Nonprofit Marketing Guide
JANUARY 19, 2021
In the survey for the upcoming 2021 Nonprofit Communications Trends Report, we asked three questions about the impact of the pandemic on your communications work. A majority of nonprofits said they did more communications planning (63%) and that the level of internal collaboration on the communications workload went up (57%) as a result of the pandemic.
Ann Green
JANUARY 13, 2021
Unfortunately, we’re looking at another tough year for fundraising. I’ve heard some people predict donations will decrease, while others say they’ll increase. In this era of uncertainty, who knows? That doesn’t mean you should stop fundraising. Not at all. You just need to do it better. You may think the most important component of fundraising is raising money.
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Selfish Giving
JANUARY 27, 2021
Two things this week. 1. Join me and David Giagrando (pictured above??) TODAY at 2pm EST for our Cause Docs clinic with Dan Cohen of Cause Partners. He'll be answering your questions on how to land lucrative corporate partnerships. Dan will be sharing his prescriptions on getting more meetings, asking powerful questions that advance conversations, overcoming objections and more!
Nonprofit Marketing Insights by GlobalOwls
JANUARY 6, 2021
10 Powerful Twitter Marketing Tips [That Work like Magic]. All organizations can benefit from having a solid Twitter Marketing strategy (B2B, B2C, NGOs, etc.). Check out the following tips and improve your Twitter Marketing. Twitter is a powerful marketing platform that needs your attention. Whether you want to increase revenue or generate high brand engagement, Twitter will help you grow your business.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Tech for Good
JANUARY 1, 2021
Cause awareness and giving days can be very powerful themes upon which to launch online fundraising and social media awareness campaigns. In addition to the days listed below, see also public holidays by country , Days of the Year , and Wikipedia’s List of Commemorative Months. January. 17: World Religion Day — #WorldReligionDay. 18: Martin Luther King, Jr.
The Volunteer Hub
JANUARY 27, 2021
Finding new ways to engage volunteers is crucial for nonprofits in 2021. Here are 3 ways nonprofits can increase volunteer engagement with gamification. For those who don’t know, gamification is the application of game principles and rewards into non-game contexts. Incorporating gamification within a volunteer program can help an organization retain and engage valuable supporters.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
JANUARY 27, 2021
A bit of good news from the fundraising world – monthly giving is on the rise! If your organization doesn’t have a monthly/recurring giving program or it’s fairly small, now is a great time to start or grow your monthly giving. In this post, I’ll tell you why monthly giving makes sense (or cents) on so many levels, how to start or grow your program, and how to nurture it going forward.
The Fundraising Authority
JANUARY 2, 2021
Like great sales organizations, great development operations need a constant stream of prospects… individuals, companies, and foundations that are, or are likely to be, interested enough in your mission to donate funds to your non-profit. Creating and growing a prospect list is one of the key responsibilities of your fundraising team. Here are eight ways to keep that list growing and working for your school, church, or charity: 1.
Nonprofit Marketing Insights by GlobalOwls
JANUARY 1, 2021
Building a Strong Nonprofit Brand [Step-by-step Guide + Free Resources]. Having a strong brand is not just a great idea for commercial organizations. Nonprofits, NGOs, Social Enterprise also need to create and manage a strong brand. In this article, we’ll help you get started share a couple of advanced strategies and (free) resources and courses to become better each and every month.
Nonprofit Tech for Good
JANUARY 3, 2021
By A. Elliot Olson , Lead Web Strategist at Studio Anansi — website designs and digital strategies to empower mission-driven organizations and drive real results. Your website is your nonprofit’s digital home. It represents you online 24/7, bringing your work to life and motivating supporters. Nonprofit websites must be engaging, effective, and purposeful. 54% of donors worldwide prefer to give online, and up to 20% of donors are most inspired to give by a nonprofit’s website.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Mission Minded
JANUARY 6, 2021
The best branding practices sometimes come down to the common-sense good habits you already know but haven’t yet committed to. The post 6 Ways to Communicate Better in 2021 appeared first on Mission Minded.
Nonprofit Marketing Guide
JANUARY 27, 2021
Last week, we shared that we found in the 2021 Nonprofit Communications Trends Report that a majority of nonprofits said they did more communications planning (63%) and that the level of internal collaboration on the communications workload went up (57%) as a result of the pandemic. We also asked about the problems that the pandemic exacerbated or made worse for nonprofit communicators, as well as the opportunities or silver linings that arose.
Ann Green
JANUARY 6, 2021
I hope everyone had a safe holiday. I’m sure you’re relieved 2020 is over, although uncertainty will stay with us for a while. No doubt this past year brought a lot of challenges to your nonprofit. Even so, many organizations were able, for lack of a better word, to pivot and make changes to the way they ran their programs. Donations to nonprofits increased in the first half of the year.
Blue Avocado
JANUARY 14, 2021
If your diverse workforce does not understand or care for one another, you do not have inclusion. Diversity, equity, and inclusion (DE&I) in the workforce are a practice. You can have a very diverse workforce, but if your workforce does not understand or care for one another, you do not have inclusion. In that case, […]. The post How to Build a Compassionate Workplace appeared first on Blue Avocado.
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Beth Kanter
JANUARY 21, 2021
Today is January 21st, the 21st day of 2021. I don’t know about you, but I feel some optimism that we will make through COVID. However, it will take some time to vaccinate all who need to be vaccinated to keep us safe. And, that means work for home is going to be the norm for most of 2021. One of the downsides about virtual work from home is that you are sitting most of the day.
Nonprofit Tech for Good
JANUARY 25, 2021
Date: Tuesday, March 9, 2021. Time: 1pm EST / 10am PST. Presented by: DonorPerfect and Amy Eisenstein, ACFRE. Cost: Free. As nonprofits continue to adapt to the new normal, many fundraisers struggle with the goal of engaging major donors. Join major giving expert and ACFRE, Amy Eisenstein, as she delves into the trending topics your organization needs to tune into this year including: Discovering major donors within your donor community.
Get Fully Funded
JANUARY 26, 2021
Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. They speak to supporters with authenticity and display your story in a way that easily grabs the viewer’s heart. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. Yet many nonprofit leaders are intimidated by videos and more comfortable with traditional stories and photos to tell your organization’s stories.
Nonprofit Marketing Guide
JANUARY 4, 2021
Our top blog posts of 2020 were dominated by the pandemic, but let’s find out what you would like us to focus on in 2021. Of course we will continue to stay on top of emerging trends and best practices and report those to you, but what are you particularly interested in reading more about? More strategy? More self-care? Tactics? Social media? Email?
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Ann Green
JANUARY 20, 2021
How important is online community-building for your nonprofit members? Read our guide to learn how online engagements can strengthen your membership base. By Jake Fabbri. Creating a membership program for your nonprofit is a smart way to increase fundraising and donor stewardship. In exchange for charitable gifts in the form of membership dues, nonprofits grant their members privileges or perks, host engaging events for them, and offer additional opportunities to drive their mission.
Mission Minded
JANUARY 21, 2021
Effective brand storytelling doesn’t just stem from the accidental use of visually-appealing elements. The post Visual Identity: It’s How You Look appeared first on Mission Minded.
Nonprofit Marketing Insights by GlobalOwls
JANUARY 4, 2021
Best LinkedIn Groups every Entrepreneur should Join. Are you an Entrepreneur and looking to build relationships, learn and share your knowledge? LinkedIn is the place for you. Be sure to check out our list of Best LinkedIn Groups every Entrepreneur should Join below. LinkedIn groups are often overlooked, but you can be part of a highly valuable community, within the already valuable networking platform.
Nonprofit Tech for Good
JANUARY 24, 2021
By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. After the challenges thrown at us throughout 2020, no one’s quite sure what 2021 will bring. But there are two things that are certain: social distancing will continue to be a reality and your donors will continue to believe in your mission.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Fundraising Coach
JANUARY 26, 2021
There are a number of misconceptions about what being a successful nonprofit leader and fundraiser looks like. One of the most common is that the leader needs to be 100% confident. Completely sure about themselves at all times. If they aren't sure, how can they ask donors to give? Looking in all the wrong places. Since no one starts a nonprofit because they want to ask for money, fundraising feels like an annoyance.
Nonprofit Marketing Guide
JANUARY 28, 2021
It’s here! Today we are excited to release the 2021 Nonprofit Communications Trends Report! Inside: The impact of the coronavirus pandemic on nonprofit communicators New data on how often nonprofits are updating their various communications channels How email and Instagram have become much more important to nonprofits Progress on CALM not BUSY activities that improve effectiveness, like using an editorial calendar How team size affects communications frequency Updated data on nonprofit com
NonProfit Hub
JANUARY 21, 2021
I have an obsession. I love defining what makes a fundraiser successful, bottling it, and using it to empower nonprofit professionals and volunteers. I’m obsessed with helping them become more productive in securing gifts to advance the charities and good causes they’re so passionate about. I enjoyed being a higher education fundraiser for about 25 years.
Twenty Hats
JANUARY 12, 2021
A first-hand account from a CVA who succeeded in sustaining the connection to volunteers sidelined by the pandemic. Covid-19 has been a game changer for all of us: it challenged my program at the Smithsonian in ways large and small. Smithsonian Associates (SA) , which annually presents 700+ classes and other educational and entertaining programs, made a hard fast pivot in June 2020, when it began to present all of its lectures and art courses as livestreamed programs on Zoom.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Mission Minded
JANUARY 13, 2021
The school that does the best job speaking the language of BENEFITS rather than FEATURES will rule the day this admissions cycle. The post 3 Ways Your School Can Stand Out During this Virtual Admission Cycle appeared first on Mission Minded.
Nonprofit Tech for Good
JANUARY 19, 2021
By Matthew Burnell , F ounder of ClickBid , a mobile bidding provider for online auctions, virtual galas, and in-person events. Fundraising has not stopped during these uncertain times. Since March, we have seen organizations take their annual fundraisers online and go virtual. At ClickBid we have been fortunate to assist and be a part of these transitions.
The Fundraising Authority
JANUARY 15, 2021
Thank you letters have long been seen by many fundraisers as “gottados” – one of those things you just “gotta do” to get to the real work of fundraising, like writing newsletters and having lunches with major donors at great restaurants downtown. Many development pros are starting to wake up the fact that thank you letters can be so much more than one-off “gottados.
Nonprofit Marketing Guide
JANUARY 6, 2021
Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: [FINAL DAYS] Save $200 Off Our All-Access Training Pass NOW. Access our webinars, workshops, exclusive online courses and downloads, and our Private Facebook Group for 365 days for only $599. That’s a savings of $200 off the regular price. Sale ends THIS FRIDAY, January 8, 2021.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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