NonProfit PRO
SEPTEMBER 20, 2021
Inspiration4 returned from orbit Saturday, raising millions for St. Jude Children’s Research Hospital in the process. Though the campaign goal was met, it will continue raising money through February 2022.
Nonprofit Marketing Guide
SEPTEMBER 13, 2021
Millions of people have quit their jobs across all job categories with many more considering it. While many will argue it’s all about pay, according to Gallup research , the highest quit rate is among those that are “not engaged” and “actively disengaged” workers. Engaged employees act differently, going above and beyond to surpass expectations, and that gives their organizations a competitive advantage.
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Ann Green
SEPTEMBER 15, 2021
Can you believe September is already here? It happens to be my favorite month. As someone who doesn’t like heat and humidity, I welcome the refreshing air it brings. It also brings us to the start of the busiest time of the year for nonprofit organizations, especially if you’re doing a year-end appeal. Even if you’re not planning on launching your campaign until later in the fall, you should get started on your appeal now.
Selfish Giving
SEPTEMBER 15, 2021
I recently finished writing a bunch of case studies for Penn State Health Children’s Hospital , a member of Children’s Miracle Network. I was happy how they came out, but what I was really impressed with is how the team at Penn State Health used them. 1. They gave the case studies their very own web page. Check it out here. A dedicated page will make it easy to share the case studies with potential partners.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Bloomerang
SEPTEMBER 7, 2021
I confess to having a love/hate relationship with fundraising events. I love them as a major donor cultivation tool, but I hate them for everything else! At its best, a nonprofit fundraising event is fun. These events divert attention from one-to-one fundraising efforts, which can be intimidating. After all, it’s easier to sell tickets than ask for a gift. .
Nonprofit Tech for Good
SEPTEMBER 27, 2021
By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. Tribute and honorary gifts , made in honor or in memory of someone who is not a donor, are a great way for nonprofit organizations to raise awareness and funds while honoring an individual, either in memoriam or celebration.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
SEPTEMBER 2, 2021
Four thousand (4,000) people died. Forty thousand (40,000) people died. Four hundred thousand (400,000) people died. Obviously, there’s a whole order of magnitude — that extra zero — on these numbers as they grow, so they are very different in size. But the reality is that most people have a really hard time comprehending the difference between these three numbers.
Ann Green
SEPTEMBER 29, 2021
My last post, Don’t Treat Thanking Your Donors as an Afterthought , covered thanking donors by mail or phone. This post from Salsa Labs covers a few virtual ways to say thank you, including one of my favorites – a personalized thank you video. Most of your communication with donors has shifted to the digital space, presenting unique challenges for thanking your donors.
Selfish Giving
SEPTEMBER 22, 2021
Why are round-up fundraisers so popular and effective? I always thought it was because the requested donation never exceeded 99 cents, which made it easy (and cheap) for shoppers to donate. This may be true, but I recently read about another possible reason. Kristen Berman of Irrational Labs shared a study last week in Lenny's Newsletter on a fintech app that wanted to help its users pay down debt faster, saving them thousands of dollars in interest.
Bloomerang
SEPTEMBER 9, 2021
Your former board members are an untapped treasure trove. Just think of all they’ve done for your nonprofit over the years! . They likely completed at least one or more board terms. That’s as many as six years—or perhaps even more depending on the by-laws. At the very least, they’ve invested hours in meetings. If they served as an Officer or on a Strategic Planning or Campaign Committee, their time commitment escalated accordingly. .
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Candid
SEPTEMBER 28, 2021
In the midst of changing technology and trends , one of the best ways to boost awareness for your cause, deepen donor relationships, and increase reach (and proceeds) for your mission is peer-to-peer fundraising. The impact of social fundraising has dramatically increased in the last 18 months, giving nonprofits new channels to create reach and drive engagement. .
NonProfit PRO
SEPTEMBER 8, 2021
Expert research is essential for a nonprofit to achieve its potential for both a major fundraising campaigns and strategic planning.
Nonprofit Marketing Guide
SEPTEMBER 8, 2021
“We currently live in a reality of scarce justice, scarce attention, scarce liberation…That scarcity is the lie. Actually the society we want to build, the society we want to structure and move toward is one in which there’s abundant justice, abundant attention, abundant liberation, where there is enough for all of us to feel attended to.”. – adrienne maree brown.
Ann Green
SEPTEMBER 22, 2021
You may have started working on your year-end appeal, which is great. Although, just as important, if not more important, is planning how you’ll thank your donors. I highly recommend creating a thank you plan , which will help you show gratitude before, during, and after a campaign. Many organizations treat thanking their donors as an afterthought and it shows.
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Selfish Giving
SEPTEMBER 8, 2021
With Labor Day over, the end of the year will be here before you know it! Time to start shopping for my Christmas present! ?? But really. What's your partnership strategy for Giving Tuesday (Monday, November 30th) and the holiday season? Here are a few resources that will help you. 1. Brittany Hill at Accelerist delivered an excellent hour-long webinar last month on How to Raise More From Your Partners This Giving Season.
Bloomerang
SEPTEMBER 8, 2021
In the nonprofit world, we often walk a delicate tightrope when it comes to the stories we tell. Many nonprofits deal with difficult subjects—illness, hunger, abuse, war, loneliness, addiction—and it’s often detailed accounts of those subjects that inspire people to give. However, raising money isn’t as simple as telling difficult nonprofit stories every single day.
Candid
SEPTEMBER 8, 2021
This week, Candid released the 21 st edition of our annual Nonprofit Compensation Report. The report reviews key employee compensation based on 160,726 observations from 101,489 Forms 990 and 990-EZ filed by 501(c) organizations with the IRS for fiscal year 2019. It is the only large-scale analysis of its kind based entirely on data reported to the IRS and continues to be the most comprehensive nonprofit compensation study available. .
NonProfit PRO
SEPTEMBER 29, 2021
Virtual volunteering is on the rise this year. Since your volunteers are integral to your nonprofit’s success, they can also be part of your virtual fundraising efforts. Here are three fundraising areas where you can include volunteers.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
SEPTEMBER 23, 2021
If you are curious about messaging and visual trends in the nonprofit sector, Facebook will show you some of what big nonprofits are testing right now. For all the headaches for small nonprofits that Facebook creates, this is one relatively new development that is actually helpful! Pick a big national or international nonprofit that you think is generally using similar messaging to yours or is trying to reach the same kinds of people.
Nonprofit Tech for Good
SEPTEMBER 16, 2021
By Rosie Powers , a Strategist at Mission Minded —a branding firm that works exclusively with nonprofits, foundations, and independent schools. As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand.
Selfish Giving
SEPTEMBER 1, 2021
This is the last newsletter before Labor Day (aka "the unofficial last day of summer") and I just want to say thank you ! ?? Thank you to everyone who has emailed me this summer thanking me for publishing this newsletter every week. Folks - as Mark Twain once said - I can live for two months on a good compliment! I'm currently feasting on this one. "I just want to say THANK YOU for these e-mails - they are always packed with helpful, relevant content and information.
Bloomerang
SEPTEMBER 22, 2021
During a hectic work day where many can only squeeze in a lunch break between firing off emails, it can be hard to know if you’re making your donors feel appreciated or if you’re giving them the impression that they’re getting copy and paste interactions. This isn’t something to ignore or worry about until later; good communication skills are invaluable to your nonprofit’s income stream.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Get Fully Funded
SEPTEMBER 7, 2021
A matching gift is a great opportunity to leverage a generous donation from one donor, or a group of donors, to bring in even more money from other donors for your nonprofit. Here’s how it works: Let’s say you urgently need to replace six laptop computers for students in your program. You mention to one of your best donors about the laptops and that replacing them isn’t in the budget but it really needs to be done so the students can continue learning.
NonProfit PRO
SEPTEMBER 13, 2021
You’re feeling the pressure. You have to reach your goal. You were reminded again last week. Some donors on your caseload are behind. And there is concern that the budgeted funds will not come in.
Nonprofit Marketing Guide
SEPTEMBER 16, 2021
We’ve talked about how email opens aren’t really enough anymore (they never really were, but now it’s even more true ). The real metric you want to improve is your email engagement. Our favorite way to calculate email engagement is the percentage of your email list that has opened at least one email from you in a given amount of time, such as the last three months.
Beth Kanter
SEPTEMBER 2, 2021
Cameras off does not mean meeting participants are disengaged. It helps avoid burnout and improves attention. Before the pandemic, way back In November 2019, a group of academic meeting researchers from several universities, business leaders, and consultants met to review and analyze hundreds of research studies about what makes meetings effective. They published “ Ten Rules Simple Rules for Meaningful Meetings.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Nonprofit Tech for Good
SEPTEMBER 13, 2021
The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 592 online fundraisers. It’s worth noting that in the survey the questions about online fundraising are only presented to those that have working knowledge in online fundraising.
Bloomerang
SEPTEMBER 3, 2021
When you started your nonprofit, you likely had a core group of supporters who provided donations and funding on a regular basis. This made it very easy to reach out to each supporter individually and personalize the communication. However, as you became more well-known in the community, the list of supporters who contribute to your cause continued to grow, making maintaining one-on-one personal communication increasingly challenging. .
Fundraising Coach
SEPTEMBER 7, 2021
One of the biggest mistakes I see with major gift solicitations is incredibly easy to fix. If you've ever made an appointment for a major gift ask, you've probably felt the stress of "getting it wrong." The worry that you might offend the other. Or that you won't have the answers they want. Or the worry that you'll let your nonprofit team down. Rather than listen to that doubt and do something about it, most people just carry that stress into the ask.
NonProfit PRO
SEPTEMBER 22, 2021
Engaging new realities can significantly increase your year-end giving drive. While the fundamentals of year-end giving still apply, 2021 also brings us three unique approaches on which you can capitalize, literally.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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