Nonprofit Marketing Guide
JULY 2, 2013
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Selfish Giving
JULY 31, 2013
'This is a guest post from Jenifer Snyder , Executive Director of the mGive Foundation. Reading through the results of the study I couldn’t help but think that donors seem more in love with texting than nonprofits are. Is texting and nonprofits a story of unrequited love? Should nonprofits put more of an emphasis on text messaging and donations?
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Nonprofit Tech for Good
JULY 28, 2013
'The number of low-cost or free online resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices and as mobile media continues to grow, prepare to be mind-boggled by all the new technology options that will be available to your nonprofit in coming years. That said, to be alerted of new low-cost or free resources and tools available for nonprofits, please subscribe to the Nonprofit Tech for Good 2.0 e-Newsletter [see right col
Fundraising Coach
JULY 18, 2013
'Amazon is promoting my newest book Nonprofit Social Media: A beginner’s guide to building donor relationships from your desk. On Thursday, July 18, Amazon is giving the Kindle version away for free. Just go to [link] to see if they’ve set it up for free. This book is not written for techies or geeks. This is written for normal people working in and around nonprofits.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
JULY 23, 2013
'Like it or not, far too many folks judge a charity by its cost of fundraising and ‘overhead’ From regulators to the media, from charity watchdogs to far too many nonprofit boards — and even some fundraisers themselves — the false metric of ‘cost of fundraising’ has created a big mess of misunderstanding. Fortunately, the industry is waking up and finally seems motivated to deal with the issue.
Nonprofit Marketing Blog
JULY 8, 2013
'by Kate Olsen, VP of Strategic Projects at Network for Good @Kate4Good. The following post is a summary of Adam Grant ’s presentation on his book Give and Take: A Revolutionary Approach to Success at the Conference on Volunteering and Service. In Give and Take , Adam Grant’s premise is that there is more to the secret of success than hard work, talent and luck – especially as the world continues to become more hyper-connected.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Selfish Giving
JULY 11, 2013
'On Tuesday I wrote a post for Razoo.com on summer reading for fundraisers. But then I remembered that reading was just one of the things fundraisers – and cause marketers – should be doing this summer. Here are five more ideas for the dog days of summer. Watch the Keynote Presentations from the CMF Conference. What a deal! Give Dave and Megan three minutes of your time by answering a brief survey then you can watch all the keynote presentations at this year’s Cause Marketing F
Nonprofit Tech for Good
JULY 14, 2013
'Some nonprofits have thousands, tens of thousands, even hundreds of thousands of LinkedIn Company Page followers, and yet have not customized their page or posted a single update. LinkedIn Pages launched in 2010 and since then the company has slowly rolled out upgrades and new features. So slow in fact that LinkedIn Pages have fallen under the radar of most nonprofits, but in recent months interest and engagement on LinkedIn Pages has been steadily growing and some nonprofits are beginning to t
Fundraising Coach
JULY 16, 2013
'One of the most common questions my coaching clients ask me is how to set up a solicitation appointment. The very thought of picking up the phone freezes them with fear. Their minds are flooded with worrying questions like: What will they say? How will the prospect respond? What if they mess up? Setting up a major gift solicitation appointment. Here are the tips I coach my clients through.
The Agitator
JULY 10, 2013
'If you truly believe that fundraising is mostly art’, not ‘science’, then stop reading. Chances are you’re going to neither understand nor care which metrics matter in fundraising. It’s fashionable these days for many nonprofit fundraisers and their consultants to claim they’re ‘data-driven. Problem is, most focus on the ‘data’ part of the slogan, but few understand the requirements of the second word — ‘ driven’ In a fascinating new book, Lean Analytic
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Mission Minded
JULY 16, 2013
'At Mission Minded, we love words—we really do. Concise and powerful language is an absolute must for your organization’s brand. We encourage our clients to use data and statistical language sparingly, if at all. Facts and figures can be hard to appreciate, and we can’t assume that potential donors have the time or attention span [.].
Nonprofit Marketing Guide
JULY 5, 2013
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Selfish Giving
JULY 3, 2013
'I’ve been on the hunt for Fourth of July cause marketing. I wrote about one last week from Budweiser that involved augmented reality that is pretty cool. You can read about it in my monthly post on the For Momentum blog. I found another one today. For a second year, Napa Auto Parts is re-launching its Get Back and Give Back Campaign to support the Intrepid Fallen Heroes Fund.
Nonprofit Tech for Good
JULY 23, 2013
'With more than 225,000 registered users worldwide, LinkedIn pages have the potential to be very powerful for nonprofits. The vast majority of nonprofit staff, board members, volunteers, and funders use the site on a regular basis to network and make connections. Thus far most nonprofits have concentrated on using LinkedIn groups to build their brand inside the LinkedIn community, but as any regular LinkedIn group member knows, groups can become easily overrun by spammers and overzealous markete
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Fundraising Coach
JULY 30, 2013
'Even if you’re working through the steps of the Ask Without Fear! system , asking for a major gift can be challenging. Here are 5 things you definitely want to avoid on your next major gift solicitation visit! 5 Things Not to Do When Asking for a Major Gift. Be late. Seriously, you’ve already scheduled your major gift appointment. There’s no excuse for being late.
The Agitator
JULY 11, 2013
'Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter. By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?
Nonprofit Marketing Blog
JULY 23, 2013
'John Haydon, our favorite Facebook guru, has created a useful video tutorial on how to use the new Facebook Insights reports to understand how your nonprofit’s Facebook outreach is faring. If you’re not regularly tracking your results on Facebook, you’re missing out on a real opportunity to better understand your social media audience and optimize how you interact with your supporters.
Nonprofit Marketing Guide
JULY 10, 2013
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Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Selfish Giving
JULY 25, 2013
'Today on Cause Talk Radio , Megan flies co-hostless (Oh, no!) and chats with Eric Friedman , author of the forthcoming book, Reinventing Philanthropy. In the book, Friedman challenges traditional donor-driven philanthropy and contends that decisions made emotionally may not be the most effective use of personal or corporate contributions to charities.
Nonprofit Tech for Good
JULY 13, 2013
'Launched in 2007, YouTube’s Nonprofit Program has gone through multiple changes over the last six years. Initially the program was only offered to qualified U.S. nonprofits and the benefits were limited to premium branding functionality and the ability to add a Google Checkout donate button to nonprofit YouTube channels. Today, however, the program has been expanded to Australia, Canada, Germany, India, Ireland, Italy, and the United Kingdom and it offers some very powerful free tools t
Fundraising Coach
JULY 1, 2013
'Happy New (Fiscal) Year! July 1st is the start of the new fiscal year for 100′s of 1,000′s of nonprofits. You’ve just closed the books but now you have an even higher bar to reach. Here’s a quick video with a sincere message to all who fundraise: thank you. Don’t see the video here? It’s up on YouTube at [link]. When does your fiscal year end?
The Agitator
JULY 22, 2013
'How many lists have you seen giving rules you should follow to retain a donor? I hope you collect them all, because retaining a donor is the most important task in fundraising. Even more important than acquiring the donor in the first place (I hope a few readers go head-to-head with me on that proposition). So I was pleased to read Willis Turner’s list with a twist — 30 Ways to Lose Your Donor — in Fundraising Success.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Blog
JULY 18, 2013
'The folks at Bloomerang have published a sharp new infographic that serves as a quick guide to better fundraising appeals. This handy reference, created by fundraising expert Tom Ahern, works for both email appeals and direct mail. Here are four smart tips that will improve any fundraising letter: 1. Define your audience. A letter to a prospective donor should be much different than one you’re sending to an existing donor.
Nonprofit Marketing Guide
JULY 3, 2013
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Selfish Giving
JULY 18, 2013
'On this episode of Cause Talk Radio , Megan and I talk to James Windon , Head of Revenue for Causes. We learn a bit about the history of Causes.com (you may remember them as Facebook Causes ) and how they effectively use technology to execute campaigns for social change. On the business front, Causes helps brands engage with individuals to take action online.
Nonprofit Tech for Good
JULY 7, 2013
'Launched in 2007, YouTube’s Nonprofit Program has gone through multiple changes over the last six years. Initially the program was only offered to qualified U.S. nonprofits and the benefits were limited to premium branding functionality and the ability to add a Google Checkout donate button to nonprofit YouTube channels. Today, however, the program has been expanded to Australia, Canada, Germany, India, Ireland, Italy, and the United Kingdom and it offers some very powerful free tools t
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Fundraising Coach
JULY 2, 2013
'It’s July 2. Thousands of you are trying to pick up the pieces from the end of your fiscal year. It’s time to let your hair down and enjoy a little rest. (Yes, I know that however well you did last year, on July 1, your goal was raised. You still need a break!). (Was June the end of your fiscal year? Let me know when yours ends by taking the 1-question survey at: [link].).
The Agitator
JULY 2, 2013
'Hopefully The Agitator has stirred the pot constructively with some of our recent rants ( here and here ) about fundraising atrocities, as they are found in the US. Adam Clayton at the UK’s Clayton Burnett takes the conversation further, with these remarks. While UK-centric here and there, it seems to me he’s right on target. Fundraising needs to infuse your organization, and not be perceived as some kind of necessary evil.
Getting Attention
JULY 11, 2013
'Guest blogger, Katy Teson is a young eco professional working in nonprofit marketing, media and outreach. Her experiences at regional and national organizations are the inspiration for her blog , where she writes about the “Swiss Army Knife” approach to nonprofit life. . If lack of salary information is the #1 frustration when it comes to nonprofit job descriptions, industry jargon must be #2.
Nonprofit Marketing Guide
JULY 1, 2013
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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