Selfish Giving
NOVEMBER 22, 2011
Whatever challenges, misfortunes and problems you faced this year, I bet you still have something to be thankful for on Thanksgiving. Maybe it’s just the fact that you’re alive! I know I’m thankful for a lot of things. After all the important stuff, I’m thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer.
Nonprofit Marketing Guide
NOVEMBER 10, 2011
Kerry Barnes and Frances. Think because your organization caters to seniors, you don’t need social media? Think again! Kerry Barnes explains how her organization used Facebook to create buzz about their community as well as keep family members informed. Added bonus: computer use has increased among their residents. ~Kivi. Guest Post by Kerry A.
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Nonprofit Tech for Good
NOVEMBER 17, 2011
Many of us will purchase hundreds of dollars in holiday gifts over the next six weeks, and with some conscious consumerism those dollars could also help some of your favorite nonprofits continue their work in 2012. Now in it’s third year (View the 2009 Edition and 2010 Edition ), the 11 holiday gift programs listed below benefit nonprofits and thus help make the world a better place: 1. 10,000 Villages Online Store: One of the world’s largest fair trade organizations and a foundin
Fundraising Coach
NOVEMBER 8, 2011
Last night, I was asked for some tips to help my fellow board members with a fundraising dinner on Thursday. Fundraising events so often devolve into board members huddling together in tight groups of people they all ready know. But money is raised when board members act as ambassadors and hosts. Here’s what I wrote. Tips on Working the Room. Remind yourself why you’re there.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Blog
NOVEMBER 17, 2011
Network for Good turns ten tomorrow and in honor of our anniversary, I wanted to thank you and all the wonderful people and organizations who’ve been a part of harnessing technology for social good. We appreciate you! I also wanted to share how online donors have evolved over the past decade. More people than ever are giving with technology - and key signs that online donations have gone mainstream are the prevalence of disaster relief gifts and the dropping average donations.
The Agitator
NOVEMBER 27, 2011
There’s good reason why Tom and I preach the importance of donor loyalty and commitment to anyone who will listen. In today’s philanthropic economy, there is no single engine that drives revenue growth more than truly loyal and committed donors. Sadly, lots of folks pay lip service to the concept of donor commitment or loyalty, but few really grasp it, and even fewer in the nonprofit sector take any serious steps to do much about it.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
NOVEMBER 28, 2011
I looked over lots of nonprofit “thank you” language last week, since Thanksgiving is a natural time for nonprofits to openly share their gratitude with supporters. But the best thank yous are much more than simply those two words, as powerful as they may be. A really good, powerful nonprofit thank you does a bit more. Here’s a formula for you: Powerful Nonprofit Thank You = Greeting Card + Progress Report + Invitation.
Nonprofit Tech for Good
NOVEMBER 7, 2011
Exciting news! Nonprofits can now create a “ Page ” on Google+. If you are new to Google+, then first please read carefully my Google+ Best Practices for Nonprofits to become familiar with Google+ so that you make sure that you set up your Google Account and Google+ Profile correctly before following the instructions below for creating a Google+ Page for your nonprofit. 1.
Fundraising Coach
NOVEMBER 17, 2011
On Tuesday, 501 Mission Place hosted our monthly “Office Hours” on Google Hangouts. We had a blast! I hosted it using the “Hangout with extras” so I was able to give the hangout a title (not creatively called “501 Mission Place November Office Hours”). And we were able to play with Sketchpad and Notes right in the hangout.
Get Fully Funded
NOVEMBER 16, 2011
You’ve likely heard the saying that you get one chance to make a first impression. The first sentence of your Thank-You letter is your first impression with your donor in acknowledging their gift. Get it right and they’ll read on. Mess it up, and they’re done reading. How do you mess up the first line of a Thank-You letter? Make it boring and predictable.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Agitator
NOVEMBER 1, 2011
At the end of April I reported on a new forecasting service, The Atlas of Giving. I called it an important innovation because fundraisers have largely sought guidance through the rear view mirror of past performance, as opposed to steering through the windshield of the present and future. After all, ‘til the Atlas of Giving came along, all we had to rely on were ‘old’ services like Giving USA and the various Blackbaud Charitable Indexes.
Selfish Giving
NOVEMBER 29, 2011
I love when students put their education to good use. Maggie Keenan , a branding and cause marketing consultant in Savannah, Georgia, is a graduate of my Six Figure Cause Marketing course , which shows nonprofits and businesses how to develop and execute an effective and lucrative cause marketing program. Maggie gets an A+ for her latest effort: a regional cause marketing program to support the Chatham-Savannah Authority for the Homeless, Inc.
Nonprofit Marketing Guide
NOVEMBER 16, 2011
Kate Antoniades. In today’s guest post, Kate Antoniades shows how planning ahead and paying attention to what your fans, friends, and followers react to can make all the difference in your social media marketing. She also proves that social media can work at the local level. Thanks Kate, for sharing a super easy way to improve your Facebook strategy!
Nonprofit Tech for Good
NOVEMBER 28, 2011
Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. At the time, nonprofits were primarily only using Myspace and YouTube. Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Fundraising Coach
NOVEMBER 21, 2011
Since Thanksgiving is in November here in the USA, I always spend most of this month thinking about gratitude, gratefulness, and thankfulness. I wanted to post some really off-the-wall creative way to say thanks. Something that would wow you and get you to retweet this. But then I attended a donor appreciation event last Monday that a hospital client was throwing for its donors.
Mission Minded
NOVEMBER 17, 2011
You don’t have to blog. Just as much as you don’t have to Tweet, Facebook, or set up a profile on LinkedIn. But it’s likely that you have, because in this age of information, with instant virtual connections to friends, family, coworkers, and interest groups, blogging is one of the cheapest, most accessible methods of [.].
The Agitator
NOVEMBER 13, 2011
I’m truly not old enough to remember when physicians abandoned the use of leeches. But, I am old enough to recall the origins of asking amounts. The year was 1970. Computers – big mainframes, not PC’s and The Cloud – had just begun to edge out the heavy, old metal Addressograph plates and the traditional shoeboxes filled with 3×5 index cards posing as donor records.
Selfish Giving
NOVEMBER 16, 2011
This is a guest post from Bob Jones of Give.mobi. For an overview of their service check out my post There She Blows! Cause Marketing, Mobile Gifts Surface with Give.mobi. You’ve probably heard about the successful partnership between Chili’s Grill & Bar and St. Jude Children’s Research Hospital. This longstanding cause marketing pact has raised tens of millions of dollars with its Create-A-Pepper to Fight Childhood Cancer campaign.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Guide
NOVEMBER 11, 2011
Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients. But have you considered how social media like blogging, Facebook, Twitter, and YouTube can be used to increase your organization’s accountability to and transparency with those same people? Social media can help you improve your accountability in seven ways. 1.
Nonprofit Tech for Good
NOVEMBER 28, 2011
Date: Wednesday, January 25. Time: 1-1:45pm EST. Cost: Free. Register: Here ! The content and tone of this mini-webinar is specifically tailored for executive staff in the nonprofit sector, particularly those that are skeptical of the value of social and mobile media. The idea for this webinar arose from presenting more than 100 social and mobile media trainings and webinars in 2011 to thousands of nonprofit staff and still hearing that the number one frustration voiced by nonprofit social
Fundraising Coach
NOVEMBER 14, 2011
I’m honored to introduce you to Darren Rowse , uber-blogger. I’ve learned alot from Darren over the years and finally got to meet him last week at BlogWorld Expo in Los Angeles. This post seemed perfectly suited to help your nonprofit retool your blog so Darren’s graciously let me republish this it here. You can find him on Twitter @problogger. by Darren Rowse.
Nonprofit Marketing Blog
NOVEMBER 18, 2011
Yesterday you had Network for Good’s evolution of the online donor - today it’s infographics again with a nifty summary of what to expect in giving this holiday from the American Red Cross. Enjoy the infographic extravaganza.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
NOVEMBER 20, 2011
Please read this opinion piece — Calling All Boomers: Don’t Start More Nonprofits — by Mark Rosenman, recently published in the Chronicle of Philanthropy. If you’re traveling over the Thanksgiving weekend, take it with you and ponder it. Mark is responding to a study claiming that 12 million Boomers want to start their own nonprofit or socially oriented business over the next decade.
Selfish Giving
NOVEMBER 14, 2011
I’m always looking for the latest information on cause marketing, sponsorship and corporate partnerships. Fortunately, there are a bunch of new resources that are making my job a lot easier. Cause Marketing Forum has three new resources and a webinar TOMORROW you should sign up for. A daily newsletter that looks at new cause marketing campaigns.
Nonprofit Marketing Guide
NOVEMBER 17, 2011
Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. I wonder what we’ll learn about in the coming year?
Nonprofit Tech for Good
NOVEMBER 21, 2011
I joined Google+ a few months ago as an individual, but it hasn’t been until the recent launch of Google+ Pages that I began investing time in the exploring the Google+ community and tool set. Google+ is a bit more complicated than Facebook or Twitter, but already a significant source of traffic to this blog, and like most communities that get a lot of initial buzz, the growth rate of new followers is exponentially much faster during the early adoption phase.
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Fundraising Coach
NOVEMBER 16, 2011
I don’t normally share my messages to the Fundraising Kick folks here on my blog…but I am today. Here’s what I sent them this week. Two weeks ago, I got an email that got me thinking “why couldn’t nonprofits do that?”. Here is the entire text of the email: Dear Marc Pitman, One year ago, you ordered the following product from Zappos.com: Levi’s® Mens 560™ Comfort Fit – Light Stonewash – 38/29.
Mission Minded
NOVEMBER 8, 2011
When you sit down with your best donor prospect, chances are that you’re armed with a well-written and nicely designed case statement or case for support. But while a printed piece is essential, it may no longer be enough. Electronic presentations of your case for support are no longer a “nice to have.” [.].
Care2
NOVEMBER 29, 2011
The 2011 Nonprofit Social Network Benchmark Report provides some incredible data on how 11K+ nonprofits are using social networks such as Facebook, Twitter, LinkedIn, and others. The study also answers the biggest question on everyone's mind. Are nonprofits raising any money on social networks? Big Picture Data. Facebook is the most popular commercial social network for nonprofits.
Selfish Giving
NOVEMBER 28, 2011
Join Hubspot and me for a FREE webinar on how to recruit more sponsors and corporate partners with inbound marketing this Thursday, December 1st at 1pm EST. On this blog and in Cause Marketing for Dummies I talk a lot about how blogging , social media and SEO can help nonprofits land more sponsors and corporate partners. I call it good old-fashioned marketing.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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