Nonprofit Marketing Guide
NOVEMBER 8, 2018
You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. But what’s in the middle? What connects that tactical work to the larger goals? The answer is Communications or Marketing Strategies. .
Ann Green
NOVEMBER 13, 2018
I’m sure you’ve all heard of #GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. This year it will be on November 27. Perhaps you’ve participated in the past and it’s been successful, or maybe it wasn’t. Perhaps you’re planning to participate for the first time. Whether you participate or not, #GivingTuesday is now part of the nonprofit landscape and if you’re doing a year-end appeal, you’ll need to factor it into your campaign.
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Selfish Giving
NOVEMBER 28, 2018
If the stock market is any indicator, this bull market won't last forever. Now is the time to prepare for the next downturn. If I managed a corporate partnership team, here's what I would be doing. 1. Focusing on larger accounts. Review all of your prospective partnerships and figure out which ones are sucking up all your energy for too little potential gain.
Nonprofit Tech for Good
NOVEMBER 8, 2018
6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). These donors are most likely to support the causes of children and youth (15%) , health and wellness (11%) , and animals and wildlife (11%).
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Fundraising Coach
NOVEMBER 21, 2018
Year-end is a huge time for nonprofit's fundraising. There's a debate if the spike in giving is because we ask so much more frequently at this time of year or if it's because people are more generous because of the mix of public and religious holidays combined with the end of the tax year. What ever the cause, this is the time of the year nonprofit's need to be clearly engaging with donors.
NonProfit Hub
NOVEMBER 14, 2018
There’s no better way to gain the trust of your donors than by being transparent with them about where their contributions go. If people decide to part with their hard-earned money, they want to know where it ends up. Plus, having strong, consistent communication with your donors can increase your credibility and authenticity as an organization. Here are some tips on how to directly show your supporters the difference you’re making.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
NOVEMBER 6, 2018
Thanksgiving will be here soon and it’s a time of the year in the U.S. when we show gratitude to the special people in our lives. Do you extend this same gratitude to your donors? It often doesn’t seem like it. Nonprofit organizations tend to treat thanking their donors as an afterthought. But you need to spend just as much time thanking your donors as you do on fundraising.
Selfish Giving
NOVEMBER 21, 2018
First, have a wonderful, relaxing and delicious Thanksgiving ! Second, over the long weekend be sure to to check out a great new podcast, Purpose 360. It's hosted by two social purpose supahstahs!: Carol "The Mother of Social Purpose" Cone and Matchfire CEO Chris Noble ! In the debut episode, Carol and Chris talk about one of the most disruptive social purpose campaigns: REI’s #OptOutside , which has inspired more than 15 million people to go outside on Black Friday.
Nonprofit Tech for Good
NOVEMBER 21, 2018
Join us for a tweet chat on January 16 at 12pm EST to discuss nonprofit tech trends in the new year! Nonprofit Tech for Good will be co-hosting a tweet chat with Wired Impact to lead a discussion on nonprofit tech trends, such as website design, social media fundraising, email marketing, privacy and web accessibility. How to Participate. At 12pm EST on January 16, participate or follow the discussion on Twitter at #nptech19 : Ask questions or share relevant information during the tweet chat by u
Fundraising Coach
NOVEMBER 9, 2018
Last month, at the Nonprofit Storytelling Conference , I saw Jeff Brooks help nonprofits understand donor communication by sharing a great image. I wrote about it to my Fundraising Kick email subscribers. But I wanted to share it here. Hopefully it'll help as you write your next fundraising letter or thank you note! SUB: Who’s leading the army? Good morning, Kickers!
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
NonProfit Hub
NOVEMBER 21, 2018
Now is the perfect time to reflect on all the blessings 2018 has brought us. One thing we’re especially grateful for is the nonprofit sector and all the great work it’s done this year (and every year). Here are six reasons why we’re thankful for the work nonprofits do each and every day. 1. They provide hope. In a world where we’re constantly hearing about natural disasters, social injustices and countless other problems on the news , nonprofits serve as a glimpse of hope.
Nonprofit Marketing Guide
NOVEMBER 27, 2018
If you are on Instagram or Pinterest at all, you can’t help but run into a lot of hygge-inspired photography. (The photo at the top of this post isn’t mine, but the smaller ones below are.) Hygge is the Danish concept of coziness, comfort, warmth, and charm that gets Danes through the long, cold, dark winters. It’s about enjoying and indulging in the small things, even when the environment around you is much less hospitable or pleasurable.
Ann Green
NOVEMBER 28, 2018
I imagine most of you have sent out your year-end appeal. You may think your work is done for now, but it’s not. In fact, what comes next is even more important, especially if you want to keep your donors for a long time. Fundraising isn’t just about raising money. It’s also about building relationships and making your donors feel good about giving to your organization.
Selfish Giving
NOVEMBER 14, 2018
A few housekeeping items today: 1. "I thought we were friends?" [For those who receive email newsletter] Does the salutation at the top say "Hi, Cause Marketer." I'd rather address you by your first name! Scroll to the very bottom and click on "Update Your Profile" and add your first name and email and that will update my database. 2. "That damn welcome mat!
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
iMarketSmart
NOVEMBER 26, 2018
Nonprofits tend to get addicted to transactions. Of course addictions are hard to break. But that doesn’t mean they shouldn’t be broken at all. Too often, nonprofits get addicted to making requests for transactions (solicitations) aimed mostly toward low-capacity supporters even though most of the funding already comes from major donors (including bequests).
Getting Attention
NOVEMBER 14, 2018
Sometimes we have so many strong stories available that it’s hard to select the best ones to feature in a specific campaign. At other times, it seems impossible to source the right story or find a fitting one to harvest from the story bank. I’ve been there. Luckily, there’s a proven, two-step solution to both problems: Pinpoint what your people need to understand about your organization’s focus (problem or cause), and about your solutions and impact.
NonProfit Hub
NOVEMBER 30, 2018
With the holidays just around the corner, spirits are high, our sense of community is strong and people are on the hunt for fun, festive activities—especially when they’re for a good cause. These holiday fundraisers are sure to help you spice up your year-end giving season! 1. Polar plunge challenge. While the concept of giving money to jump into a freezing body of water may not sound very appealing to some, this fundraising trend has become wildly popular in recent years.
Nonprofit Marketing Guide
NOVEMBER 7, 2018
It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. Each year, more than 1,000 nonprofit communicators complete the annual Nonprofit Communications Trends Survey. and now it’s time to look ahead to 2019. The Nonprofit Communications Trends Report is the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Fundraising Report Card
NOVEMBER 13, 2018
Not all organizations run on the calendar year, but if yours does, you know that we've entered "crunch time." Budgets are set, the fundraising calendar is in place, and 2019 is looking you squarely in the eyes. During these last few weeks of the calendar year it's important you feel confident in your fundraising goal for 2019. The post 3 (Foolproof) Ways to Set Data-Driven Fundraising Goals for 2019 appeared first on Fundraising Report Card.
Selfish Giving
NOVEMBER 7, 2018
Did you enter last week's Halloween costume contest? Check out the P. S. in today's newsletter for the name of the winners. Let me introduce you to James Citron. He's the CEO of Pledgeling. James is a friend and his company is doing a lot of GOOD. You should definitely check them out! However, James is not good at is picking winning sports teams. ??
Pam Moore
NOVEMBER 30, 2018
Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people. People connecting with, serving, laughing and helping other people it what drives the digital web of today.
iMarketSmart
NOVEMBER 5, 2018
Here’s my list of essential major donor needs that you must aim to fulfill: 1. Your best donors want you to do the important work they can’t or won’t do. 2. Your best donors want you to give them the credit and praise for your achievements. They want to be the hero in the story, not you. 3. Your best donors want you to remind them how great they are frequently. 4.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
NonProfit Hub
NOVEMBER 12, 2018
Now more than ever, a sleek and functional website is essential to your nonprofit’s brand. Things as seemingly trivial as a long load time, lack of mobile compatibility or dated design could be enough to stunt your site’s growth. But we’ve got you covered: here are six elements that will lure donors to your website and keep them there once they arrive. 1.
Nonprofit Marketing Guide
NOVEMBER 20, 2018
Jay Love Collecting data is an important part of your job as a nonprofit communicator. But if you aren’t organizing it in a way that is useful, you may be wasting your time and not being as effective as you could be. Jay Love of Bloomerang joins us today to give you ideas on organizing all of your data. ~Kristina Guest Post by Jay Love Whether you’re a part of a large nonprofit organization or a small shop operation, the consensus is clear: smarter nonprofit fundraising starts with the rig
Fundraising Report Card
NOVEMBER 20, 2018
That’s when it clicked. I didn’t mean to say “work” earlier that day, instead I meant to say “company culture.” I derive meaning from my life by giving to others, and our culture at MarketSmart allows me to do that. It began to crystallize as I watched the road pass by in the window. The post Something to Be Thankful For: A Great Company Culture (Plus 3 Ways You Can Foster It) appeared first on Fundraising Report Card.
Mission Minded
NOVEMBER 6, 2018
In a time (always) where consumers are constantly bombarded with messages and requests, first impressions are everything. That’s why it’s so important for your nonprofit to have a visual identity that supports the core beliefs and impact of your work. We recently helped our friends at Energy Outreach Colorado develop a new brand strategy, culminating […].
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Pam Moore
NOVEMBER 30, 2018
Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people. People connecting with, serving, laughing and helping other people it what drives the digital web of today.
iMarketSmart
NOVEMBER 19, 2018
Recently I saw a question posted on a discussion board that was inspired by a blog (NOT mine) titled: WHY YOU NEED TO HIT YOUR DONOR’S MAILBOX FIRST THING IN 2019. The question was: Planned/legacy giving marketing – when do you mail? Here’s the response I posted. I thought I’d share it since I received lots of private email kudos overnight.
NonProfit Hub
NOVEMBER 9, 2018
As fundraising professionals, we’ve all experienced that awkward moment when a VIP donor comes up with the “best fundraising idea ever” and, in reality, it’s much closer to the worst idea. In “15 Really Bad Real Ideas from Real Nonprofits” Jeff Brooks lists a few of these gems: Sell slightly-used airplane toiletry kits on eBay. Host a naked cycling race.
Nonprofit Marketing Guide
NOVEMBER 13, 2018
Back off, Old Man. It ain’t your time yet. How annoying is it that department stores skip over Thanksgiving and go right to Christmas? This year we didn’t even make it through Halloween before you could see decorations for sale, toys being stocked, and Christmas music playing…poor Thanksgiving doesn’t stand a chance. I get it.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
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