Nonprofit Marketing Guide
JULY 2, 2013
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Selfish Giving
JULY 31, 2013
'This is a guest post from Jenifer Snyder , Executive Director of the mGive Foundation. Reading through the results of the study I couldn’t help but think that donors seem more in love with texting than nonprofits are. Is texting and nonprofits a story of unrequited love? Should nonprofits put more of an emphasis on text messaging and donations?
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Nonprofit Tech for Good
JULY 28, 2013
'The number of low-cost or free online resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices and as mobile media continues to grow, prepare to be mind-boggled by all the new technology options that will be available to your nonprofit in coming years. That said, to be alerted of new low-cost or free resources and tools available for nonprofits, please subscribe to the Nonprofit Tech for Good 2.0 e-Newsletter [see right col
Fundraising Coach
JULY 18, 2013
'Amazon is promoting my newest book Nonprofit Social Media: A beginner’s guide to building donor relationships from your desk. On Thursday, July 18, Amazon is giving the Kindle version away for free. Just go to [link] to see if they’ve set it up for free. This book is not written for techies or geeks. This is written for normal people working in and around nonprofits.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
The Agitator
JULY 23, 2013
'Like it or not, far too many folks judge a charity by its cost of fundraising and ‘overhead’ From regulators to the media, from charity watchdogs to far too many nonprofit boards — and even some fundraisers themselves — the false metric of ‘cost of fundraising’ has created a big mess of misunderstanding. Fortunately, the industry is waking up and finally seems motivated to deal with the issue.
Nonprofit Marketing Blog
JULY 8, 2013
'by Kate Olsen, VP of Strategic Projects at Network for Good @Kate4Good. The following post is a summary of Adam Grant ’s presentation on his book Give and Take: A Revolutionary Approach to Success at the Conference on Volunteering and Service. In Give and Take , Adam Grant’s premise is that there is more to the secret of success than hard work, talent and luck – especially as the world continues to become more hyper-connected.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Selfish Giving
JULY 11, 2013
'On Tuesday I wrote a post for Razoo.com on summer reading for fundraisers. But then I remembered that reading was just one of the things fundraisers – and cause marketers – should be doing this summer. Here are five more ideas for the dog days of summer. Watch the Keynote Presentations from the CMF Conference. What a deal! Give Dave and Megan three minutes of your time by answering a brief survey then you can watch all the keynote presentations at this year’s Cause Marketing F
Nonprofit Tech for Good
JULY 23, 2013
'With more than 225,000 registered users worldwide, LinkedIn pages have the potential to be very powerful for nonprofits. The vast majority of nonprofit staff, board members, volunteers, and funders use the site on a regular basis to network and make connections. Thus far most nonprofits have concentrated on using LinkedIn groups to build their brand inside the LinkedIn community, but as any regular LinkedIn group member knows, groups can become easily overrun by spammers and overzealous markete
Fundraising Coach
JULY 16, 2013
'One of the most common questions my coaching clients ask me is how to set up a solicitation appointment. The very thought of picking up the phone freezes them with fear. Their minds are flooded with worrying questions like: What will they say? How will the prospect respond? What if they mess up? Setting up a major gift solicitation appointment. Here are the tips I coach my clients through.
The Agitator
JULY 10, 2013
'If you truly believe that fundraising is mostly art’, not ‘science’, then stop reading. Chances are you’re going to neither understand nor care which metrics matter in fundraising. It’s fashionable these days for many nonprofit fundraisers and their consultants to claim they’re ‘data-driven. Problem is, most focus on the ‘data’ part of the slogan, but few understand the requirements of the second word — ‘ driven’ In a fascinating new book, Lean Analytic
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Mission Minded
JULY 16, 2013
'At Mission Minded, we love words—we really do. Concise and powerful language is an absolute must for your organization’s brand. We encourage our clients to use data and statistical language sparingly, if at all. Facts and figures can be hard to appreciate, and we can’t assume that potential donors have the time or attention span [.].
Nonprofit Marketing Guide
JULY 5, 2013
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Selfish Giving
JULY 3, 2013
'I’ve been on the hunt for Fourth of July cause marketing. I wrote about one last week from Budweiser that involved augmented reality that is pretty cool. You can read about it in my monthly post on the For Momentum blog. I found another one today. For a second year, Napa Auto Parts is re-launching its Get Back and Give Back Campaign to support the Intrepid Fallen Heroes Fund.
Nonprofit Marketing Blog
JULY 23, 2013
'John Haydon, our favorite Facebook guru, has created a useful video tutorial on how to use the new Facebook Insights reports to understand how your nonprofit’s Facebook outreach is faring. If you’re not regularly tracking your results on Facebook, you’re missing out on a real opportunity to better understand your social media audience and optimize how you interact with your supporters.
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Fundraising Coach
JULY 30, 2013
'Even if you’re working through the steps of the Ask Without Fear! system , asking for a major gift can be challenging. Here are 5 things you definitely want to avoid on your next major gift solicitation visit! 5 Things Not to Do When Asking for a Major Gift. Be late. Seriously, you’ve already scheduled your major gift appointment. There’s no excuse for being late.
The Agitator
JULY 11, 2013
'Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter. By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?
Getting Attention
JULY 11, 2013
'Guest blogger, Katy Teson is a young eco professional working in nonprofit marketing, media and outreach. Her experiences at regional and national organizations are the inspiration for her blog , where she writes about the “Swiss Army Knife” approach to nonprofit life. . If lack of salary information is the #1 frustration when it comes to nonprofit job descriptions, industry jargon must be #2.
Nonprofit Marketing Guide
JULY 10, 2013
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Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Selfish Giving
JULY 25, 2013
'Today on Cause Talk Radio , Megan flies co-hostless (Oh, no!) and chats with Eric Friedman , author of the forthcoming book, Reinventing Philanthropy. In the book, Friedman challenges traditional donor-driven philanthropy and contends that decisions made emotionally may not be the most effective use of personal or corporate contributions to charities.
Nonprofit Marketing Blog
JULY 18, 2013
'The folks at Bloomerang have published a sharp new infographic that serves as a quick guide to better fundraising appeals. This handy reference, created by fundraising expert Tom Ahern, works for both email appeals and direct mail. Here are four smart tips that will improve any fundraising letter: 1. Define your audience. A letter to a prospective donor should be much different than one you’re sending to an existing donor.
Fundraising Coach
JULY 12, 2013
'Today it’s my privilege to introduce you to Andy Crestodina. Andy is the Strategic Director of Orbit Media, a web design company in Chicago. The author of the incredibly helpful SEO book Content Chemistry , he’s amazing when it comes to helping your website receive exactly the type of traffic you want. I’ve invited him to share about a tool I’d never heard of before: Google Trends.
The Agitator
JULY 22, 2013
'How many lists have you seen giving rules you should follow to retain a donor? I hope you collect them all, because retaining a donor is the most important task in fundraising. Even more important than acquiring the donor in the first place (I hope a few readers go head-to-head with me on that proposition). So I was pleased to read Willis Turner’s list with a twist — 30 Ways to Lose Your Donor — in Fundraising Success.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Nonprofit Tech for Good
JULY 13, 2013
'A well-promoted mobile alert campaign is hard to find in the nonprofit sector. If a nonprofit is going to invest in mobile alerts, then mobile opt-ins and short code and keyword pitches should be integrated into multiple communication channels such as print, web, email, and social and mobile media. Yet strangely, it rarely happens. Mobile alerts and text-to-give campaigns seem to be managed, implemented, and promoted completely in isolation from an organization’s primary communications an
Nonprofit Marketing Guide
JULY 3, 2013
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Selfish Giving
JULY 18, 2013
'On this episode of Cause Talk Radio , Megan and I talk to James Windon , Head of Revenue for Causes. We learn a bit about the history of Causes.com (you may remember them as Facebook Causes ) and how they effectively use technology to execute campaigns for social change. On the business front, Causes helps brands engage with individuals to take action online.
Nonprofit Marketing Blog
JULY 15, 2013
'by Kate Olsen, VP of Strategic Projects at Network for Good @Kate4Good. Fellow cause marketers, wouldn’t you like a dollar for every time someone told you to ‘make it go viral?’ The beauty and frustration of virality is that you never know what will catch on. Context, creativity and conversation all have to align to get tens, hundreds or thousands of people to talk about your idea at the same time.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Fundraising Coach
JULY 1, 2013
'Happy New (Fiscal) Year! July 1st is the start of the new fiscal year for 100′s of 1,000′s of nonprofits. You’ve just closed the books but now you have an even higher bar to reach. Here’s a quick video with a sincere message to all who fundraise: thank you. Don’t see the video here? It’s up on YouTube at [link]. When does your fiscal year end?
The Agitator
JULY 2, 2013
'Hopefully The Agitator has stirred the pot constructively with some of our recent rants ( here and here ) about fundraising atrocities, as they are found in the US. Adam Clayton at the UK’s Clayton Burnett takes the conversation further, with these remarks. While UK-centric here and there, it seems to me he’s right on target. Fundraising needs to infuse your organization, and not be perceived as some kind of necessary evil.
Getting Attention
JULY 17, 2013
'My Great Aunt Frances turned 107 last week and she’s as warm, loving and sharp as ever. She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. Years ago, when I rushed to Manhattan after college graduation, I found myself living just a few blocks from Aunt Frances.
Nonprofit Marketing Guide
JULY 1, 2013
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Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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