Selfish Giving
AUGUST 23, 2013
'This is a guest post from my Toronto-based cause marketing buddy Phil Haid. He runs a great company called Public Inc. You should check them out. Anyway, because professional baseball in Toronto is sooooooo bad, Phil came out with this great cause promotion for Yankee and Sox fans that ends Monday. And, as I like to say: “Go Sox!” Hey, New York Yankee and Boston Red Sox fans!
Fundraising Coach
AUGUST 2, 2013
'I’m glad to introduce you to Tom Harrison, the CEO of Russ Reid. Tom and I are members of the FundRaising Success Editorial Advisory Board and were able to present at a recent conference in Philadelphia. He has an amazing mind for nonprofits and a good sense of humor, as can be seen in this post. In this post, which originally appeared in FundRaising Success Magazine , he shares 15 fundraising mistakes your team doesn’t have to make. #6 mystifies me.
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The Agitator
AUGUST 5, 2013
'Some days I wish I could call an emergency meeting of all Agitator readers, if for no other reason than to get your immediate reaction to one or another of our insane ideas — or at least Tom’s insane ideas. Until last week I figured that the time, cost and logistics of reaching 5,000 Agitatees would be prohibitive or impossible. Now I know better.
Nonprofit Tech for Good
AUGUST 7, 2013
'Nonprofits were the early adopters of social networks. The were active on Myspace, YouTube, and creating Facebook Groups long before most of the companies that are often praised for being the pioneers of social media. One of the reasons was that social networks were free to join and lacked monthly fees. Enterprising nonprofit staff (usually GenXers) with a love for the Internet created communities on Myspace, YouTube, and Facebook in 2004/2005 and most often without executive buy-in.
Speaker: Amanda Adams, Fractional CFO, CPA
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Nonprofit Marketing Blog
AUGUST 1, 2013
'(Credit: United Way, Source: Peter Panepento/The Chronicle of Philanthropy). Social media is a fantastic tool to make your presence known online. But are you using it correctly? Many nonprofits are using it to promote themselves, but often in the wrong ways, said Peter Panepento , assistant managing editor at The Chronicle of Philanthropy , at the Washington, DC, edition of the Social Media for Nonprofits conference.
Mission Minded
AUGUST 14, 2013
'A pitch-perfect tagline can be the foundation of all the messages you create about your organization or program. It’s a powerful way to reference the brand promise your nonprofit makes to the public—but how long should your tagline be? Some say a tagline has to be short to be good, but we don’t agree. It […].
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fundraising Coach
AUGUST 20, 2013
'Today I get to introduce you to Steven Shattuck, Vice President of Marketing at Bloomerang , the exciting new donor relationship management software that makes it easy to focus on donor retention. I’be been getting to know him over the last few months an love his knowledge of technology and marketing. Better still, he’s a great guy. I’ve asked him to share what he’d recommend for your nonprofit blog.
The Agitator
AUGUST 21, 2013
'Enter the terms ‘donor’ and ‘digital’ into Google and you get 13,600,000 results. Yesterday Google itself added to the searchable research pile on donors’ digital behavior. In a study titled The Path to Donation ( download summary here ), Google and the market researchers from MillwardBrown Digital revealed that donor research leading up to year-end giving starts early and spans multiple sources.
Nonprofit Tech for Good
AUGUST 24, 2013
'With the launch of new a LinkedIn Groups design , the company resolved one of its most pressing problems – LinkedIn Group spam. Group management had become cumbersome and time-consuming for many admins of medium and large groups. Flagging irrelevant discussions as promotion posts or deleting them altogether can take up to thirty minutes a day and if you didn’t invest the time to get rid of the clutter, then the group would become overrun with spam and lose its appeal to group members.
Nonprofit Marketing Blog
AUGUST 13, 2013
'Is your nonprofit website sending the right message to potential donors? Year-end fundraising season will be here before you know it. Now is the time to clear away the cobwebs and roll out the welcome mat for prospective donors, volunteers, and those who may benefit from your work. If you haven’t updated your site in a while, you might give donors the impression that your organization is no longer active.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Getting Attention
AUGUST 8, 2013
'Guest blogger, Annie Escobar has created over 60 videos for over 30 purpose driven organizations. She believes there is more good than bad in our world, and she’s driven to share the stories she’s heard that prove this. When an organization comes to me and says, “We want a video about our program,” I always cringe a little bit. Many non-profits fall into what I call “The Program Trap.
Selfish Giving
AUGUST 8, 2013
'Today on CauseTalk Radio we talk to Artis Stevens , National Vice President, Marketing Strategy & Operations at Boys & Girls Clubs of America , about its back-to-school cause marketing campaign, Great Futures. Artis talks about some of the impressive early results from the program, including at least $800,000 from a July round-up program with jcpenney , and the range of cause marketing programs from pinups to collection programs.
Fundraising Coach
AUGUST 27, 2013
'Like to be entered. Facebook promotions used to be a weird thing. Nonprofits did them but technically, they risked Facebook deleting their page. Facebooks changes its terms again. This time for the good! Now according to Facebook’s blog you can run those promotions without fear! You’re now able to use likes and comments as votes and entries into contests.
The Agitator
AUGUST 25, 2013
'We all know the two sides of our brain have their different ways of looking at the world and responding to what the world, including all of us fundraisers, throws at it. While a bit over-simplistic, we accept the basic notion that one side favors logical analysis and categories while the other favors emotion and the big picture. As fundraisers, we fight a blizzard of stimuli to win the attention of our prospects … and resort to emotional appeals to do so.
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Care2
AUGUST 25, 2013
'Even though social media has been around for several years, many organizations have not adapted a formal social media strategy. Having a social media strategy is important to measuring its impact on your organization and the community you serve. If you are just starting to map out your social media strategy, check out this great infographic I found on socialmediaexplorer.com that highlights 8 strategies for you to consider.
Nonprofit Marketing Blog
AUGUST 28, 2013
'A few weeks ago I shared tips for assessing whether or not a visitor would consider your nonprofit’s website open for business. This week, I wanted to share some examples of nonprofits who are getting it right. The home pages in the slideshow below are great nonprofit examples because they focus on getting their message across quickly and clearly, while offering clear paths for donations and further engagement.
Getting Attention
AUGUST 6, 2013
'Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer. It’s her first time, and our pleasure in relaxed evenings and quiet weekend mornings is punctuated by severe pangs of missing her. Most evenings we can quiet our pangs by going to the private website where photos from the day are posted. Charlotte frequently shows up in a photo or two, and we can get a sense of what she’s up to and how much she’s enjoying it (or not).
Selfish Giving
AUGUST 1, 2013
'On today’s episode of CauseTalk Radio , Megan and I talk to John Kordsmeier , President of the Northwest Mutual Foundation , about the first year results of their fundraising efforts for Alex’s Lemonade Stand Foundation and Starlight Children’s Foundation. John talks about how Northwest Mutual chose childhood cancer as its cause, what made ALSF and Starlight good partners and how the company empowered employees across the company to host fundraisers.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Fundraising Coach
AUGUST 8, 2013
'Baby boomers represent 43% of giving in USA. Blackbaud just released it’s Next Generation of American Giving study (and a nifty interactive infographic ). According to their research, Baby Boomers accounted for 43% of giving in the USA last year. While I generally trust Blackbaud’s research, I find this a bit of a surprise. The “Silents” and the “World War II” generations still hold a lot of wealth.
The Agitator
AUGUST 11, 2013
'Odds are that in countless budget and board meetings this summer and fall there will be the usual share of naïve hand wringers warning that ‘our donors are too old’ and urging that ‘we simply must spend more to attract younger donors’ Fortunately, Blackbaud has just released its Next Generation of American Giving study that provides some helpful ammunition to counter the ‘let’s-move-to-the-young-side’ zealots.
Care2
AUGUST 28, 2013
'After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. I''ve seen clients make their money back on their investments with Care2 in as little as three months, or as long as four years.
Nonprofit Marketing Blog
AUGUST 6, 2013
'This week, Pew Research Center’s Internet & American Life Project released their latest findings on social media adoption. Even if you’re a socially savvy fundraiser, you’ll find these stats interesting. If you’re still skeptical about social media, this is a wake-up call. Think about this: Seventy-two percent of all adults online now use social networking sites.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Getting Attention
AUGUST 15, 2013
'Blackbaud just released a must-read report—findings from its Next Generation of American Giving study on charitable giving trends and engagement behaviors and attitudes across Matures (68+), Boomers (49-67), Gen X (33-48) and Gen Y (18-32). I recommend you read the entire report and share out your top-ten findings and implications for your org with colleagues and your leadership.
Selfish Giving
AUGUST 22, 2013
'This week on CauseTalk Radio, Megan and I talk to Jenifer Snyder , Executive Director of The mGive Foundation , about the myths of mobile marketing for nonprofits. The mGive Foundation has supported more than 10,000 text donation campaigns for more than 500 nonprofit partners and processes around 85 percent of all text donations made today. Working with their partners, mGive helped charities raise almost $70 million through text message donations.
Fundraising Coach
AUGUST 22, 2013
'Are you making excuses or raising money? If I had a dollar for every fundraiser that’s told me they’re not making major gift calls because “August is a slow month,” I’d be able to make much larger gifts to nonprofits! I actually like hearing that, in a twisted way. The more people “taking it easy” this month, the more chances are I’ll get through.
The Agitator
AUGUST 14, 2013
'If you’re an online fundraiser, it sure better! Mobile phones and tablets now account for 41% of all email opens in the US, up from 27% a year ago, according to this study from eMarketer. Epsilon goes further, and says that for most of their clients, mobile now accounts for 60% or more of opens. For online fundraisers, obviously this means that your online appeals must be designed with mobile in mind.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Care2
AUGUST 9, 2013
'Even though the U.S. economy is still recovering, the majority of Americans (60%) still give to charity, according to the Next Generation of American Giving study by Blackbaud. The study looked at giving habits and trends across four generations of donors – Matures (68+), Boomers (49-67), Gen X (33-48) and Gen Y (18-32). Unfortunately the economy has taken its toll on charitable giving as donations have remained flat.
Nonprofit Marketing Blog
AUGUST 28, 2013
'Jay Baer’s Youtility truly puts smart marketing to the test. The book’s premise is that marketing should be ‘about help not hype.’ Instead of the now-antiquated push marketing (Think: The earth is polluted! Children are starving! Our nonprofit is remedying these problems!), Baer argues the collaborative economy and nature of social media leaves consumers wanting help from nonprofit and corporate brands, not more marketing speak.
Getting Attention
AUGUST 7, 2013
'Beware the deadly Promotions Tab, the latest “improvement” for Gmail users! That’s what communicators like us have have been sweating about in the past few weeks. In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. They’re sending emails from friends and family to the Primary Inbox (where we’re used to looking all the time), and sending most e-newsletters and other emails from organiz
Selfish Giving
AUGUST 16, 2013
'In this episode of CauseTalk Radio , Megan and I talk to Aria Finger , COO of millennial-focused nonprofit Dosomething.org and President of TMI , a new youth-focused agency. Aria debunks myths about millennials and explains why the data scientists that explore their preferences, habits and beliefs are the rockstars of her organization. We discuss how Dosomething.org effectively uses humor to engage millennials and why listening to your audience is always (ALWAYS!
Speaker: Igli Laci, Strategic Finance Leader
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