April, 2013

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How One Nonprofit is Raising Money from Company Volunteers

Selfish Giving

'This post has a companion post at Razoo’s Inspiring Generosity blog: Dollars for Doers: The Money Nonprofits Don’t Want? To learn more about Dollars for Doers - company grants that reward employee volunteering with cash for nonprofits – I knew I had to speak to a nonprofit that worked with a lot of volunteers. If it’s really true that only 7 out of 100 employees apply for this money, I needed an organization that had so many volunteers that they’d be sure to have exper

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Best Nonprofit Videos of the Year

Nonprofit Marketing Guide

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[Guest Post] Why Donors Stop Giving

Fundraising Coach

'I’ve been a fan of Jay Love for years. I even interviewed him for my radio show back in 2008! He gets both databases and effective fundraising. So I asked him if he’d write a post on donor retention. Jay is a serial entrepreneur, the creator of eTapestry and now the creator of Bloomerang a web-based donor database focused on helping your nonprofit retain donors.

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12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness

Nonprofit Tech for Good

'Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. However, as LinkedIn, Blogger and Myspace all celebrate their 10-year anniversary this year, nonprofits have now had a decade to study and experiment with social media and create systems for successfully launching and tracking

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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‘Great Fundraising’

The Agitator

'“What differentiates great fundraising from the average, good or poor?” “What are the factors that allow an organisation to double, treble or even quadruple its income ?” These are the questions Professors Adrian Sargeant and Jen Shang set out to answer in a year-long study aptly titled: Great Fundraising. Released yesterday, the study was briefed and commissioned by the UK consultancy Clayton Burnett and is available free of charge on the firm’s website.

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Nonprofit blog carnival: Your 25 pieces of best advice

Nonprofit Marketing Blog

'For the month of April, I’m hosting the nonprofit blog carnival. A carnival is a mix of contributions from bloggers and readers on a shared theme, and I chose the theme, “best advice.”. I asked you the following question: What was the one, best piece of professional advice you ever got and why? How has it transformed your work? I also invited readers’ best single piece of advice for people who work at nonprofits.

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No April Fool’s Joke – Email Response Rates Drop – A Lot

Nonprofit Marketing Guide

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Marketing 195
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Does the phrase “tax deductible” kill donations?

Fundraising Coach

'Last night my flight home to Maine was cancelled, presumably due to the manhunt in Boston. So I got to spend more time in NJ. While there, I turned on WDHA, a rock station in New Jersey. In the midst of a commercial break, I heard an add about an organization that helped people get employment. It was a compelling story and when they said, “Your generousity makes this possible”, I realized the organization was a nonprofit.

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11 Tips for Making Nonprofit Press Releases Social and Shareable

Nonprofit Tech for Good

'Social media has forever changed how nonprofits and journalists distribute and consume news stories, yet the format of nonprofit press releases has not evolved at all. Almost every communication medium out there has been impacted by the rise of social and mobile media, but not press releases. I think that enterprising nonprofits would be eager to try something new to help your nonprofit stand out from the hundreds of traditional press releases that journalists and media outlets are bombarded wi

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10 Dumbest Words Used By Fundraising Consultants

The Agitator

Each week a river of press releases, proposals and other propaganda flows past our desks, and frankly it’s time to blow the whistle on the puffed up propagators of prolix. Specifically, I’m singling out those fundraising, branding and communications consultants whose misuse of words and aversion to simplicity and clarity only serve to muddy the waters with their confusion.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Reader question: How do I make my mission sound more exciting?

Nonprofit Marketing Blog

Today I’m answering a question from reader Deirdre, who asks: “As an organization with a mission that is a bit more abstract than, say, feeding hungry children or saving whales, we often struggle to make our work concrete. Are there any resources out there that are especially useful for organizations dedicated to civic engagement and/or research?

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New Strategies for Increasing Corporate Support

Selfish Giving

Curt Weeden (shown above) is a corporate giving expert, speaker, author and founder of the New Strategies Forum. I first shared this post with my email newsletter subscribers last week. But I got such great feedback on it I want to share it with all my readers! Subscribers to my email newsletter receive unique content from me twice a month. Sign up for my Wicked Good Newsletter today!

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Tech Tools Comm Directors Love #13NTC

Nonprofit Marketing Guide

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Give a lunch for professional development

Fundraising Coach

'I run into so many nonprofit leaders who don’t “have time” for professional development. “I have so much to do I don’t have any time for myself.” One of the interesting things about self-talk: what we say over and over, especially with emotion, can hypnotize us. It may not change the world around us, but what we believe can definitely impact how we perceive reality.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Four Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

Hopefully your nonprofit has grown accustomed to the fact that Facebook is a constant work in progress. That said, some recent upgrades to Facebook Pages have a big impact upon your nonprofit’s presence on Facebook and with the site-wide launch of the new News Feed and Social Graph Search coming soon, many more changes are likely to come. Before you fall behind, make sure that your nonprofit is current with these four recent Facebook upgrades: 1) Turn on “Similar Page Suggestions.&#

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Principles Worth Noting

The Agitator

'Courtesy of fundraising consultant Pamela Barden, writing in Fundraising Success , here are 12 principles that all fundraisers would do well to heed … You are NOT the target audience. So figure out who is. You have to spend money to raise money. You have to ask to receive. Use multiple fundraising tools for balance. Good programs need good fundraising.

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Dove: A Lesson in Brand Differentiation

Mission Minded

'In spite of the persuasive critiques of Dove’s 9-year old “Real Beauty” campaign, the most recent installation is clearly articulated and brilliantly executed from a branding perspective. There’s a lot to question in our beauty-obsessed culture, and Dove has clearly, positively differentiated itself in the beauty marketplace by relentlessly marketing a single, overarching message: we should [.].

Culture 93
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Pop-Up Register Programs Support Boston Bombing Victims

Selfish Giving

'Register programs are similar to pinups in one important way and different in two distinctive ways. First, they are similar in that they fall under the umbrella of point-of-sale (POS). For me, POS cause marketing is anything that happens at a business’ register that raises money for a nonprofit. In addition to register and pinup programs, I would put round-up programs and donations boxes under the point-of-sale umbrella.

Food 209
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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Creating Content on the Topics You Want to be Known for

Nonprofit Marketing Guide

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Marketing 188
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3 Things to consider when designing your nonprofit’s logo

Fundraising Coach

'Nonprofit’s love designing and redesigning their logos. Logos provide us with a sense of legitimacy. They give us an identity. Asking these three questions while you’re designing your logo will save you alot of time and money later. Will it work in 1-color? Graphic designers are great. They are creative and know how to make our world look beautiful.

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Seven Responsively Designed Nonprofit Websites to Study and Learn From

Nonprofit Tech for Good

'At least 15% of all traffic to nonprofit’s websites now occur on mobile devices and across all sectors mobile is set to surpass desktop browsing in 2014. Over the last few years as I have studied the rapid rise of the Mobile Web , I have become more of an advocate of launching a responsively designed website over launching a mobile site separate from a desktop site.

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Your Nonprofit’s Self-Image

The Agitator

'The latest extension of Dove’s ‘Real Beauty’ campaign has generated buckets of attention. As Dove puts it, the mission of the campaign is “to create a world where beauty is a source of confidence and not anxiety” We first wrote about this campaign in 2006, applauding its focus on self-esteem. What’s creating the latest buzz is this video showing how an artist’s sketch based on a woman’s own self-description varies — i.e., is less flattering

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How to Scale Recurring Giving for Sustainable Growth

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

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Fundraisers, not just donors, are sick of endless appeals

Nonprofit Marketing Blog

'Photo via Green America. The Chronicle of Philanthropy has a fascinating interview with fundraising guru Penelope Burk , author of the upcoming Donor-Centered Leadership. Turns out it’s not just donors who grow weary of too many direct mail appeals and telemarketing calls. It’s apparently a frequent reason fundraisers quit their jobs—the relentless pressure to bombard donors.

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How NOT to Act After a Tragedy

Selfish Giving

'Let review, shall we? Bad behavior: Good behavior: Got it? More: How to Help the Victims of the Boston Explosion … Keep reading.

Marketing 238
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Afraid of Twitter? 5 Quick Tips

Nonprofit Marketing Guide

'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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Overhead isn’t the issue – and it’s not a fundraising tool

Fundraising Coach

'Last week, in my weekly email to Fundraising Kick subscribers , I told them to stop talking about what percent of their budget goes to “overhead.” I won’t go into the entire message I sent, but here’s a summary. You need to know the percentage. People are talking about the percentage of a nonprofit’s budget that goes to “overhead.” Here in the USA, they can easily look at a charities 990 which publicly announces how much came in in donations and how muc

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Engage, Empower, Excel: Transforming Performance in the New Era of Work

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

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Three Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

'My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. And even though a recent report pointed out that email open and donor response are dropping in the nonprofit sector, I can’t help but wonder if current (yet old) e-newsletter design trends have a lot to do with the results.

Ethics 92
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The Courage To Change

The Agitator

'Early this year the 100 year-old American Cancer Society (ACS) rocked the direct response ecosystem with its decision to stop all direct mail acquisition … stop the use of direct mail to non-dm acquired donors … and remove the ACS list of donors from all exchange universes. Judging from comments I overheard at the February DMA conference, you’d have thought rather than finding a cure for cancer the ACS had discovered an extremely virile form of stupidity.

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How to make your donors twice as generous

Nonprofit Marketing Blog

'I’m a big believer in the positive effects of peer pressure (here’s one article on it ). Global Giving has proved this again - in an intriguing experiment focused on recurring giving. Last year, the organization experimented with a number of different calls to action to get donors to upgrade to recurring donations. They tested the messages on all donors who added a project to their giving cart.

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Cause Talk Radio Ep52: #CMF13: Where Companies and Causes Meet for Good

Selfish Giving

'On today’s show, Megan and I talk to David Hessekiel , Founder and President of Cause Marketing Forum. David shares what’s on tap for the May CMF Conference in Chicago, including my session on Cause Marketing for Small to Medium Sized Businesses and Nonprofits. He also gives us a peak into keynotes by LIVESTRONG CEO Doug Ulman, Andy Goodman on storytelling and J.

Marketing 200
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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a