Selfish Giving
AUGUST 23, 2013
'This is a guest post from my Toronto-based cause marketing buddy Phil Haid. He runs a great company called Public Inc. You should check them out. Anyway, because professional baseball in Toronto is sooooooo bad, Phil came out with this great cause promotion for Yankee and Sox fans that ends Monday. And, as I like to say: “Go Sox!” Hey, New York Yankee and Boston Red Sox fans!
Nonprofit Tech for Good
AUGUST 7, 2013
'Nonprofits were the early adopters of social networks. The were active on Myspace, YouTube, and creating Facebook Groups long before most of the companies that are often praised for being the pioneers of social media. One of the reasons was that social networks were free to join and lacked monthly fees. Enterprising nonprofit staff (usually GenXers) with a love for the Internet created communities on Myspace, YouTube, and Facebook in 2004/2005 and most often without executive buy-in.
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Fundraising Coach
AUGUST 20, 2013
'Today I get to introduce you to Steven Shattuck, Vice President of Marketing at Bloomerang , the exciting new donor relationship management software that makes it easy to focus on donor retention. I’be been getting to know him over the last few months an love his knowledge of technology and marketing. Better still, he’s a great guy. I’ve asked him to share what he’d recommend for your nonprofit blog.
The Agitator
AUGUST 5, 2013
'Some days I wish I could call an emergency meeting of all Agitator readers, if for no other reason than to get your immediate reaction to one or another of our insane ideas — or at least Tom’s insane ideas. Until last week I figured that the time, cost and logistics of reaching 5,000 Agitatees would be prohibitive or impossible. Now I know better.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Blog
AUGUST 1, 2013
'(Credit: United Way, Source: Peter Panepento/The Chronicle of Philanthropy). Social media is a fantastic tool to make your presence known online. But are you using it correctly? Many nonprofits are using it to promote themselves, but often in the wrong ways, said Peter Panepento , assistant managing editor at The Chronicle of Philanthropy , at the Washington, DC, edition of the Social Media for Nonprofits conference.
Mission Minded
AUGUST 14, 2013
'A pitch-perfect tagline can be the foundation of all the messages you create about your organization or program. It’s a powerful way to reference the brand promise your nonprofit makes to the public—but how long should your tagline be? Some say a tagline has to be short to be good, but we don’t agree. It […].
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
AUGUST 24, 2013
'With the launch of new a LinkedIn Groups design , the company resolved one of its most pressing problems – LinkedIn Group spam. Group management had become cumbersome and time-consuming for many admins of medium and large groups. Flagging irrelevant discussions as promotion posts or deleting them altogether can take up to thirty minutes a day and if you didn’t invest the time to get rid of the clutter, then the group would become overrun with spam and lose its appeal to group members.
Fundraising Coach
AUGUST 27, 2013
'Like to be entered. Facebook promotions used to be a weird thing. Nonprofits did them but technically, they risked Facebook deleting their page. Facebooks changes its terms again. This time for the good! Now according to Facebook’s blog you can run those promotions without fear! You’re now able to use likes and comments as votes and entries into contests.
The Agitator
AUGUST 21, 2013
'Enter the terms ‘donor’ and ‘digital’ into Google and you get 13,600,000 results. Yesterday Google itself added to the searchable research pile on donors’ digital behavior. In a study titled The Path to Donation ( download summary here ), Google and the market researchers from MillwardBrown Digital revealed that donor research leading up to year-end giving starts early and spans multiple sources.
Getting Attention
AUGUST 8, 2013
'Guest blogger, Annie Escobar has created over 60 videos for over 30 purpose driven organizations. She believes there is more good than bad in our world, and she’s driven to share the stories she’s heard that prove this. When an organization comes to me and says, “We want a video about our program,” I always cringe a little bit. Many non-profits fall into what I call “The Program Trap.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Marketing Blog
AUGUST 28, 2013
'A few weeks ago I shared tips for assessing whether or not a visitor would consider your nonprofit’s website open for business. This week, I wanted to share some examples of nonprofits who are getting it right. The home pages in the slideshow below are great nonprofit examples because they focus on getting their message across quickly and clearly, while offering clear paths for donations and further engagement.
Selfish Giving
AUGUST 8, 2013
'Today on CauseTalk Radio we talk to Artis Stevens , National Vice President, Marketing Strategy & Operations at Boys & Girls Clubs of America , about its back-to-school cause marketing campaign, Great Futures. Artis talks about some of the impressive early results from the program, including at least $800,000 from a July round-up program with jcpenney , and the range of cause marketing programs from pinups to collection programs.
Care2
AUGUST 25, 2013
'Even though social media has been around for several years, many organizations have not adapted a formal social media strategy. Having a social media strategy is important to measuring its impact on your organization and the community you serve. If you are just starting to map out your social media strategy, check out this great infographic I found on socialmediaexplorer.com that highlights 8 strategies for you to consider.
Fundraising Coach
AUGUST 22, 2013
'Are you making excuses or raising money? If I had a dollar for every fundraiser that’s told me they’re not making major gift calls because “August is a slow month,” I’d be able to make much larger gifts to nonprofits! I actually like hearing that, in a twisted way. The more people “taking it easy” this month, the more chances are I’ll get through.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The Agitator
AUGUST 25, 2013
'We all know the two sides of our brain have their different ways of looking at the world and responding to what the world, including all of us fundraisers, throws at it. While a bit over-simplistic, we accept the basic notion that one side favors logical analysis and categories while the other favors emotion and the big picture. As fundraisers, we fight a blizzard of stimuli to win the attention of our prospects … and resort to emotional appeals to do so.
Getting Attention
AUGUST 6, 2013
'Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer. It’s her first time, and our pleasure in relaxed evenings and quiet weekend mornings is punctuated by severe pangs of missing her. Most evenings we can quiet our pangs by going to the private website where photos from the day are posted. Charlotte frequently shows up in a photo or two, and we can get a sense of what she’s up to and how much she’s enjoying it (or not).
Nonprofit Marketing Blog
AUGUST 6, 2013
'This week, Pew Research Center’s Internet & American Life Project released their latest findings on social media adoption. Even if you’re a socially savvy fundraiser, you’ll find these stats interesting. If you’re still skeptical about social media, this is a wake-up call. Think about this: Seventy-two percent of all adults online now use social networking sites.
Selfish Giving
AUGUST 1, 2013
'On today’s episode of CauseTalk Radio , Megan and I talk to John Kordsmeier , President of the Northwest Mutual Foundation , about the first year results of their fundraising efforts for Alex’s Lemonade Stand Foundation and Starlight Children’s Foundation. John talks about how Northwest Mutual chose childhood cancer as its cause, what made ALSF and Starlight good partners and how the company empowered employees across the company to host fundraisers.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Care2
AUGUST 28, 2013
'After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. I''ve seen clients make their money back on their investments with Care2 in as little as three months, or as long as four years.
Fundraising Coach
AUGUST 28, 2013
'Today, August 28, is the day you’ve long been waiting for: National Bowtie Day ! To celebrate this sartorially splendorific day, I’m giving away my bowtie cards for free. True, I always give them away for free. But today, I’ll even mail them to you. Just fill out the form below and I’ll take care of the rest! You can join all the cool kids, like these: More on my Google+ bowtie album and on my Facebook bowtie album !
The Agitator
AUGUST 11, 2013
'Odds are that in countless budget and board meetings this summer and fall there will be the usual share of naïve hand wringers warning that ‘our donors are too old’ and urging that ‘we simply must spend more to attract younger donors’ Fortunately, Blackbaud has just released its Next Generation of American Giving study that provides some helpful ammunition to counter the ‘let’s-move-to-the-young-side’ zealots.
Getting Attention
AUGUST 15, 2013
'Blackbaud just released a must-read report—findings from its Next Generation of American Giving study on charitable giving trends and engagement behaviors and attitudes across Matures (68+), Boomers (49-67), Gen X (33-48) and Gen Y (18-32). I recommend you read the entire report and share out your top-ten findings and implications for your org with colleagues and your leadership.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Blog
AUGUST 28, 2013
'Jay Baer’s Youtility truly puts smart marketing to the test. The book’s premise is that marketing should be ‘about help not hype.’ Instead of the now-antiquated push marketing (Think: The earth is polluted! Children are starving! Our nonprofit is remedying these problems!), Baer argues the collaborative economy and nature of social media leaves consumers wanting help from nonprofit and corporate brands, not more marketing speak.
Selfish Giving
AUGUST 22, 2013
'This week on CauseTalk Radio, Megan and I talk to Jenifer Snyder , Executive Director of The mGive Foundation , about the myths of mobile marketing for nonprofits. The mGive Foundation has supported more than 10,000 text donation campaigns for more than 500 nonprofit partners and processes around 85 percent of all text donations made today. Working with their partners, mGive helped charities raise almost $70 million through text message donations.
Care2
AUGUST 30, 2013
'Are engaging visuals a priority in your organization? With so many things competing for people''s attention today, images and photos are a more important aspect of your communications toolbox than ever before. Audiences are so accustomed to viewing images networks like Instagram, Tumblr, Vine, and Pinterest that it can be difficult to get people to pay attention without visuals.
Fundraising Coach
AUGUST 26, 2013
'I get lots of questions similar to this all the time: Quick question: Do you have a few favorite donor database software recommendations. Especially for collecting donor giving habits. My answer. Here are the ones I hear good things about from clients. I’m most familiar with RaisersEdge but am seriously impressed by Bloomerang. RaisersEdge. (You can have it hosted by companies like Beyond the Nines.).
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The Agitator
AUGUST 14, 2013
'If you’re an online fundraiser, it sure better! Mobile phones and tablets now account for 41% of all email opens in the US, up from 27% a year ago, according to this study from eMarketer. Epsilon goes further, and says that for most of their clients, mobile now accounts for 60% or more of opens. For online fundraisers, obviously this means that your online appeals must be designed with mobile in mind.
Getting Attention
AUGUST 1, 2013
'OMG! These research findings on marketers’ most common email goals astounded me. ( Click the chart to see it at full size.). Believe me, I’m a huge fan of goals. I believe in the power of practical strategy and clear structure to generate the greatest marketing results from your time and effort. I’ve seen this approach work time and time again.
Nonprofit Marketing Blog
AUGUST 18, 2013
'Directed by internationally acclaimed filmmaker Werner Herzog, From One Second to the Next is a documentary-style PSA in AT&T’s “ It Can Wait ” campaign. The film is a sobering look at the consequences of texting and driving. It features the heart-wrenching stories of the victims of these accidents, as well as interviews with some of the drivers who caused the tragedies.
Selfish Giving
AUGUST 16, 2013
'In this episode of CauseTalk Radio , Megan and I talk to Aria Finger , COO of millennial-focused nonprofit Dosomething.org and President of TMI , a new youth-focused agency. Aria debunks myths about millennials and explains why the data scientists that explore their preferences, habits and beliefs are the rockstars of her organization. We discuss how Dosomething.org effectively uses humor to engage millennials and why listening to your audience is always (ALWAYS!
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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