Selfish Giving

JUNE 13, 2017

A. J. Petitti visits with patients at Cleveland Clinic's Children's Hospital. Today on CauseTalk Radio , Megan and I talk to A. J. Petitti , President of Petitti's Garden Centers , a 8-store chain based in Ohio, about their partnership and support for Cleveland Clinic's Children's Hospital. The program has consistently raised over $100,000 thanks to an enthusiastic team at Petitti's stores and matching gift support from Scotts Miracle-Gro.

Marketing 203

Marketing Marketing Children Education 203

Nonprofit Marketing Guide

JUNE 22, 2017

Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Nope! Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send. Welcome emails confirm permission and set expectations with the subscriber. Welcome emails are four times more likely to be opened, and five times more likely to get click-throughs.

Nonprofits 181

Nonprofits Communication Fundraising Fundraising 181

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand.

Foundations 167

Foundations Leadership Values Production 167

Ann Green

JUNE 28, 2017

It’s summer, yea! Those of us who live in colder climates relish these few months of warmer weather, a slower pace, and a vacation to someplace fun. While I hope you get a chance to slow down and take a vacation this summer, that doesn’t mean everything in your organization has to come to a screeching halt. In fact, summer is a great time to tackle a few projects and get ready for a busy fall.

Communication 134

Communication Management Nonprofits 134

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Tech for Good

JUNE 26, 2017

Youth belonging to Generation Z were born in and after 1998. The oldest of Gen Zs are currently entering college and finishing high school. Raised by predominantly by Gen Xers who were pummeled by the Great Recession, early research about those belonging to Gen Z indicates that they are cautious about spending money, are bargain shoppers, and more likely to save than to spend.

Education 107

Education Education Energy Technology 107

Fundraising Coach

JUNE 9, 2017

Summer. It stirs up thoughts trips, outdoor activities, and school break. A pause in the normal routines of life. Even though we're no longer in school, we still let that "summer mentality" affect us. Rest is good. But taking a break from fundraising in the summer can kill your fundraising. "We'll start in late August" Over the last few weeks, I've been hearing clients put off significant coaching and planning projects saying, "We'll start in late August or early September.

Fundraising 96

Fundraising Fundraising Leadership Activism 96

Nonprofit Marketing Guide

JUNE 29, 2017

Amazon founder Jeff Bezos set the nonprofit world ablaze earlier this month by tweeting a “request for ideas” about how to direct his charitable giving. Not surprisingly, Bezos’ unusual public request has drawn massive media coverage, in addition to more than 42,000 replies on Twitter. It also offers a great opportunity to talk about ‘ newsjacking ‘ — the public relations practice of using a hot item in the news to help generate media coverage for your organiz

Public and Social Policy 157

Public and Social Policy Nonprofits Governance Health 157

Pam Moore

JUNE 10, 2017

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required.

Marketing 167

Marketing Marketing Education Education 167

Ann Green

JUNE 19, 2017

One of the most important things nonprofit organizations need to do is build relationships with their donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships in every aspect of your work. Appeal letters aren’t just about raising money. You may think the primary purpose of an appeal letter is to raise money, but building relationships is just as important.

Retention 131

Retention Communication Fundraising Fundraising 131

Nonprofit Tech for Good

JUNE 10, 2017

The inaugural edition of the Global Trends in Giving Report will be released on September 4,2017. The report is groundbreaking in that it is the only annual research project dedicated to studying how and why donors worldwide give to their favorite causes and charitable organizations. If you have not yet participated in the 2017 Global Trends in Giving Survey , then please volunteer 3-4 minutes of your time and take the survey!

Participation and motivation 96

Participation and motivation Children Charitable Organizations Nonprofits 96

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Fundraising Coach

JUNE 19, 2017

Years ago, I wrote about Zig Ziglar teaching that nobody wants a drill. He said millions of drills are sold every year. But no one wants a drill. They want a hole. The same is true with donors. No donor wants to make a donation. Donors want the value the donation will make. So tell them about that. Tell them about the change their gift will make. (Or that their gift has made.

Values 85

Values Nonprofits Fundraising Fundraising 85

Selfish Giving

JUNE 20, 2017

If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space. Congratulations to the Engage for Good team for putting together such an outstanding resource! Pouring over the report, I came away with seven key takeaways for cause marketers. These should help you navigate and understand the report - and apply its lessons!

Retail 178

Retail Marketing Marketing Children 178

Nonprofit Marketing Guide

JUNE 13, 2017

It’s tough to implement methods that keep your nonprofit marketing organized and on track when you can’t effectively manage your own time, attention and energy. Here are 8 productivity practices that have worked for me in some way or another at various times in my career and that I know have worked for other communications directors. Try just one of the tactics below every day for at least two weeks.

Production 153

Production Energy Management Associations 153

Pam Moore

JUNE 16, 2017

So you think you know your audience? Do you know your ideal customer? You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. Only problem is that your business results are dismal at best. The return on investment in social media is simply not there.

Technology 167

Technology Foundations Marketing Marketing 167

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Management

The Agitator

JUNE 28, 2017

Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter. By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?

Fundraising 81

Fundraising Fundraising Nonprofit Management Retention 81

iMarketSmart

JUNE 26, 2017

If you don’t know where you are going, you will never get there. Here’s how to start with the end in mind so you can be resolute in finding the best fitting job for you and your dreams. First, dream. Grab a pen and a blank sheet of paper, sit in a quiet room and write everything down about what you believe would be your perfect job. Think about the mission you’d like to be involved in, the kinds of people you want surrounding you, the type of boss you want, the hours, the pay&#

Philanthropy 63

Philanthropy Fundraising Fundraising 63

Fundraising Coach

JUNE 1, 2017

Before you can start to use the techniques below you need to figure out what engagement means for your nonprofit. Does it meaning getting involved in other roles like volunteering or getting more donors to read your communications? Once you have an idea of what that engagement looks like, use the following seven techniques to amp up donor engagement.

Participation and motivation 73

Participation and motivation Communication Fundraising Fundraising 73

Selfish Giving

JUNE 20, 2017

Today on CauseTalk Radio , Megan and I talk to Pete Brace , Vice President of Pet Parent Relations & Communications for Merrick Pet Care , a leader in natural and organic pet food, about their 3-year partnership with K9s for Warriors. Merrick Pet Care is making a difference in the lives of vets with PTSD! On the show, Megan, Pete and I discuss: Pete Brace, Merrick Pet Care.

Food 153

Food Production Communication 153

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Nonprofit Marketing Guide

JUNE 23, 2017

Today’s Mixed Links are going to be a little different. I like to bring you the freshest links every week, but I am actually on vacation right now. So, instead of putting together another list of links from last week, I am sharing my go-to places for Mixed Links… Here is how I put together my Mixed Links each week: I start with a few places that have a lot of links in one place… My Alltop page.

Communication 152

Communication Nonprofits Marketing Marketing 152

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? Good news is we have real answers! We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

Manufacturing 167

Manufacturing Advertising Marketing Marketing 167

The Agitator

JUNE 7, 2017

No one buys a Chevy because GM needs the money. By the same token, donors don’t give because your organization has a need to balance its budget. Although many think otherwise, donor expectations aren’t usually driven by an organization’s brilliant programmatic details, the expertise of its staff, the number of regional offices or other versions of organization-centric stuff board and CEOs love to brag about.

Nonprofit Management 65

Nonprofit Management Retention Management Communication 65

iMarketSmart

JUNE 7, 2017

1- Permission. Donors have immense power these days. They can ignore your communications! The best way to ensure that they don’t exercise that power is to gain their permission to communicate with them. Having a list of 100,000 matters little if no one engages with your outreach. You can gain permission if you develop content (engagement experiences, tools, widgets, videos, workbooks, apps, etc.) that provides value to your target audience of potential donors.

Fundraising 63

Fundraising Fundraising Communication Associations 63

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

NonProfit Hub

JUNE 20, 2017

Ah, slacktivism. The juxtaposition of two conflicting actions—being an activist and, well… slacking. You might be wondering what exactly it is and how it makes a difference in the world. Luckily, we’ve researched those questions so you don’t have to. What is slacktivism? The United Nations has defined slacktivism as when people “support a cause by performing simple measures” but “are not truly engaged or devoted to making a change.

Universities 68

Universities Foundations Nonprofits Marketing 68

Selfish Giving

JUNE 27, 2017

Today on CauseTalk Radio , Megan and I speak to Cia Tucci , Vice President of CVS Health’s Store Brands and Quality Assurance Department, about the brand's recent decision to remove potentially dangerous ingredients from their line of personal care products. On the show, Megan, Cia and I discuss: Cia Tucci, CVS. What brought about the decision to address ingredients in personal care products.

Production 113

Production Food Health Education 113

Nonprofit Marketing Guide

JUNE 27, 2017

Just about every week, I talk to nonprofit communications directors who have “limiting beliefs” that are holding them back. Limiting beliefs are ideas or assumptions that you have about yourself, your situation, or others that limit your ability to succeed. But limiting beliefs are just that: beliefs. They are not indisputable facts, and they are often flat-out wrong.

Communication 136

Communication Culture Leadership Management 136

Pam Moore

JUNE 6, 2017

Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. With more than 1.28 billion daily and 1.94 billion monthly active users on the platform, it is probably your target and ideal client is using the platform on a regular and likely daily basis. Developing and launching a Facebook advertisement is easy and only takes a few minutes.

Advertising 167

Advertising Marketing Marketing Foundations 167

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

The Agitator

JUNE 27, 2017

In Is Your Website Driving Away Your Best Folks ? I warned of the danger relying on ‘vanity metrics’ like ‘page views’ or ‘time on site’ In fact, the use of ‘vanity metrics’ is problematic in our trade far beyond the online world. So, I thought it would be helpful to cover the ‘metrics’ topic in more detail.

Fundraising 60

Fundraising Fundraising Nonprofits Nonprofit Management 60

iMarketSmart

JUNE 2, 2017

My uncle is a radiologist. Recently he told me about a 2007 study of radiologists. The study found that including a photo of a patient along with their imaging exam results made doctors more successful. Here are the results from the study: The imaging exam results with photos of the patients resulted in more meticulous readings from the doctors interpreting the images leading to 80% more incidental findings of unexpected abnormalities that had health implications beyond the scope of the origina

Medical 63

Medical Health Fundraising Fundraising 63

NonProfit Hub

JUNE 26, 2017

Getting that perfect grant can be a make or break situation for a startup nonprofit. When Nonprofit Hub was at its beginning, we were lucky enough to receive a grant that helped us get our feet on solid ground. But that was because of a relationship I had built with the organization over several years’ time and they trusted me to do good with their money.

Foundations 65

Foundations Nonprofits Governance 65

Selfish Giving

JUNE 6, 2017

Today on CauseTalk Radio , Megan and I talk to Sarah Delea , President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents. MIF is the giving arm of Mondelez International , a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and Trident gum.

Foundations 113

Foundations Culture 113

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance