Nonprofit Marketing Guide

DECEMBER 28, 2020

Happy Holidays! Toward the end of every year, we spread some good cheer with some free stuff for our awesome readers like you! We have some new freebies for you, but let’s kick of the week with something tried and true… The 2021 Nonprofit Communications Trends Report. The 2021 Nonprofit Communications Trends Report is compiled from the answers of over 500 nonprofit professionals who took the 2021 Nonprofit Communications Trends Survey in November and December of 2020.

Communication 286

Communication Nonprofits Marketing Marketing 286

Selfish Giving

DECEMBER 2, 2020

Build an audience. Engage with that audience. Monetize that audience (with corporate and other forms of support). For those of you who have been readers for a while, I can see your eye balls rolling.??I know. I say this all the time! It's kind of become my mantra. For newbies, welcome to what I call audience-centric fundraising. Now, when I say build an audience , many of you will think of events, which are generally excellent for building an audience.

Marketing 204

Marketing Marketing Associations Management 204

Ann Green

DECEMBER 14, 2020

I like to emphasize the importance of keeping in touch with your donors throughout the year. During the pandemic, this has become more important than ever, even though it may be harder due to everything that’s going on. Your donors want to hear from you and don’t just want to be blasted with fundraising appeals. The good news is that better donor communication (thank yous and updates) can help you raise more money.

Communication 159

Communication Economic Issues Recruitment Homelessness 159

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Social Media Best Practices for Nonprofits. With 2.7 billion monthly active users , Facebook is the largest social network in the world.

Nonprofits 145

Nonprofits Advertising Non-Profits Fundraising 145

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 20, 2020

How Email Marketing Can Help (or Hurt) Your Fundraising. Email communication is considered one of the core marketing strategies for nonprofits. Using it effectively is how you can ensure it will help your fundraising. In the midst of stringent social distancing guidelines, nonprofits are looking for new ways to communicate with their supporters without meeting them face to face.

Marketing 111

Marketing Marketing Fundraising Fundraising 111

The Fundraising Authority

DECEMBER 13, 2020

Last night, I was watching an old episode of The Office (US version) that brought a common non-profit problem to mind. In this episode , Michael is getting chided (over the phone) by the corporate office for spending too much money holding office parties. After listing a number of events the Scranton branch has hosted over the past year, the voice on the other end of the line say, incredulously, “You held a tsunami-relief fundraiser that lost money…” To which Michael replies,

Non-Profits 107

Non-Profits Fundraising Fundraising 107

Selfish Giving

DECEMBER 14, 2020

Online Grocery Sales Operators in this industry sell grocery items through online channels. The industry comprises companies that are based online and those that have both a physical presence and also sell food products on the internet. Top Leading Companies Amazon.com Inc Walmart Inc. The Kroger Company PeaPod Fresh Direct LLC Example of Amazon Combating Hunger At Amazon, we move quickly to make the biggest, most positive impact on neighbors in immediate need—supporting what we call Right Now N

Manufacturing 147

Manufacturing Children Health Retail 147

Ann Green

DECEMBER 3, 2020

As your year-end donations come in, you may have some new donors. If you get new donors this year, don’t take that for granted. In this tumultuous year, these donors saw a need and found a connection to your cause. Maybe you’re a food bank that’s seeing a record number of people. Perhaps you’re a beloved performing arts organization that’s temporarily closed.

Retention 183

Retention Food Communication 183

Nonprofit Tech for Good

DECEMBER 5, 2020

A list curated and sponsored by: Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Picture this: it’s the day after Giving Tuesday and your nonprofit has met or even exceeded your campaign goals. You might be thinking, “What more could we want?

Fundraising 132

Fundraising Fundraising Social Enterprise Social Enterprise 132

Getting Attention

DECEMBER 6, 2020

Lately I’ve been getting a TON of emails asking me the very same question:“What are the most profitable niches in Internet Marketing?”So, after I responded to the first few – I decided to make a blog post about it instead for all to enjoy by listing some MAJOR niches, AND quite a few of their […].

Marketing 98

Marketing Marketing 98

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 6, 2020

How to see your LinkedIn page followers on your company page. Are you gaining some nice followers on your LinkedIn company page? You might want to learn who is following you. Here’s how you can find out. Nice! You’re getting some nice traction on LinkedIn. Let’s go beyond just the number of followers and check out who is following your LinkedIn Company Page.

Social Enterprise 97

Social Enterprise Social Enterprise Management Marketing 97

Nonprofit Marketing Guide

DECEMBER 18, 2020

I am having a heck of a day so let’s just get straight to the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising, shall we? This week we have how to schedule Instagram posts, mental health tips, year-end fundraising advice, and more. It’s time for Mixed Links… Linqia has The Marketing Calendar for 2021 [Infographic].

Communication 281

Communication Health Nonprofits Marketing 281

Selfish Giving

DECEMBER 9, 2020

The docs are back! No, we can't give you the covid vaccine ?????- but we can address your partnership woes! Remember, we're not real doctors, we're cause doctors (or Cause Docs !)??????? The doc joining David Giagrando and me this month is Larry Weil (aka The Sponsorship Guy ). And what perfect timing, right? I bet you're thinking about sponsors for your 2021 events and programs.

Children 147

Children Homelessness Insurance Food 147

Twenty Hats

DECEMBER 15, 2020

While we’re waiting for the pandemic to end, you may see parallels to your own program goals. One of the wisest pieces of advice I ever received came from a supervisor of volunteers at my former workplace, a CASA program. CASA, or Court Appointed Special Advocates Programs, support volunteers who advocate in juvenile court for the best interests of abused or neglected children.

Management 95

Management Children Leadership 95

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Management

Nonprofit Tech for Good

DECEMBER 11, 2020

By Sharon Cody, J.D. , Partnership Manager at Harbor Compliance – a leading provider of compliance solutions for nonprofits. Her more than 30 years in the nonprofit sector have made her passionate about educating nonprofits on the role of compliance as both a best practice and an industry differentiator. Related Webinar: Online Fundraising Compliance: How to Stay Compliant While Building Trust and Increasing Giving. 2020 has made it clear that online fundraising is here to stay.

Fundraising 131

Fundraising Fundraising Law Nonprofits 131

The Fundraising Authority

DECEMBER 30, 2020

Charity events are a popular form of fundraising. While they can be great money makers for an organization, they can also be time consuming and expensive. The success of charity events depends on careful planning. To help you ensure that your fundraising event is a winner, here are ten major components that you must incorporate into your event plan, regardless of the specific fundraising event ideas you use: 1.

Fundraising 98

Fundraising Fundraising Non-Profits Food 98

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 20, 2020

How to Train Your Nonprofit Team in 5 Easy & Effective Steps. Nonprofit training is a critical component of running a successful organization. With these five steps, you can create a culture of learning within your team. Nonprofits hire for passion. That’s because passion for your cause is huge. It makes it much easier to move your mission forward when everyone is dedicated to the meaning behind your organization.

Nonprofit governance and management 94

Nonprofit governance and management Universities Nonprofit Administration and Development Nonprofits 94

Nonprofit Marketing Guide

DECEMBER 9, 2020

Were you ready for 2020? I know I wasn’t! Who knows what 2021 will bring us? It could be another horror show or the best year ever. Either way you will need some help cutting through the noise so you can focus on what really works. We are always here for you as your one-stop nonprofit communications professional development shop. We have amassed not only a great catalogue of nonprofit communications training you can access 24/7, but we also have a generous community of fellow nonprofit com

Communication 276

Communication Marketing Marketing Nonprofits 276

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Selfish Giving

DECEMBER 30, 2020

Last Christmas I visited my brother and his family in Paris. Exactly one year ago today, we toured the Château de Chantilly where I snapped this picture. It's an amazing place. My favorite part was visiting the restaurant where I ate a whole bowl of Chantilly whipped cream.?? My what a difference a year makes. Thank goodness I have a stockpile of whipped cream, albeit in the can.

Medical 130

Medical Associations Food Management 130

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place.

Marketing 78

Marketing Marketing Foundations Technology 78

Nonprofit Tech for Good

DECEMBER 28, 2020

By Alan Tyson , CEO of DATABASICS – a software product that enables nonprofits to report, approve, and track employee hours, activities, and spending from anywhere, something that is especially important in an increasingly decentralized environment. In the face of tremendous adversity and growing need, nonprofits are doing incredible work at a critical time.

Production 130

Production Public and Nonprofit Management Collaborations Management 130

The Fundraising Authority

DECEMBER 3, 2020

The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers. Whether your non-profit works on a fiscal or a calendar year, most “regular folks” in the work-a-day world work on a calendar year, and make a significant portion of their yearly donations at the end of the year.

Non-Profits 98

Non-Profits Fundraising Fundraising Communication 98

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 10, 2020

How Nonprofits Can Ensure the Security and Compliance of Sensitive Data. Data security and compliance may not be the first thing on your min, but check out how simple the first few steps can be. Ever since cloud computing became one of the primary solutions for companies to manage their data, integrate their processes, and ensure elevated digital security, even non-profit organizations have started migrating to the cloud.

Non-Profits 94

Non-Profits Social Enterprise Social Enterprise Nonprofits 94

Nonprofit Marketing Guide

DECEMBER 29, 2020

Happy Holidays! Toward the end of every year, we spread some good cheer with some free stuff for our awesome readers like you! Today we share a new resource that has some of our best planning worksheets and tips on editorial planning all in one place. Editorial calendars are essential to running a successful nonprofit communication program. Our Nonprofit Communications Trends Reports show that the most effective nonprofits use one consistently and that 80% of nonprofits use some sort of editoria

Nonprofits 238

Nonprofits Communication 238

Selfish Giving

DECEMBER 16, 2020

We have over 70 people registered for the Cause Docs Zoom call tomorrow at 2pm EST with Larry Weil, The Sponsorship guy! Will you be joining us? We've gotten some great questions so far. They include: Q. What is the best tactic to introduce our non-profit and the opportunity to potential sponsors? - Down Syndrome Association Q. What is your recommendation for valuing our digital assets when pitching current partners in the new year?

Non-Profits 130

Non-Profits Manufacturing Marketing Marketing 130

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place.

Marketing 78

Marketing Marketing Foundations Technology 78

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Nonprofit Tech for Good

DECEMBER 21, 2020

Written by Findjoo , this is the third post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Post 1: 12 Features Membership Organizations & Associations Should Look for in a CRM. Post 2: How to Recruit New Members for Your Association on Social Media. Many membership managers will be familiar with the difficulties of getting people to renew.

Associations 120

Associations Recruitment Non-Profits Management 120

The Fundraising Authority

DECEMBER 11, 2020

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. Today, I want to present three quick and easy tactics you can immediately implement in your online activities that could easily double your online fundraising revenue over the coming year: 1.

Non-Profits 97

Non-Profits Fundraising Fundraising Leadership 97

Mission Minded

DECEMBER 2, 2020

Organizations frequently seek someone to consult on their organization’s brand, or reputation. How would you consult yourself? The post What Would You Tell Your Past Self? appeared first on Mission Minded.

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Nonprofit Marketing Guide

DECEMBER 2, 2020

Much of nonprofit marketing and communications success is about finding and maintaining your balance. Think of it as walking a fine line. If you venture too far to the left or the right away from that line, you’ll end up struggling in several different ways. You could burn out, or not get good results, or end up in difficult relationships with coworkers.

Communication 235

Communication Collaborations Management Marketing 235

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance