NonProfit PRO
DECEMBER 21, 2021
What's happened is that we live at a time of immense transparency and authenticity because of the way data is consumed. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right. Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media.
Selfish Giving
DECEMBER 8, 2021
Last week it was the secret formula for storytelling success according to Marvel Comics. This week it's why you should use pets in your nonprofit marketing.????? I'm not sure why, but a publisher recently sent me a new book called Pet Nation: The Inside Story of How Companion Animals are Transforming Our Homes, Culture, and Economy. It's a fascinating read.
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Allison Fine
DECEMBER 9, 2021
Automation and AI can free up staff in fundraising, communications, finance, and service delivery efforts.
Nonprofit Marketing Guide
DECEMBER 20, 2021
The next two weeks are rough. Either you are just counting down the days until you get off for the holidays or you are running around like you’re feet are on fire. This post is for those of you NOT dealing with year-end communications right now – you just keep your head up. You got this! For the rest of us who don’t want to start new projects before the new year or are just plain bored, here are my ideas for killing time at work that won’t look like you’re just wast
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Ann Green
DECEMBER 1, 2021
I hope your year-end fundraising campaign is going well. Perhaps you also participated in #GivingTuesday. The latter often brings in new donors and that’s never something you want to take for granted. Even in this time of continued uncertainty, these donors saw a need and found a connection to your cause. Or maybe they were drawn into whatever #GivingTuesday promotion you initiated, but I like to think they wanted to help you make a difference.
Bloomerang
DECEMBER 22, 2021
This article contains spoilers for the movie “Die Hard.” . Depending on who you ask (me), “Die Hard” is the best Christmas movie of all time. If you haven’t seen it, I suggest that you stop what you’re doing and make that happen ASAP. . Now that I’ve either made you my best friend or alienated you forever with that statement, let’s get into the lessons I believe all fundraisers can take from this movie !
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Selfish Giving
DECEMBER 22, 2021
Per usual, Andy Crestodina over at Orbit Media Studios has written another outstanding post, this one on Formats & The Funnel: How 17 Content Marketing Formats Align with Lead Generation. Smahht partnership teams understand that they need specific content to move prospects from Awareness ? Consideration ? Action. At the top of the funnel is the AWARENESS stage when it's all about getting the attention of your target prospect.
Allison Fine
DECEMBER 9, 2021
Covid-19 created cascades of shortages, disruptions, and problems that rolled downhill and landed in the most vulnerable neighborhoods. In these neighborhoods, it’s often nonprofit organizations that provide services to members of the community. While the pandemic accelerated the need for digital transformation throughout the economy, the nonprofit sector was not immune to the need for nearly overnight innovation.
Nonprofit Marketing Guide
DECEMBER 8, 2021
Hey there, friend! Happy year-end campaign season! You are almost there, but also probably panicking a little bit right now. Go ahead, breathe. I see you. I know, and you know, there are only a few weeks left; and yet, this time of year is rough. . Tis’ the season that the workload becomes nearly unmanageable. While you are in the middle of executing campaigns with unreasonable expectations, you are also responsible for building the strategy, identifying and stewarding multiple levels of giving
Ann Green
DECEMBER 8, 2021
I always like to emphasize the importance of keeping in touch with your donors throughout the year. I hope you’re making that a priority, too. Your donors want to hear from you and don’t just want to be blasted with fundraising appeals. The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Tech for Good
DECEMBER 19, 2021
The Metaverse is a broad term that encapsulates the next evolution of the internet. It is a digital reality – a cyberspace made up of multiple virtual worlds – that combines components of social media, gaming, virtual reality (VR), augmented reality (AR), cryptocurrencies, and non-fungible tokens (NFTs). The metaverse is being conceptualized and developed as the merging of our physical existence with our digital lives.
NonProfit PRO
DECEMBER 17, 2021
December is not the time to pull back your energy and efforts. Most people are in the spirit of giving now and you need to tap their brief feeling for total success to occur.
Selfish Giving
DECEMBER 15, 2021
I put together my holiday planters last week and I used the traditional advice for making containers: Thriller, Spiller, Filler. Thriller. Something tall that will make people say "WOW!" In my container this is the winterberry branches. It gives the arrangement height and pop. Spiller. Something that spills over the side of the container and softens the edges.
Get Fully Funded
DECEMBER 14, 2021
With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. But don’t! This is NOT the time to take your foot off the gas! A year-end giving campaign is your chance to win over donors when they are in a giving frame of mind. Almost one-third of total giving to nonprofits happens in December, and 12% happens in the LAST THREE DAYS of December , according to Network for Good.
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Nonprofit Marketing Guide
DECEMBER 21, 2021
The survey for the 2022 Nonprofit Communications Trends Report will be open through Dec 29. Please take the survey now to be a part of this timely research! If your organization has a Diversity, Equity, and Inclusion (DEI) policy, you are likely interested in how that policy should play out in your communications work. So we wondered how many communications folks working at nonprofits with DEI policies felt like the policy provided good guidance to them.
Fundraising Coach
DECEMBER 15, 2021
I've been doing LOTS of trainings in the last few months. And getting a lot of the same types of questions. They generally sound like: "How do I know when a right time to ask so-and-so?". "How do I know if that asking amount is too much?". "This is what happened during the ask. I haven't heard back in weeks. Do you think I offended her?". Perhaps you have asked some of these yourself.
Nonprofit Tech for Good
DECEMBER 4, 2021
Meta has quietly announced that the Facebook Fundraiser functionality is being expanded to Instagram. If your nonprofit is eligible for Instagram Charitable Giving Tools, then your supporters can now create fundraisers for your nonprofit. According to Meta: We’re expanding the set of nonprofits that people can fundraise for on Instagram. In the coming weeks, you’ll now be able to raise money for more than 1.5 million organizations by adding a fundraiser to a post.
NonProfit PRO
DECEMBER 16, 2021
Data gets compromised and put at risk of being stolen or misused, including by nonprofits who haven't invested in cybersecurity. In short, we've reached a moment where the privacy lights are blinking red, and nonprofits must invest in cybersecurity. Protecting donor data is no longer just something nice to do.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Selfish Giving
DECEMBER 1, 2021
I just finished an article in the New York Times about a man who wrote a book on his experience reading 27,000 Marvel Comics. According to the author, the secret formula for a successful superhero comic book is: Monsters?? ? Romance?? ? Superheroes??????? ? Topicality? I've been thinking that this formula also works well for nonprofit storytelling. Let me explain.
Bloomerang
DECEMBER 1, 2021
Does your mission statement impact your fundraising efforts? This should come as no surprise: Research I recently conducted suggests that it does. Even without this research, you’ve likely intuited that an effective mission statement draws supporters and donors in and gets them excited about helping you achieve that mission. . I recently presented two academic research papers as part of my graduate studies.
Nonprofit Marketing Guide
DECEMBER 2, 2021
Every year in January we release the Annual Nonprofit Communications Trends Report, and it’s always filled with great data and insights on what’s REALLY going on in our field. All of that starts with YOU completing the Annual Trends Survey. Can you do it now ? It will take about 12 minutes. This year, we are asking some of our usual questions about team size and communications frequency, but we’ve also added several new topics that address questions like.
Candid
DECEMBER 23, 2021
In a difficult year, in which the world struggled to break free from the grip of Covid-19, only to be set back by a new variant, the news of Franklin Thomas’ death came like a sock to the gut. Many will remember Franklin Thomas as the president of Ford Foundation, fewer will realize that he was the first Black foundation president in America, but I knew him as my boss and mentor.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Nonprofit Tech for Good
DECEMBER 8, 2021
Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. To purchase the recording, please email your request to Heather Mansfield.
NonProfit PRO
DECEMBER 14, 2021
Board recruitment is important as you must find leaders who have the right perspectives that align with your organizational strategies, goals and needs. It is not about recruiting one person. It is about building a diverse group over time that can take your organization to the next level.
The Charity CFO
DECEMBER 30, 2021
Contrary to what many people envision, a nonprofit audit doesn’t usually start with a letter from the IRS. Instead, an independent nonprofit audit is something you choose to build trust in your nonprofit organization. In fact, the IRS doesn’t require nonprofits to be audited, but other federal and state agencies do in some circumstances. Plus, many grantmakers, foundations, lenders, and donors will require an independent audit before giving money to your nonprofit organization. .
Bloomerang
DECEMBER 8, 2021
In order to hit your end-of-year fundraising goals, you need to get your asks in front of people when they’re feeling especially generous. And because nonprofits like yours see a significant increase in the number of donations during the last month of the year, that means sending more emails than you normally do. . Further, depending on your organization’s size and constituency and what your supporters may have told you about their communication preferences, you should consider sending more emai
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Nonprofit Marketing Guide
DECEMBER 13, 2021
I was a big proponent on mental health days even before the past two years happened. And now that we know from October’s “Stress in America” survey that work is a very/somewhat significant source of stress for 66% of those surveyed, it’s time to revisit this idea. First off, mental health days are not for you to avoid your boss after you made a mistake or just don’t feel like listening to your co-workers.
Mission Minded
DECEMBER 14, 2021
Take away these five nonprofit insights from our team to yours to help you plan for a successful 2022. The post Learning from 2021 for a Successful 2022 appeared first on Mission Minded.
Nonprofit Tech for Good
DECEMBER 13, 2021
You’ve been put in charge of leading the revamp of your organization’s website. A website build or redesign has technical but also design and execution aspects. You’ll need to understand both elements and how they work together, for a successful end product. Additionally, you might face the prospect of rallying stakeholders and staff towards a common vision, goal, and outcome.
NonProfit PRO
DECEMBER 22, 2021
Leaders are supposed to be courageous, bold and willing to take risks. But what happens when the risk is in an area where you feel vulnerable? Despite our best efforts to stay current with technology, many leaders still feel suspicious. Here are some reasons why being afraid of technology is not leadership.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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