Pam Moore

MARCH 29, 2017

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying?

Advertising 167

Advertising Marketing Marketing Leadership 167

Selfish Giving

MARCH 14, 2017

Photo via KT on Flickr. Today on CauseTalk Radio , Megan and I talk to Jenny Davis-Peccoud , a partner with Bain & Company who leads their sustainability and corporate responsibility practice, about a new report that finds that only two percent of corporate sustainability programs achieve or exceed their aims. To get sustainability efforts back on track, the report offers four guidelines to deliver lasting gains.

168

168

Ann Green

MARCH 1, 2017

Do your donors know how lucky you feel to have them support your organization? Take time this month to let them know that and keep letting them know that throughout the year. St. Patrick’s Day is coming up so you could use that as a theme. Luck isn’t everything. Luck isn’t everything, though. You have to work at it. Donors don’t magically keep donating to your organization.

Communication 159

Communication Marketing Marketing Fundraising 159

Nonprofit Marketing Guide

MARCH 27, 2017

Kivi was part of a fantastic session at last week’s Nonprofit Technology Conference called Breaking Down Silos: Integrating Marketing and Fundraising Departments. Kivi, along with Big Duck CEO Sarah Durham, led a panel that consisted of Hannah B. Kim, Director of Communications at Harlem RBI & DREAM Charter School, Anysa Holder, Director of Marketing at Easterseals New Jersey, and Cindy Olnick, Director of Communications at Los Angeles Conservancy.

Marketing 149

Marketing Marketing Fundraising Fundraising 149

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

Technology

Nonprofit Tech for Good

MARCH 12, 2017

2017 is the final year of free webinars for nonprofits ( view final schedule ). To date, Nonprofit Tech for Good has trained 49,000 nonprofit, charity, and NGO staff worldwide on how to succeed in online communications and fundraising. Each webinar has a central theme, but the 10 random tips below are outliers and haven’t yet been integrated into the webinar content.

Communication 94

Communication Nonprofits Technology Fundraising 94

The Agitator

MARCH 23, 2017

Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018. First, some background on what’s coming and some frightening results of early testing indicating it’s not gonna be pretty.

Fundraising 75

Fundraising Fundraising Nonprofit Management Retention 75

Selfish Giving

MARCH 21, 2017

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart , Senior Manager, Cause Marketing for Aflac , on the company's Duckprints campaign to fight childhood cancer. One of the key features of the campaign included rallying people across America to create or share posts related to childhood cancer using the hashtag #Duckprints on social media.

Marketing 133

Marketing Marketing Production Foundations 133

Ann Green

MARCH 29, 2017

The board chair at a place where I used to work would often say, “We need more people to know about us.” Does that sound familiar? It’s tempting to cast a wide net so as many people as possible can find out about your organization, but that’s not a good strategy. Not everyone is interested in your organization and that’s okay. The key is to find people who are interested in what you do and keep them interested.

Recruitment 150

Recruitment Communication Fundraising Fundraising 150

Nonprofit Marketing Guide

MARCH 10, 2017

Happy Friday, awesome people out there! Let’s kill some time today reading the freshest Mixed Links… Is the world getting you down? Get your inspiration from the slayer herself in M+R’s awesome post What Would Buffy Do? If Buffy isn’t your style or you need help getting press, M+R also has Little Ways to Break Through the Mania and Get Press for Your Org.

Communication 138

Communication Nonprofits Fundraising Fundraising 138

Mission Minded

MARCH 2, 2017

In a time when so many nonprofits feel threatened, many companies and nonprofit organizations are doing an excellent job of putting their values at the forefront of their work. This type of brand behavior endears you to your stakeholders. It’s important to live your values when things are good. When the beliefs you hold dear […]. The post When the Going Gets Tough, the Tough Lean Into Their Values appeared first on Mission Minded.

Values 74

Values Nonprofit Organizations Nonprofit Organizations Nonprofits 74

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Getting Attention

MARCH 21, 2017

Guest blogger Karen Petersen is a 12-year veteran of nonprofit fundraising. She currently serves as Director of Annual and Planned Giving at the HudsonAlpha Institute for Biotechnology , in Huntsville, Ala. In my previous life, I was a TV reporter. My favorite part of the job was interviewing people and weaving their words together with mine to construct a compelling story.

Medical 71

Medical Construction Health Education 71

Pam Moore

MARCH 7, 2017

“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” I can’t count the number of times I have been asked this question by clients, students of our social media workshops, attendees at events where I speak, loyal blog readers & even neighbors! Even though I know you want to hear me answer “yes,” to this question, I can’t.

Marketing 167

Marketing Marketing Technology Leadership 167

Selfish Giving

MARCH 26, 2017

Marketing research firm Toluna is out with new research on what consumers really think about cause marketing - which they nicely summarized in an infographic in Adweek. The research confirmed a lot of what I already thought was true about cause marketing, although one data point surprised me. I'm also becoming more skeptical of generational data. Are the boundaries between Baby Boomers, Gen X and Millennials really as pronounced as researchers thing they are?

Marketing 127

Marketing Marketing Manufacturing Production 127

Ann Green

MARCH 15, 2017

Although I often encourage monthly (or recurring) gifts as a great way to raise more money, I just started making them at the end of last year. I made all my pledges online, and it was easy to do. It should also be relatively easy for you to start or grow a monthly giving program. Of course, this doesn’t just include asking for donations. You’ll need to thank your monthly donors and stay in touch throughout the year.

Children 133

Children Fundraising Fundraising 133

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Nonprofit Marketing Guide

MARCH 22, 2017

Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. What’s a nonprofit communicator to do? Practice your ABC’s (Always Be Acquiring), AND offer content worth subscribing to, AND…how about rekindling and reconnecting with your inactives!

Retail 138

Retail Communication Management Marketing 138

The Agitator

MARCH 14, 2017

What a scary thought! But it’s true. Consider … every month, more people visit Amazon to make a purchase, browse for products or research a product (85%) than visit their families (40%). In fact, nearly 40% visit Amazon one to three times, and close to 30% visit Amazon more than seven times per month. 56% make a purchase on Amazon up to three times per month.

Production 71

Production Nonprofits Retention 71

Care2

MARCH 16, 2017

I’m a millennial in my early 20s. This admission requires me to embrace certain stereotypes. I’m aware of what many people think when they hear the word Millennial: a coffee drinking, gluten “intolerant,” smartphone obsessed, young person who often seems entitled. I’ll happily lean into many of these stereotypes—while writing this article, I stopped to take a Buzzfeed quiz titled, “ What % Millennial Stereotype Are You.” 69 percent, as it turns out.

Nonprofits 70

Nonprofits Fundraising Fundraising 70

Pam Moore

MARCH 29, 2017

When was the last time you read a blog post, watched a video, listened to a podcast or engaged with a piece of content of any format and thought “wow, that was an amazing piece of content that will help me solve the problem that has been stressing me out lately”? The truth is if you recently had this experience, you likely remember not only exactly what the content was, but also what person and/or brand provided it to you.

Marketing 166

Marketing Marketing Leadership Education 166

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Management

Selfish Giving

MARCH 28, 2017

Today on CauseTalk Radio , Megan and I talk to Jeff Terry , Global Head of Corporate Social Responsibility, Amway Corporation , about Power of 5. This campaign is designed to build awareness of childhood malnutrition and to address the critical need for proper nutrition during the first 5 years of life and to give a way for everyone to help. On the show, Megan, Jeff and I discuss: Jeff Terry, Amway.

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124

Ann Green

MARCH 22, 2017

One thing I’ve noticed now that it’s officially spring is the number of articles about spring cleaning and decluttering. For many of us, these types of projects can be overwhelming, especially if we’ve ignored that mutating pile of paperwork or our closets are overflowing with so much stuff we can barely open the door. As much as I dislike cleaning and organizing, I’m happy once it gets done.

Nonprofits 124

Nonprofits Activism Communication Nonprofit Organizations 124

Nonprofit Marketing Guide

MARCH 23, 2017

Communications is a creative and constantly changing field with many different options and choices. Communications team are usually understaffed. Too many ideas and not enough resources to implement them: It’s a perfect storm that can sink your communications strategy if you aren’t careful. Whether those good ideas come flowing in from program staff, board members, your visionary leaders, or your own mind, you need a process to manage them.

Energy 138

Energy Communication Management Marketing 138

iMarketSmart

MARCH 22, 2017

Most fundraising is based on what I call “single shot” strategies. For instance, it’s an event, gala or golf outing. Or, perhaps it’s a mailing, an email blast or a social media campaign. And, it could even be a face-to-face visit, a tour of your facilities, or a webinar. Sure, you might use multiple channels to promote what you’re doing.

Fundraising 68

Fundraising Fundraising Technology Law 68

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

The Agitator

MARCH 12, 2017

Once upon a time, the question of the ‘sustainability’ of a nonprofit — the ability to deliver services over a long period — was largely limited to foundations and mega-donors concerned that their funds were being put to long and lasting use. In recent years, the question has migrated to the minds of more and more donors. Of course, there’s one school of thought that argues most nonprofits should be figuring out how to put themselves out of business.

Foundations 65

Foundations Nonprofits Nonprofit Management Retention 65

Pam Moore

MARCH 31, 2017

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! The first version of this academy has already been launched with our client and partner, Loreal / Redken and is available in a private learning system for 150,000+ Redken Salons and

Marketing 165

Marketing Marketing Technology Recruitment 165

Selfish Giving

MARCH 15, 2017

I'm a New England Patriots fan. Robert Rose is a Dallas Cowboys fan. Nonetheless, we agree on one important thing: nonprofits are crazy not to focus more on content marketing. Frankly, I've been saying this for years. Or for as long as I've been consuming every bit of advice from Robert's Content Marketing Institute (which is led by another superstar - and long-suffering Cleveland Browns fan - Joe Pulizzi ), the podcast This Old Marketing , and his book Experiences.

Nonprofits 124

Nonprofits Children Marketing Marketing 124

Ann Green

MARCH 8, 2017

Nonprofits love their jargon, don’t they? You see appeal letters, thank you letters, and newsletter articles laced with terms like at-risk youth, underserved communities, leverage, and impactful. I think people use jargon because it’s an insider language and it makes them feel like they’re “in the know” in their professional world. It’s easy to slip into jargon-mode around the office.

Healthcare 116

Healthcare Food Communication Nonprofits 116

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Nonprofit Marketing Guide

MARCH 6, 2017

We are getting ready for our next Nonprofit Marketing Accelerator – Updating Your Community: Integrating E-Newsletters and Social Media. But before we start integrating your email newsletter with your other communications channels, you first need to answer what is probably the most important question: Does your newsletter have a clear purpose. a motivating reason to live?

Participation and motivation 135

Participation and motivation Education Education Communication 135

Fundraising Coach

MARCH 19, 2017

We've never met anyone who got into ministry to raise money. Most people sense God's call and start doing service in some area. People are excited for them and encourage them. In the initial rush of excitement, if money even comes up, they try to brush off the thought by saying, "God will provide.". And God does provide. But not always the way we expect.

Fundraising 65

Fundraising Fundraising 65

Mission Minded

MARCH 30, 2017

You’ve spent a lot of time devising the perfect elevator pitch, or One Minute Message, for your organization. But now what? Don’t leave your One Minute Message stranded on your computer! Now’s the time to get practicing and take it out on the town. Using your new messaging often will help you make it routine, and […]. The post How to Memorize Your One Minute Message appeared first on Mission Minded.

Nonprofits 64

Nonprofits 64

The Agitator

MARCH 2, 2017

Earlier this week The New York Times reported a federal class action lawsuit accusing the PayPal Giving Fund of collecting contributions for groups that may never receive the funds. According to the Times , “ The philanthropic website by PayPal, the digital payment company, has become a major player in online fund-raising for charitable organizations worldwide, processing $7.3 billion in contributions last year.

Charitable Organizations 63

Charitable Organizations Children Nonprofits Marketing 63

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism