Nonprofit Marketing Guide

NOVEMBER 23, 2020

Every year around this time, I share some tips on dealing with the extra stress that happens during the holidays. You can read those here: Less Stress This Year-End Season? Yes, Please! How to Take Care of Yourself This Season. But this year has the potential to be the most stressful yet – or does it? With travel restrictions and physical distancing measures in place, you may have more time to take of yourself since you aren’t hopping between Christmas parties, family gatherings, and

Health 288

Health Management 288

Ann Green

NOVEMBER 4, 2020

Crowdfunding is a flexible and relatively easy way to tap into supporters’ generosity. Learn the best tactics to see long-term benefits from your campaign. By Lomesh Shah. As a result of COVID-19, it’s now more important than ever to actively engage your supporters and keep them up to date with your nonprofit’s latest happenings. With year-end fundraising campaigns quickly approaching, you want your nonprofit to be at the forefront of your supporters’ minds.

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Activism Technology Recruitment Energy 201

Selfish Giving

NOVEMBER 4, 2020

Last week I gave you five great costume ideas for Halloween. I also challenged you to share your own costume idea for cause marketers. I got a bunch of suggestions and have declared two winners! The first is Lindsay Ellis , Manager, Corporate Parnerships at Essilor Vision Foundation. This is the perfect costume for a cause marketer! It's a nod to the world famous Arctic Home campaign that Coca Cola launched with the World Wildlife Fund to save the polar bears.

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Production Food Philanthropy Management 147

Nonprofit Tech for Good

NOVEMBER 16, 2020

By Lindsey Himphill , Digital Marketing Strategist at MobileCause – a nonprofit technology company that pioneered text-to-donate and also offers an extensive suite of online, mobile, and event fundraising solutions. Recurring donations are the most sustainable source of income for most nonprofit organizations. In fact, monthly donors donate 440% more to charity over their lifetime than one-time donors.

Technology 137

Technology Communication Nonprofit Organizations Nonprofit Organizations 137

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Mission Minded

NOVEMBER 5, 2020

Website content creation and curation is the number one reason for many web project delays. Follow these steps to keep your timeline on track. The post How to Keep Your Website Project On Track: A Checklist for Website Content Creation appeared first on Mission Minded.

Nonprofits 116

Nonprofits 116

Fundraising Coach

NOVEMBER 9, 2020

In the last few weeks, I’ve had interesting conversations with people about asking. CEOs who think that asking is a “schpeal” – a precise formula of words that will get the prospect to give generously. Or that asking is a step by step process so precise that they can let the staff do the relationship work and then just come in toward the end and make a successful ask.

Manufacturing 114

Manufacturing Energy Universities Fundraising 114

Ann Green

NOVEMBER 11, 2020

Thanksgiving is coming up and it’s a time of the year in the U.S. when we show gratitude to the special people in our lives. For many, it will be a different Thanksgiving. Some people may not gather with family and friends and if they do, it will be with fewer people, while taking precautions to stay safe. . Your donors are also special people. Many of them have gone the extra mile this year to help you during these difficult times.

Recruitment 187

Recruitment Fundraising Fundraising Communication 187

Selfish Giving

NOVEMBER 25, 2020

Megan Strand and I are back with another learning club discussion on Thursday, December 3 at 4pm EST. This time around, we'll tackle the complex topic of racial justice in corporate social impact efforts. Hairy topic, right? That's why we've invited a pair of experts to join us. To kick off our discussion, Kari Hayden Pendoley , Global Lead of Social Impact at Rodan+Fields , and Carrie Pena , Chief Experience Officer at buildOn will share how their partnership has tackled this issue and share th

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Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Post #1: 12 Features Membership Organizations & Associations Should Look for in a CRM. There are dozens of ways to attract new members for your association, however one of the most effective methods is using social media.

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Associations Recruitment Values Collaborations 134

Mission Minded

NOVEMBER 11, 2020

Instead of numeric jargon, create analytics reports focused on your organizational goals and how your digital strategy helps to achieve them. The post Digital Metrics Reporting that Makes Sense appeared first on Mission Minded.

Nonprofits 105

Nonprofits 105

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

The Fundraising Authority

NOVEMBER 26, 2020

We all know how important the final 4-6 weeks of the calendar year are for non-profit fundraising. According to Charity Navigator , mid-sized non-profits may see up to 40% of their total yearly contributions come in between the Thanksgiving Holiday (in the US) and the New Year! You may have seen my post about #GivingTuesday , where I outline why a single-day strategy for year-end giving is a mistake.

Non-Profits 101

Non-Profits Fundraising Fundraising Communication 101

Nonprofit Marketing Guide

NOVEMBER 5, 2020

If you are just getting started with creating and using an editorial calendar at your nonprofit, you might get overwhelmed at the prospect of including EVERYTHING in it. Relax. Here’s some good news. Most nonprofits don’t put every social media post into their editorial calendars. Here’s the approach we recommend instead. Start with putting the bigger chunks of content on your editorial calendar.

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Communication Nonprofit Organizations Nonprofit Organizations Nonprofits 248

Ann Green

NOVEMBER 18, 2020

I imagine most of you are familiar with #GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. This year it will be on December 1. I don’t need to remind you the world is in a very different place than it was last year at this time. You can’t run the same type of #GivingTuesday campaign you’ve run in the past. What I mean is just blasting a bunch of generic appeals that resemble Black Friday ads or those relentless requests for political donations.

Fundraising 155

Fundraising Fundraising Communication Nonprofits 155

Selfish Giving

NOVEMBER 18, 2020

I had a terrible experience last week. I was out walking my dog, Charlie. As I headed up the street, one of the neighborhood kids was walking down the opposite side with a little dog I hadn't seen before. It was a cute little terrier just like Charlie, but a little bigger. I thought, maybe a new neighbor! That's when I saw the moving truck at the top of the street.

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Production Activism Homelessness Energy 130

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Management

Nonprofit Tech for Good

NOVEMBER 21, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you know that 63% of Giving Tuesday donors only give on Giving Tuesday ? What if you could convert those one-time donors into engaged supporters that give again? That process begins on Welcome Wednesday, the day after Giving Tuesday.

Recruitment 133

Recruitment Fundraising Fundraising Management 133

Mission Minded

NOVEMBER 18, 2020

Think of it this way: a seal looks backward while a new logo looks forward. The post Your Logo and Your Seal. What’s the Difference? appeared first on Mission Minded.

Nonprofits 97

Nonprofits 97

iMarketSmart

NOVEMBER 3, 2020

I’m very thankful that Dr. Russell James has graciously shared 10 smart ways your supporters can give wisely before the end of this year. He recommends you share these concepts right away, as you see fit. 1. Deduct $300 without itemizing. This year only! You can deduct $300 of charitable gifts without itemizing. The $300 limit is one per tax filing unit.

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Law Marketing Marketing Communication 94

Nonprofit Marketing Guide

NOVEMBER 16, 2020

Our ability to produce our annual Nonprofit Communications Trends Report depends entirely on YOUR participation in the annual survey. The Trends Report is our most popular download of the year and is the “go to” source for what’s REALLY happening in the world of nonprofit communications. We answer the burning questions that nonprofit communications pros have about their work and their colleagues in the sector.

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Communication Nonprofits Marketing Marketing 236

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Ann Green

NOVEMBER 30, 2020

Fundraising during a pandemic can be a challenge. Check out our top four strategies for maintaining revenue and morale at your nonprofit during COVID-19. By Leigh Kessler. Nonprofits all across the globe have been met with substantial and unprecedented financial challenges so far this year. As a result of widespread unemployment and economic hardships, many generous donors have had to press pause on their financial support of charitable causes.

Fundraising 163

Fundraising Fundraising Communication Philanthropy 163

Selfish Giving

NOVEMBER 11, 2020

Good news. No nonprofit is too small for a corporate partnership! Yay.right? Now the bad news. Small nonprofits should not actively focus on corporate partnerships. Yep, it's a waste for most small nonprofits to dedicate so much time, resources and staff chasing and cold-calling potential corporate partnerships. Why? Because it's hard, labor-intensive work and ultimately you probably won't raise enough to justify the expense.

Leadership 130

Leadership Food Education Education 130

Nonprofit Tech for Good

NOVEMBER 9, 2020

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox.

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Communication Retail Recruitment Technology 125

The Fundraising Authority

NOVEMBER 20, 2020

When small and midsized non-profits are looking for new fundraising ideas, they are usually given ideas that require a lot of work for only a little return. Things like carwashes, rummage sales, and spare change collections can raise money, but often take a ton of work in return for just a few thousand dollars of fundraising profit. If your charity is looking to raise money from new sources or through new strategies, a wants to maximize return for the time invested, try one of these unusual fun

Non-Profits 97

Non-Profits Homelessness Fundraising Fundraising 97

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Remember, an idea is only an idea if you don't have the funding, energy or needed support to ever execute it. Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality.

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Marketing Marketing Foundations Energy 78

Nonprofit Marketing Guide

NOVEMBER 17, 2020

Between #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks. How will you stand out in a sea of appeals? Well first things first – before they can decide whether they want to open your email, it has to be delivered to their inbox. So let’s start with email deliverability… As I have mentioned in my post We Are Running an Email Re-Engagement Campaign and People Have Feelings , Inbox providers (Gmail, Microsoft, Yahoo, etc) look at

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Marketing Marketing Activism Management 234

NonProfit Hub

NOVEMBER 12, 2020

If your donors don’t open your fundraising appeal letter it doesn’t even matter what’s inside it. It doesn’t matter how compelling the ask is, how great you told the story, or even how you made the donor the hero of that story. If they don’t open the envelope, they’ll never read all of your hard work. So, how do you get donors to open your fundraising appeal envelopes?

Fundraising 93

Fundraising Fundraising Nonprofits Marketing 93

Twenty Hats

NOVEMBER 16, 2020

Are buy-in and inclusion two haves of the same whole? Right now I have a great project – I’m working with a museum client to create a Volunteer Engagement Strategic Plan. It’s a year long undertaking rather than the typical short-term one. That’s because the actual plan will not be the end of our collaboration. We’ll have an additional nine months to implement, assess, and adjust our priorities to meet the real life demands of the volunteers, the visitors, and the museum.

Participation and motivation 79

Participation and motivation Collaborations Energy Leadership 79

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Nonprofit Tech for Good

NOVEMBER 19, 2020

101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits.

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Marketing Marketing Fundraising Fundraising 122

The Fundraising Authority

NOVEMBER 28, 2020

Last week, we started a three article series on year-end fundraising. The first part described why donors give during the year-end giving season. In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. In our next post , we’ll go over a step-by-step plan for maximizing your year-end fundraising.

Non-Profits 96

Non-Profits Homelessness Fundraising Fundraising 96

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Remember, an idea is only an idea if you don't have the funding, energy or needed support to ever execute it. Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality.

Marketing 78

Marketing Marketing Foundations Energy 78

Nonprofit Marketing Guide

NOVEMBER 25, 2020

We are doing a logo refresh soon, so I started to think about all of the places we’ll need to update. Many are obvious: Website template Email template Social media accounts – personal and organizational Business cards Letterhead Email signatures Advertising and marketing materials Any products, swag, or packaging you might use Building signage.

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Advertising Production Marketing Marketing 226

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance