Nonprofit Marketing Guide
NOVEMBER 8, 2018
You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. But what’s in the middle? What connects that tactical work to the larger goals? The answer is Communications or Marketing Strategies. .
Ann Green
NOVEMBER 13, 2018
I’m sure you’ve all heard of #GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. This year it will be on November 27. Perhaps you’ve participated in the past and it’s been successful, or maybe it wasn’t. Perhaps you’re planning to participate for the first time. Whether you participate or not, #GivingTuesday is now part of the nonprofit landscape and if you’re doing a year-end appeal, you’ll need to factor it into your campaign.
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Selfish Giving
NOVEMBER 28, 2018
If the stock market is any indicator, this bull market won't last forever. Now is the time to prepare for the next downturn. If I managed a corporate partnership team, here's what I would be doing. 1. Focusing on larger accounts. Review all of your prospective partnerships and figure out which ones are sucking up all your energy for too little potential gain.
Nonprofit Tech for Good
NOVEMBER 8, 2018
6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). These donors are most likely to support the causes of children and youth (15%) , health and wellness (11%) , and animals and wildlife (11%).
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Fundraising Coach
NOVEMBER 21, 2018
Year-end is a huge time for nonprofit's fundraising. There's a debate if the spike in giving is because we ask so much more frequently at this time of year or if it's because people are more generous because of the mix of public and religious holidays combined with the end of the tax year. What ever the cause, this is the time of the year nonprofit's need to be clearly engaging with donors.
EveryAction
NOVEMBER 15, 2018
For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations. Email is many donors’ primary mode of engagement with your organization, meaning that it is also your primary means of communicating information about the organization’s work and mission.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
NOVEMBER 6, 2018
Thanksgiving will be here soon and it’s a time of the year in the U.S. when we show gratitude to the special people in our lives. Do you extend this same gratitude to your donors? It often doesn’t seem like it. Nonprofit organizations tend to treat thanking their donors as an afterthought. But you need to spend just as much time thanking your donors as you do on fundraising.
Selfish Giving
NOVEMBER 21, 2018
First, have a wonderful, relaxing and delicious Thanksgiving ! Second, over the long weekend be sure to to check out a great new podcast, Purpose 360. It's hosted by two social purpose supahstahs!: Carol "The Mother of Social Purpose" Cone and Matchfire CEO Chris Noble ! In the debut episode, Carol and Chris talk about one of the most disruptive social purpose campaigns: REI’s #OptOutside , which has inspired more than 15 million people to go outside on Black Friday.
Nonprofit Tech for Good
NOVEMBER 21, 2018
Join us for a tweet chat on January 16 at 12pm EST to discuss nonprofit tech trends in the new year! Nonprofit Tech for Good will be co-hosting a tweet chat with Wired Impact to lead a discussion on nonprofit tech trends, such as website design, social media fundraising, email marketing, privacy and web accessibility. How to Participate. At 12pm EST on January 16, participate or follow the discussion on Twitter at #nptech19 : Ask questions or share relevant information during the tweet chat by u
Fundraising Coach
NOVEMBER 9, 2018
Last month, at the Nonprofit Storytelling Conference , I saw Jeff Brooks help nonprofits understand donor communication by sharing a great image. I wrote about it to my Fundraising Kick email subscribers. But I wanted to share it here. Hopefully it'll help as you write your next fundraising letter or thank you note! SUB: Who’s leading the army? Good morning, Kickers!
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
iMarketSmart
NOVEMBER 26, 2018
Nonprofits tend to get addicted to transactions. Of course addictions are hard to break. But that doesn’t mean they shouldn’t be broken at all. Too often, nonprofits get addicted to making requests for transactions (solicitations) aimed mostly toward low-capacity supporters even though most of the funding already comes from major donors (including bequests).
Nonprofit Marketing Guide
NOVEMBER 7, 2018
It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. Each year, more than 1,000 nonprofit communicators complete the annual Nonprofit Communications Trends Survey. and now it’s time to look ahead to 2019. The Nonprofit Communications Trends Report is the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising.
Ann Green
NOVEMBER 28, 2018
I imagine most of you have sent out your year-end appeal. You may think your work is done for now, but it’s not. In fact, what comes next is even more important, especially if you want to keep your donors for a long time. Fundraising isn’t just about raising money. It’s also about building relationships and making your donors feel good about giving to your organization.
Selfish Giving
NOVEMBER 14, 2018
A few housekeeping items today: 1. "I thought we were friends?" [For those who receive email newsletter] Does the salutation at the top say "Hi, Cause Marketer." I'd rather address you by your first name! Scroll to the very bottom and click on "Update Your Profile" and add your first name and email and that will update my database. 2. "That damn welcome mat!
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Pam Moore
NOVEMBER 30, 2018
Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people. People connecting with, serving, laughing and helping other people it what drives the digital web of today.
Getting Attention
NOVEMBER 14, 2018
Sometimes we have so many strong stories available that it’s hard to select the best ones to feature in a specific campaign. At other times, it seems impossible to source the right story or find a fitting one to harvest from the story bank. I’ve been there. Luckily, there’s a proven, two-step solution to both problems: Pinpoint what your people need to understand about your organization’s focus (problem or cause), and about your solutions and impact.
Fundraising Report Card
NOVEMBER 13, 2018
Not all organizations run on the calendar year, but if yours does, you know that we've entered "crunch time." Budgets are set, the fundraising calendar is in place, and 2019 is looking you squarely in the eyes. During these last few weeks of the calendar year it's important you feel confident in your fundraising goal for 2019. The post 3 (Foolproof) Ways to Set Data-Driven Fundraising Goals for 2019 appeared first on Fundraising Report Card.
Nonprofit Marketing Guide
NOVEMBER 27, 2018
If you are on Instagram or Pinterest at all, you can’t help but run into a lot of hygge-inspired photography. (The photo at the top of this post isn’t mine, but the smaller ones below are.) Hygge is the Danish concept of coziness, comfort, warmth, and charm that gets Danes through the long, cold, dark winters. It’s about enjoying and indulging in the small things, even when the environment around you is much less hospitable or pleasurable.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
NonProfit Hub
NOVEMBER 21, 2018
Now is the perfect time to reflect on all the blessings 2018 has brought us. One thing we’re especially grateful for is the nonprofit sector and all the great work it’s done this year (and every year). Here are six reasons why we’re thankful for the work nonprofits do each and every day. 1. They provide hope. In a world where we’re constantly hearing about natural disasters, social injustices and countless other problems on the news , nonprofits serve as a glimpse of hope.
Selfish Giving
NOVEMBER 7, 2018
Did you enter last week's Halloween costume contest? Check out the P. S. in today's newsletter for the name of the winners. Let me introduce you to James Citron. He's the CEO of Pledgeling. James is a friend and his company is doing a lot of GOOD. You should definitely check them out! However, James is not good at is picking winning sports teams. ??
Pam Moore
NOVEMBER 30, 2018
Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people. People connecting with, serving, laughing and helping other people it what drives the digital web of today.
iMarketSmart
NOVEMBER 5, 2018
Here’s my list of essential major donor needs that you must aim to fulfill: 1. Your best donors want you to do the important work they can’t or won’t do. 2. Your best donors want you to give them the credit and praise for your achievements. They want to be the hero in the story, not you. 3. Your best donors want you to remind them how great they are frequently. 4.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Fundraising Report Card
NOVEMBER 20, 2018
That’s when it clicked. I didn’t mean to say “work” earlier that day, instead I meant to say “company culture.” I derive meaning from my life by giving to others, and our culture at MarketSmart allows me to do that. It began to crystallize as I watched the road pass by in the window. The post Something to Be Thankful For: A Great Company Culture (Plus 3 Ways You Can Foster It) appeared first on Fundraising Report Card.
Nonprofit Marketing Guide
NOVEMBER 20, 2018
Jay Love Collecting data is an important part of your job as a nonprofit communicator. But if you aren’t organizing it in a way that is useful, you may be wasting your time and not being as effective as you could be. Jay Love of Bloomerang joins us today to give you ideas on organizing all of your data. ~Kristina Guest Post by Jay Love Whether you’re a part of a large nonprofit organization or a small shop operation, the consensus is clear: smarter nonprofit fundraising starts with the rig
NonProfit Hub
NOVEMBER 14, 2018
There’s no better way to gain the trust of your donors than by being transparent with them about where their contributions go. If people decide to part with their hard-earned money, they want to know where it ends up. Plus, having strong, consistent communication with your donors can increase your credibility and authenticity as an organization. Here are some tips on how to directly show your supporters the difference you’re making.
Fundraising Coach
NOVEMBER 21, 2018
Year-end is a huge time for nonprofit’s fundraising. There’s a debate if the spike in giving is because we ask so much more frequently at this time of year or if it’s because people are more generous because of the mix of public and religious holidays combined with the end of the tax year. What ever the cause, this is the time of the year nonprofit’s need to be clearly engaging with donors.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Pam Moore
NOVEMBER 28, 2018
The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The tactics that worked in past years will not work in 2019. Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the soci
Lets Talk Nonprofit
NOVEMBER 7, 2018
Many thanks to Steven Screen for the inspiration for this post. Steven is the co-founder of The Better Fundraising Co. The information he and Jim Shapiro share on their blog will help you learn how to become a better fundraiser, too. It's almost time. The time of year when your donors' mailboxes are filled with year-end fundraising appeals. If you haven't gotten your year-end appeal out the door yet, be sure to take a few minutes right now and read this post.
Mission Minded
NOVEMBER 6, 2018
In a time (always) where consumers are constantly bombarded with messages and requests, first impressions are everything. That’s why it’s so important for your nonprofit to have a visual identity that supports the core beliefs and impact of your work. We recently helped our friends at Energy Outreach Colorado develop a new brand strategy, culminating […].
Nonprofit Marketing Guide
NOVEMBER 13, 2018
Back off, Old Man. It ain’t your time yet. How annoying is it that department stores skip over Thanksgiving and go right to Christmas? This year we didn’t even make it through Halloween before you could see decorations for sale, toys being stocked, and Christmas music playing…poor Thanksgiving doesn’t stand a chance. I get it.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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