Selfish Giving

OCTOBER 3, 2017

Today on CauseTalk Radio , Megan and I talk to Ed Riegert, retail marketing manager for Brooks , and Kristin Finton footwear merchandising manager for REI , about the National Parks Collection , an exclusive line of shoes and tees being sold at REI that celebrate five iconic national parks and benefit the National Park Foundation. On the show, Megan, Ed, Kristin and I discuss: How the National Park Collection got started by Brooks.

Retail 180

Retail Foundations Management Marketing 180

Ann Green

OCTOBER 18, 2017

Year-end fundraising season is upon us. This is the busiest time of the year for most organizations and you need to plan carefully. If you just send one fundraising letter and then wait for the donations to pour in, you’re in for a rude awakening. Your donors are busy and may put your letter aside to handle later, and then never get to it. You may be thinking of bypassing direct mail altogether because it’s too expensive, and only sending email appeals.

Fundraising 166

Fundraising Fundraising Communication 166

Nonprofit Marketing Guide

OCTOBER 3, 2017

On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters. We’ll talk about the best scripts and soundtracks for these kinds of videos, but what about when you post them on social media and your supporters see it with the sound off? Here are a few tips for creating videos with sound that still work without sound. .

Communication 155

Communication Nonprofits 155

Pam Moore

OCTOBER 29, 2017

You have created the perfect marketing campaign. It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign.

Advertising 167

Advertising Marketing Marketing Education 167

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Tech for Good

OCTOBER 10, 2017

Real-time reporting from nonprofit conferences and events requires an advanced skill set, training, and a lot of practice. Tailored for social media managers, this webinar below was presented on October 9 highlighted which skills are necessary for live reporting, which online tools work the best, and outlined a 6-week plan that includes pre-event planning and post-event follow-up.

Volunteerism 91

Volunteerism Volunteerism Nonprofits Technology 91

The Agitator

OCTOBER 12, 2017

Over the past week, we renewed our exploration of what’s wrong with nonprofit fundraising. Here and here we dealt mainly with how fundraisers are viewed and treated by their organizations and by each other. Of course, that’s only a small part of the story — some of the symptoms. The bigger picture problem — the disease itself and the ‘cure’ for it lies in understanding and treating the systems that are the root cause of the disease.

Fundraising 77

Fundraising Fundraising Nonprofits Nonprofit Management 77

Ann Green

OCTOBER 2, 2017

After you send your year-end appeal, you’ll most likely gain some brand new donors, which is good news. The bad news is over 70% of these first-time donors won’t make a second gift. Don’t let that happen to you. Nonprofit organizations don’t spend enough time trying to keep their current donors. You want to pay attention to your retention because it’s easier and less expensive to keep your current donors rather than finding new ones.

Retention 152

Retention Communication Nonprofit Organizations Nonprofit Organizations 152

Nonprofit Marketing Guide

OCTOBER 5, 2017

Aubrey Brennan. We love to hear how it goes when you’ve used one of our tactics! Today’s post comes from Aubrey Brennan of Green Bay Botanical Garden who took our suggestions regarding finding engaged email subscribers and deleting everyone else. Find out how it worked for her organization. ~Kristina. Guest Post by Aubrey Brennan. Thanks to Nonprofit Marketing Guide, we knew it was important to segment our email list to increase engagement.

Communication 151

Communication Marketing Marketing Management 151

Pam Moore

OCTOBER 18, 2017

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners.

Foundations 167

Foundations Values Marketing Marketing 167

Nonprofit Tech for Good

OCTOBER 8, 2017

According to the 2017 Global Trends in Giving Report , a donor’s ideology has more impact upon which causes and types of nonprofits they support than gender or age. Donors with a conservative ideology are more traditional in their giving while donors with a liberal ideology are more diverse in the types of causes they support. Giving to children and youth, however, is a cause that unites all donors regardless of ideology.

Public Policy 87

Public Policy Volunteerism Volunteerism Children 87

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

The Agitator

OCTOBER 2, 2017

A reader’s comment to my post Storytelling In The Digital Age got me thinking about the things fundraisers say ‘Yes’ to and those that trigger a ‘No’ In this case, the reader commented, “Would like to get Julia’s book, but Amazon’s $38.73 price is out of my nonprofit range.” I’m sure Joe is sincere and his organization, like so many, may not even have a budget for books, and training sessions.

Activism 67

Activism Fundraising Fundraising Nonprofits 67

Selfish Giving

OCTOBER 17, 2017

Today on CauseTalk Radio , Megan and I talk to Laura Swapp , Director of Public Affairs & Next Gen Marketing at REI , about an ambitious new campaign called Force of Nature. The goal of Force of Nature is a total disruption of the dominance of male imagery, heroes and stories as "masters of the outdoors." and and seeks reclaims the outdoors for women of all ages, races, sizes, and gender expressions.

Marketing 140

Marketing Marketing 140

Ann Green

OCTOBER 26, 2017

Donor communication can be the key to growing your nonprofit’s community and reaching your fundraising goals. Be wary of these 5 fatal communication mistakes! By Steve Page. When your nonprofit’s fundraising efforts are in full swing, it can be easy to get caught up in a numbers game of trying to reach your fundraising benchmarks. However, if your team wants to raise as much money as possible for your cause, there’s one area of your fundraising strategy that you shouldn’t disregard: your donor c

Communication 130

Communication Nonprofits Fundraising Fundraising 130

Nonprofit Marketing Guide

OCTOBER 10, 2017

It’s my least favorite goal for nonprofit communicators: Brand Awareness. Why? Because it’s vague and hard to measure, and therefore hard to know what will really work best to increase it. Nevertheless, raising brand awareness is a top goal for many nonprofit communications departments, according to our research. The argument for the goal goes like this: If someone isn’t aware you exist, then how can they use your services, get educated on issues, advocate for your cause, vol

Communication 150

Communication Nonprofits Collaborations Activism 150

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Management

Pam Moore

OCTOBER 4, 2017

“I have so much extra time and money, I think I will spend it all on social media…” said no business or marketing leader ever! We work with solo entrepreneurs to Fortune 10 brands and I can tell you there is not one client who has ever stated this to us. Usually it's the opposite. Their schedules are already packed. They are stressed as they know they need to turn up their efforts with social media if they want to be in business 5 years from now.

Production 167

Production Management Marketing Marketing 167

Fundraising Coach

OCTOBER 26, 2017

As much as I love to do in-person leadership and fundraising trainings , sometimes you just can't get to them. So webinars can be incredibly helpful. Over the last few months, I've done webinars for NCDC, qGiv, NonprofitHub, and Bloomerang. Webinars on Leadership and Fundraising. Here are free recordings of all four webinars. Nonprofit Leadership Goal-Setting.

Leadership 63

Leadership Nonprofit Leadership Fundraising Fundraising 63

The Agitator

OCTOBER 1, 2017

I want to give an enthusiastic ‘thumbs up’ to Richard Perry’s article recently in NonProfitPRO titled, What Rights Do Your Donors Have? The short answer would be … every right! But Richard was more thoughtful. Here’s his list of ‘donor rights’: To be treated as a partner. [Not a cash machine.]. To know how the funds they give are being used and that a real difference is being made.

Nonprofit Management 64

Nonprofit Management Retention Management Nonprofits 64

Selfish Giving

OCTOBER 24, 2017

Today on CauseTalk Radio , Megan and I talk to Michal Alter , Co-Founder and CEO, Visit.org , about how this B-Corp is curating different local travel experiences — ranging from free to several thousand dollars per person — all in the name of social good! The traveler gets an authentic travel experience and 100% of host revenue is invested back into the local community.

Nonprofits 113

Nonprofits 113

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Ann Green

OCTOBER 11, 2017

By now you’ve all heard about GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. We’re saturated with information about participating. Perhaps you’ve participated in the past and it’s been successful or maybe it wasn’t. Perhaps you’re thinking about participating for the first time. My problem with GivingTuesday and any giving days, for that matter, is they focus too much on getting donations.

Energy 116

Energy Activism Communication Fundraising 116

Nonprofit Marketing Guide

OCTOBER 9, 2017

Seth J. Katzen. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Seth J. Katzen is the Chief Executive Officer for the Jewish Federation of Delaware.

Communication 149

Communication Finance Leadership Nonprofits 149

Pam Moore

OCTOBER 1, 2017

Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube. Not Snapchat. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience.

Marketing 166

Marketing Marketing Foundations Community Development 166

iMarketSmart

OCTOBER 9, 2017

First, what are we really talking about when we say moves management ? Wikipedia says , “moves are the actions an organization takes to bring in donors, establish relationships, and renew contributions.” So, moves are what the fundraiser does. Ah! Moves are activities. I get it! Fundraisers achieve their goals if they develop plans for their activities.

Management 61

Management Activism Values Universities 61

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

The Agitator

OCTOBER 31, 2017

If you still believe—or even worse, tout the fact– that your organization is the end-all and be-all this will burst your organization-centric bubble. A study just released by The Blackbaud Institute titled Vital Signs: Monitoring Giving Patterns in the Donor Marketplace concludes that…. “…American donors are more valuable to American nonprofit organizations than the organizations are to the donors.”.

Retention 63

Retention Medical Values Education 63

Selfish Giving

OCTOBER 31, 2017

Today on CauseTalk Radio , Megan and I talk to George Khalaf , Executive Director, Empatico. Empatico is a $20 million initiative from The KIND Foundation , started by KIND Snacks , to broaden kids' world views through meaningful interactions with peers across the globe. The free online learning tool will enable students to practice communication and leadership skills needed to succeed in a divided country and interdependent world.

Leadership 100

Leadership Foundations Activism Communication 100

Fundraising Coach

OCTOBER 10, 2017

A while back, I received a call from an ALS Foundation. The call was awful. So awful, I've waited over a year and a half to write about it. Long enough that I don't remember exactly which ALS organization it was. But fresh enough that the emotions linger. And I want to help you from making the same mistakes this organization made. Effective fundraising involves emotions.

Fundraising 58

Fundraising Fundraising Public and Nonprofit Management Foundations 58

Nonprofit Marketing Guide

OCTOBER 12, 2017

Ok, that doesn’t really roll off the tongue, does it? But it is my birthday this Saturday. And to celebrate I am chopping $200 off the price of our Annual All-Access Pass. Today and tomorrow only, you can get our Annual All-Access Training Pass for only $499. The All-Access Pass gives you 365 days of access to our live webinars, recorded webinars, e-books, weekly time-savers, and other resources.

Communication 131

Communication Nonprofits 131

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Pam Moore

OCTOBER 9, 2017

It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. It's in our DNA to want to connect with other human beings who believe in the same things we do. It's these common foundations that weave the threads for relationships, trust and community.

Foundations 166

Foundations Marketing Marketing Communication 166

iMarketSmart

OCTOBER 12, 2017

On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |.

Marketing 60

Marketing Marketing Fundraising Fundraising 60

The Agitator

OCTOBER 23, 2017

Both Jeff Brooks and the Better Fundraising blog deliver the simplest of fundraising strategies for the holiday giving season … BE THERE! Their point. ‘Tis not the season for persuasion. Donors are well-primed. They don’t need to be persuaded … rather, just reminded that they already love your cause and are committed to it. As Jeff puts it, “Be there for the donors who are in give mode” It’s not that they’ve forgotten; it’s that they’re

Fundraising 60

Fundraising Fundraising Retention Communication 60

Selfish Giving

OCTOBER 16, 2017

For nearly two decades Operation Warm has had a simple mission: to provide children in need with the gift of brand new winter coats. The nonprofit works directly with manufacturers to create their own line of warm, colorful winter coats made just for kids. Since 1998, Operation Warm has provided coats to over 2 million children across the United States.

Recruitment 100

Recruitment Manufacturing Children Nonprofits 100

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance