Selfish Giving
AUGUST 16, 2012
This is a guest post from Erin Palmer. Erin is a writer and editor for the University Alliance. She writes about nonprofit and public sector topics relevant to Villanova University’s Master of Public Administration degree. The areas covered in the MPA curriculum help improve nonprofit management. Teenagers can be pretty apathetic. Adults may blame it on the technology that.
Nonprofit Marketing Guide
AUGUST 21, 2012
In yesterday’s post, I told you that I suspect that the reason online givers seem to be one-hit-wonders has less to do with online givers being fickle and more with nonprofits not yet figuring out how to do online donor retention well. I promised to share what happened when I gave online gifts to 20 national nonprofits at the end of 2011. Did I get the kind of online communications that would lead to another online gift?
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Nonprofit Tech for Good
AUGUST 5, 2012
For the mobile social media manager, Instagram is a must-download photo-sharing smartphone app – and with more than 80 million users who to date have shared over four billion photos – its quickly becoming a community that early adopter nonprofits have added to their regular list of must-do’s. The social networking component of Instagram is smartphone-based and most of the interactions you have will occur in the palm of your hand as you share your nonprofit’s story on the
Nonprofit Marketing Blog
AUGUST 21, 2012
The Chronicle of Philanthropy yesterday published loads of data on giving patterns among American donors. You can search for your specific community giving here. The research is based on tax returns from people claiming charitable deductions. Among the most interesting findings: 1. The rich aren’t richly generous. Says the Chronicle, “Middle-class Americans give a far bigger share of their discretionary income to charities than the rich.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Fundraising Coach
AUGUST 24, 2012
Today’s news is reporting Lance Armstrong’s decision to not fight the doping charges. Many are saying he’s basically admitting he’s guilty. Herein lies one of the biggest challenges for nonprofits that are branded around a personality. Nonprofits with personality are wonderful to work with and find it easier to gain supporters.
Fundraiser Ideas
AUGUST 1, 2012
Fundraising is critical to your organization. Without successful fundraising campaigns, programs, activities, and equipment are oftentimes cut from the budget. However, not all fundraising ideas work for all groups. Following are 9 great fundraising ideas for when everything else hasn’t worked. Fundraising Letter – Sometimes all you have to do is ask.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
AUGUST 13, 2012
You’ve probably been cautioned to avoid using social media as a fundraising tool and to focus instead on donor “engagement” – which will someday lead to fundraising opportunities. But when? What about all of those nonprofits using social media to raise money right now? Can you create a social media strategy that does both? I think you can, and that’s what I’ll be talking about when I present a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference
Nonprofit Tech for Good
AUGUST 27, 2012
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years. That said, to be alerted of new resources and tools available for nonprofits, please subscribe to the Nonprofit Tech 2.0 e-Newsletter.
Nonprofit Marketing Blog
AUGUST 30, 2012
A blog reader sent me the following letter this week. I agreed to protect the source, so I’m not sharing names. Development directors: look how important your job is - and how critical execution proves to be! Talk about penny wise, pound foolish… Katya, You often stress the importance of timely thank you’s, and as a donor, I can say that I really do notice how quickly I get an acknowledgement for a donation.
The Agitator
AUGUST 22, 2012
In the Chronicle of Philanthropy Holly Hall just covered a new study finding that older women (Boomer and older) are more generous than older men, other key factors held constant (similar incomes, number of children, education level). The study, Women Give 2012 , was done at the Women’s Philanthropy Institute at Indiana University’s Center on Philanthropy.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Get Fully Funded
AUGUST 23, 2012
You know that saying “If it ain’t broke, don’t fix it”? Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter. I’ve heard from many donors that they don’t even look at newsletters anymore, even if it comes from their favorite nonprofit.
Selfish Giving
AUGUST 15, 2012
Purchase-triggered donations is a long name for a simple cause marketing promotion. When shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause. A recent example I came across is this promotion from the makers of 5-Hour Energy. Living Essentials, the marketer of.
Nonprofit Marketing Guide
AUGUST 16, 2012
Last week, I asked for your thoughts on how your newsletter has changed , including how your organization’s use of social media has affected your newsletter, whether print or online. Of the 299 people who had answered this particular question when I pulled the data yesterday, a third said that social media had little to no effect , because. the organization wasn’t using social media much or at all, the audiences for the newsletter and for social media were very different, or. the org
Nonprofit Tech for Good
AUGUST 31, 2012
Each Friday through the end of 2012 I am going to donate $10 to one of my Favorite Nonprofits in the hopes of inspiring others to donate more often. If you are a nonprofit, please help me get the word out about #FundraisingFriday to your supporters. Hopefully you’ll be able to convert a few fans, followers, and friends into donors. If you donate $10 to your favorite nonprofit, please post the name and website of the nonprofit below.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Marketing Blog
AUGUST 6, 2012
1. KNOW YOUR DONOR: Capture information on how your donors gave and what appeal they are supporting. Did they give in response to a special appeal or at an event? Were they asked to donate by one of your donor champions who was running a race to raise money for your cause? You need these details to properly thank and cultivate them. 2. ALWAYS THANK YOUR DONORS: Always.
The Agitator
AUGUST 29, 2012
Hopefully the 47% of Agitator readers who were ‘on the job’ in the 20th Century do! Karin Kirchoff of MINDset Direct discussed telemarketing — “the ugly, redheaded stepchild of fundraising and acquisition” as she put it — in a recent FundRaising Success webinar. Here’s a report on what she had to say about how to use this ’70s and ’80s channel today.
Get Fully Funded
AUGUST 23, 2012
You know that saying “If it ain’t broke, don’t fix it”? Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter. I’ve heard from many donors that they don’t even look at newsletters anymore, even if it comes from their favorite nonprofit.
Selfish Giving
AUGUST 29, 2012
A lot of people ask me how they can get into companies such as Target, Starbucks and Walmart. I tell them don’t bother and instead focus on companies such as iParty, Ocean State Job Lots and Finagle a Bagel. If they live outside New England they have no clue what I’m talking about because these businesses don’t operate in their area.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Guide
AUGUST 15, 2012
I taught “So What and Who Cares, Part I: How to Make Your Messaging More Meaningful and Memorable” today for our All-Access Pass Holders. In Part II next week, I’ll apply what we discussed to home pages and Facebook pages of several Pass Holders. ( Want to join us? Today’s recording will be available tomorrow afternoon, and Part II takes place on August 23.).
Nonprofit Tech for Good
AUGUST 7, 2012
Back in 2009 I wrote up 10 tips for managing social media burnout and taking my own advice, I am going offline for three weeks. On vacation… in remote areas in a distant land… viewing wildlife (hopefully)… and 100% offline. No smartphone. No tablet. No work. Just a camera, a couple of good books, and a journal, a pen, and a glue stick.
Fundraiser Ideas
AUGUST 15, 2012
Cheerleading squads rely on fundraising for a variety of items including new uniforms and travel costs for competitions. Fundraising can make or break a season, so every cheerleading organization can benefit from successful fundraising. Following are the top ten cheerleading fundraising ideas. Spirit calendar. One of the most profitable cheerleading fundraising ideas is to put together a spirit calendar with a picture of the squad for each month of the year.
The Agitator
AUGUST 5, 2012
In case you were running short of ideas on how to use your cell phone, here are some ideas from the rest of the cell phone population, courtesy of Pew Research. In a store : 38% of cell owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making. 24% of cell owners used their phone to look up reviews of a product online while they were in a store. 25% of adult cell owners used their phones to look up the price of a product online w
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Blog
AUGUST 9, 2012
As you know, I believe giving is best approached through social rather than market norms. What do I mean by that? Social norms are governed by values of community selflessness and altruism. When we are primed to give based on social norms, we donate because we want to make a difference and help others. Market norms are governed by calculated self-interest.
Selfish Giving
AUGUST 20, 2012
Pete Wright, the producer of CauseTalk Radio, moonlights as an instructor for Marylhurst University and asked Megan Strand and me to join him for a class on – what else – cause marketing. Here’s Pete’s description of the class.
Nonprofit Marketing Guide
AUGUST 23, 2012
Every nonprofit communicator wants an answer to this question! My generic advice — knowing nothing about your organization — is monthly bare minimum and really more like twice a month. You should step it up beyond that to more like weekly if. you need people to do lots of things (you have lots of calls to action, like events or volunteer opportunities). people count on you for frequent updates or timely information in a fast-moving field (this applies to advocacy orgs in particular).
Fundraising Coach
AUGUST 14, 2012
While I miss my old school Franklin Planner, I love the convenience of my Google Calendar. Over the years, I’ve developed some unconventional uses for my calendar. Here are 6 of them. Non-family birthdays: I’ll start with the most banal first: birthdays. Whenever I learn of a birthday of a friend, client, or most anyone, I put it in my calendar.
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Care2
AUGUST 3, 2012
As political campaigns and nonprofits gear up for the election cycle, I thought I would share this infographic that attempts to map the politics of social media properties like Facebook and websites like Wikipedia. The data was determined through the analysis of thousands of people on Facebook and their “Likes”, political preferences, and polling data.
The Agitator
AUGUST 2, 2012
You bet it is! I recently received this email from Charity: Water. This organization just keeps impressing me over and over. Click below to watch the video. Rachel’s Gift. One Year Later. Call me a marshmallow, but it got me crying. See how long you last. Tom.
Nonprofit Marketing Blog
AUGUST 31, 2012
Most giving is still offline, much less on smartphones. But that doesn’t mean you can afford to ignore mobile any more than you can ignore the Internet. A huge number of people will read your emails and visit your site from their smartphones. Are you ready? No? Check out this free webinar I co-hosted. (If you have trouble viewing the below infographic, you can see the original here.).
Selfish Giving
AUGUST 2, 2012
Today Megan and I chat with Christina Bennett of beauty brand Elizabeth Arden about their new cause marketing campaign on Pinterest, #PinItToGiveIt, in partnership with nonprofit Look Good Feel Better. Christina shares how the campaign plans to reach their donation goal of 10,000 eyeliners (valued at $16-$18 each) to Look Good Feel Better by early.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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