Nonprofit Marketing Guide
SEPTEMBER 10, 2019
Last week, we talked about the importance of your From Line in getting your emails opened. It’s a big one that deserved its own post ! Let’s look at five other important factors in your increasing your open rates. Good Subject Lines. Coupled with the From Line, your Subject Line is the other bit of text that readers use to decide if they will open your email or not.
Ann Green
SEPTEMBER 3, 2019
Wow, what happened to summer? How did it get to be September already? We’re about to enter the busiest time of the year, especially if you’re doing a year-end appeal. Hopefully, you’ve started planning your campaign. Now it’s time to think about writing your appeal. Your donors will receive a multitude of appeal letters this fall and many of them will be the same old generic, boring appeal.
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Selfish Giving
SEPTEMBER 4, 2019
Last week we talked about SEO for corporate partnerships. This week let's chat about social media. One of my favorite experts on the subject is Jay Baer of Convince & Convert. In his newsletter to weekly subscribers last month, he offered this advice: think small. The future of social media is not broadcasting but narrowcasting. Instead of communicating with 500 friends, we'll talk to seven with channels like Facebook’s Messenger, Instagram direct messages etc.
Nonprofit Tech for Good
SEPTEMBER 29, 2019
By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. You’ve got your branding and nonprofit messaging down, your outreach is humming along, and your website is looking good.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Fundraising Coach
SEPTEMBER 10, 2019
The holiday season inspires a certain sense of altruism. Around the world, it’s a season of giving thanks -- and often a time for paying this thankfulness forward, too. No day embodies this more than #GivingTuesday, held on the first Tuesday following Thanksgiving. Inspired by the good done unto them-- whether due to a particularly tasty holiday feast or maybe even a productive Black Friday-- donors are ready to contribute to positive change in their communities. .
Pam Moore
SEPTEMBER 26, 2019
Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Thought leadership is beneficial for both brands and humans. For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership. It can even help generate leads, speed up the sales cycle and increase sales.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Mission Minded
SEPTEMBER 20, 2019
We hear this question often: Should we be branding each of our individual programs, or creating one umbrella brand under. The post Should Each of Your Programs Have its Own Brand? appeared first on Mission Minded.
Selfish Giving
SEPTEMBER 25, 2019
About the same time last week I was speaking at the New Strategies Program at Georgetown University about audience-centric fundraising , Mark Hrywna at The Nonprofit Times was preparing to release an article that highlights just how much nonprofits need to focus on audience-building and raising more money from individuals. Here's the one sentence that blew me away ??.
Elevation
SEPTEMBER 10, 2019
Consider your nonprofit like a house. While your beneficiaries are enjoying the house from the inside, your sponsors and partners are helping renovate the house, your marketing/communications team are enhancing the exterior, and the rest of your team is making sure the house is functional and the beneficiaries are uplifted. This is a remarkable group effort, made possible through the combined support of all branches.
Fundraising Coach
SEPTEMBER 25, 2019
Did you read the " Outspoken Donor " article in a recent Chronicle of Philanthropy? I didn't like it very much. But some of the donor's experiences with fundraisers are chilling. For example, she says: "Development officers sometimes think that because you gave money to one particular cause, you’re expected to give to something else, too, and at that same exact amount.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Pam Moore
SEPTEMBER 23, 2019
Hiring the perfect keynote speaker, breakout speaker, emcee, or workshop trainer for your event or conference is not an easy task. Learning how to actually achieve a positive return on your investment for the speaker is even more difficult! You are preparing for your big event and really want to ensure it is a huge success. You have your list of potential speakers, emcee, panel leaders and more.
Nonprofit Marketing Guide
SEPTEMBER 26, 2019
One of our nonprofit clients just landed a great opportunity to appear live on a cable network to talk about her organization’s mission. She’s a wonderful speaker – and she knows her subject matter better than anyone. But it’s been a long time since she’s been put in front of a camera. I’m confident she’s going to do a great job. But because TV interviews aren’t opportunities that occur frequently for most people, we’ve been spending some time preparing her for her close up.
Mission Minded
SEPTEMBER 30, 2019
After months of developing your digital strategy, creating web-appropriate content, and designing and building a website that reinforces your brand, The post Your New Website Demands Attention appeared first on Mission Minded.
Selfish Giving
SEPTEMBER 18, 2019
I need to be brief this week as I'm busy teaching at the New Strategies Program at the McDonough School of Business at Georgetown University. The attendees are my guinea pigs as I'm testing a new presentation called Future Proof Your Nonprofit with Audience-Centric Fundraising. You might be thinking, "Whoa, Joe is talking about something else besides corporate partnerships.
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Nonprofit Tech for Good
SEPTEMBER 6, 2019
Join Nonprofit Tech for Good, Funraise , and the 2019 Global NGO Technology Report partners for a 24-hour Twitter Takeover on September 26! You can participate and follow the takeovers on Twitter at @NonprofitOrgs. Please review the schedule below and then join, discuss, share, and follow at #NGOtech19 : – Ask our experts about NGO technology trends to watch for in 2020. – Share your expertise and commentary about technology best practices and challenges happening in your country. &#
Elevation
SEPTEMBER 24, 2019
How did this month’s newsletter do compared to last month’s in terms of generating traffic - including potential donors - to your website? Do you know what percentage of your donations originated from that email campaign you sent last week?
Pam Moore
SEPTEMBER 19, 2019
Patience is one of those words that many business and marketing leaders struggle with. It's natural to want results and to want them right now at this very moment. As humans we tend to want what we want when we want it, right? However, as time pertains to both business and life it is always good to be patient. You know the saying… “good things come to those who wait.” But does it?
Nonprofit Marketing Guide
SEPTEMBER 19, 2019
This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they are considered “Engaged.” After 90 days, but before 12 months, they are considered “Unengaged Marketable.” After 12 months of no opens, clicks, or forms,
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Mission Minded
SEPTEMBER 4, 2019
At Mission Minded, our support of nonprofits lasts long after the work day is done. For several of us, that. The post You Can Be the Best Board Chair appeared first on Mission Minded.
Selfish Giving
SEPTEMBER 11, 2019
Here are the results from the snap survey you took last month on SEO and corporate partnerships. As you can see, 42% of respondents don't even have a corporate partnership page for Google to rank. Why? As one respondent explained: "Absolutely agree with SEO being under-resourced and smaller non-profits being under-staffed. We have been operating without a dedicated MARKETING staff member for almost four years.
Concord Leadership
SEPTEMBER 24, 2019
A surprising figure was shared at the end of today’s episode of NPR’s The Indicator from Planet Money: the average age of founders at the top startups is 45. 45! In the abstract of the forthcoming report, “Age and High-Growth Entrepreneurship,” the researchers say: “…we study startups systematically in the United States and find that […].
Elevation
SEPTEMBER 24, 2019
Elevation worked with House of Ruth to redesign and build a brand new WordPress website. Their primary goals included increasing visibility to reach clients in need , improving online giving , and updating the site from the previous, outdated design.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Pam Moore
SEPTEMBER 11, 2019
Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”? If you are experiencing difficulty getting buy-in for your new digital, social marketing or other new media program, you are not alone.
Nonprofit Marketing Guide
SEPTEMBER 18, 2019
Short answer: YES! We get a lot of questions about how to organize stories and photos. What are communications directors using now? What do they love/hate about their current system (or lack thereof)? We then developed this e-book to answer your basic questions like: Do you need a banking system for stories and images? What can you use to create a solid system?
NonProfit Hub
SEPTEMBER 20, 2019
LinkedIn isn’t new, and neither is the idea that every business needs a LinkedIn presence. LinkedIn, the professional social networking platform has been around longer than Twitter, Facebook, Instagram and Snapchat. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy. .
Fundraising Coach
SEPTEMBER 25, 2019
Did you read the “ Outspoken Donor ” article in a recent Chronicle of Philanthropy? I didn’t like it very much. But some of the donor’s experiences with fundraisers are chilling. For example, she says: “Development officers sometimes think that because you gave money to one particular cause, you’re expected to give to something else, too, and at that same exact amount.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
iMarketSmart
SEPTEMBER 25, 2019
Developing process is tricky. In the world of for-profit businesses there are myriad books , webinars , and even conferences you can attend to help you become a “process” master. Yet, when it comes to nonprofit organizations the literature is fewer and farther between. It’s not that business process is exclusive to businesses (some of the same techniques, tactics, and best practices from the for-profit space work just as well at nonprofits), it’s that nonprofit organizations face some highly spe
Elevation
SEPTEMBER 3, 2019
Fundraising: the air that nonprofits breathe, the energy they consume, and the water they drink. Essentially, without profitable fundraisers, nonprofit operations would cease to exist.
Lets Talk Nonprofit
SEPTEMBER 4, 2019
Natural disasters are becoming commonplace. Consider the. devastation we've seen in just the last 6 weeks : Wildfires raging in the Amazon rainforest. Rains triggering massive flooding in the Midwest and Southeastern U.S. Record flooding, and nearly 1 million people evacuated in Southern Japan. More than 200 dead from monsoon flooding in India. More flooding and landslides in China, Myanmar, and across South Asia.
Nonprofit Marketing Guide
SEPTEMBER 17, 2019
Should it be this word or that word ? Nonprofit communicators debate these kinds of things all the time. For example, earlier this month, I wrote a blog post called Improving Your Open Rate: The From Line. As I was writing, I realized that I was using “from field” in many places, but “from line” in a few. Which one belonged in the post title?
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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