed drastically in 2020 with a shift toward virtual galas and a need to raise money online. It shifted again in 2021 as small social gatherings returned, enabling nonprofits to produce hybrid fundraisers that connected them with in-person and online donors.
Bloomerang
NOVEMBER 3, 2021
End-of-year fundraising season is upon us, and if you’re like most fundraisers out there, you’re probably frantically trying to write killer appeals. I bet you’re feeling the pressure too—and for good reason. With many nonprofits raising as much as half of their annual budget in December alone, there’s a lot riding on your success. . Hours of writing, editing, rewriting, and testing go into crafting something that inspires donors to give.
Get Fully Funded
NOVEMBER 2, 2021
It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . This valuable piece of online real estate is where the donor goes to take action and give your organization money. If it’s done well, you’ll get a gift. If it’s too long, boring, or confusing, you won’t. Your fundraising landing page is a perfect opportunity to make a strong connection with your donor.
NonProfit PRO
NOVEMBER 17, 2021
For too long, nonprofits have desired to make social impact while often neglecting to center diversity, equity, inclusion and belonging for their staff. But as our national conversation about the impact of race in every facet of America continues, employees are seeking inclusive workplaces that allow for them to show up authentically, bringing their passions and desire to make a social impact into their day-to-day work.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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