Ann Green
JULY 11, 2016
You may think fall is a long way off. We just celebrated Independence Day in the U.S. and temperatures are creeping into the 90’s. Don’t let that deceive you. September will be here before you know it. Fall is a busy time, especially if you’re doing a year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue.
Nonprofit Marketing Guide
JULY 12, 2016
This weekend my Facebook news feed was an extreme mixture of horrible news and people playing Pokémon Go. To say Pokémon Go has been a success is an understatement, as people from all ages, races, and backgrounds are coming together to run around town looking to capture and train Pokémon. I would be remiss if I didn’t acknowledge some negative news associated with it – robberies, server overloads, and possible security issues for Apple users.
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Selfish Giving
JULY 26, 2016
Today on CauseTalk Radio , Megan and I talk to Risa Sherman , Manager of Philanthropy & Cause Marketing at The Boston Beer Company , about the company's signature cause initiative, Brewing the American Dream. This innovative program champions the great ideas and dreams of small business owners nationwide who are pursuing their passion in the food and beverage, hospitality, and craft brewing industries.
Pam Moore
JULY 1, 2016
You have created the perfect marketing campaign. It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Tech for Good
JULY 10, 2016
The new Facebook Fundraising Tools could be a game changer for the nonprofit sector. Essentially a digital payment system that allows 2-tap giving by using a donor’s saved credit card information in their Facebook account, we are definitely entering a new era in online and mobile fundraising. Once donors understand how the technology works, there could be a pivotal shift away from donating through a nonprofit’s website.
Fundraising Coach
JULY 21, 2016
You know it’s there, lurking in the shadows of your workload. You try to avoid it, but sooner or later it must be dealt with. Your organization is relying on you to step in and be the hero. Now is the time to take a stand and conquer your fears. It is time to take that first step towards planning your special event. Am I being overly dramatic? Not really; we all know that producing fundraisers is stressful.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
JULY 28, 2016
Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags. Do a Google News search to check out the earned media these days have achieved.
Selfish Giving
JULY 19, 2016
Today on CauseTalk Radio , Megan and I talk to Stephanie Bagley , COO at Charity Miles, about the new Pokemon Go game and how it can be used to raise money for good causes. On the show, Megan, Stephanie and I discuss: Stephanie Bagley, Charity Miles. What is Pokemon Go ? And what the heck is augmented reality? How Charity Miles is leading the charge to use Pokemon Go for GOOD.
Pam Moore
JULY 21, 2016
To be successful in business using social and digital marketing strategies and tactics, you must do more than simply focus on the near term. You must know where you are going and how you are going to get there. In addition, you must understand the larger ecosystem of which you are working within. In the online world, keeping up with trends can be a challenge.
iMarketSmart
JULY 29, 2016
My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving. According to James, “This study tests the impact of various fundraiser job titles on others’ willingness to contact the fundraiser to engage in giving-related discussions.” What did he find? Well, although it’s safe to say that many of us love our job titles, Dr.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Fundraising Coach
JULY 7, 2016
Have you ever struggled with the active voice vs. passive voice in your fundraising letters ? It's so easy to slip into the passive voice, thinking it sounds more "objective" or "business-like." But active voice is easier to read and is better at accomplishing your goal: getting donors to take action! While it's best to have two or three others read the fundraising letter before you send it, sometimes those people miss things too.
The Agitator
JULY 26, 2016
If you had it to do all over again, what size organization would you choose to work in for your career? That was the fundamental question Tony Martignetti, host of Tony Martignetti Nonprofit Radio asked me in an interview we did for The Chronicle of Philanthropy’s ‘Fundraising Fundamentals’ You can listen to the full interview below. In short, my preference is for small organizations.
Nonprofit Marketing Guide
JULY 26, 2016
Kerri Moore. Holding a fundraising event soon? Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. And add your tips in the comment section below ~Kristina. Guest Post by Kerri Moore of Booster. Marketing your fundraising event is a necessity to attract attendees. After all, if people don’t know about your event or what it stands for, they’re not very likely to come.
Selfish Giving
JULY 5, 2016
Today on CauseTalk Radio , Megan and I talk to Elicia Azali , Associate Vice President at insurance and financial services provider Nationwide. We discuss their cause initiative Make Safe Happen , which seeks to reduce accidental injury at home, the number one cause of death among children. On the show, Megan, Elicia and I discuss: Elicia Azali, Nationwide.
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Pam Moore
JULY 18, 2016
It’s probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo.
iMarketSmart
JULY 25, 2016
Here are some of the thoughts crossing your donors’ minds while you’re asking them to support your cause: Will they say thank you or just take my money and run? Will I now get flooded with lots of spam or junk mail asking for more money? Will they call and badger me for more money? Will they sell my name to another nonprofit that will bombard me with solicitations?
Fundraising Coach
JULY 27, 2016
Most of us like to believe that we’d give to charity purely out of the goodness of our hearts. It’s also what we’d hope to be true of our donors. 100% altruism. Philanthropy without expectation of reciprocation. But the world doesn’t work that way. That’s why, as fundraising professionals, it’s a large part of our job to entice donors and incentivize giving.
The Agitator
JULY 4, 2016
Marketers are great as using metaphors to conceptualize the process they think consumers go through as they approach making a purchase. Perhaps the most widely embraced paradigm has been the ‘consumer journey’ — the path the consumer follows from initially feeling or identifying a need to actually plunking down the dollars. I had some free time over the long weekend to read an interesting article from exalted consultancy, McKinsey , on the consumer journey subject, and it got m
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
JULY 21, 2016
If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism. These rules might appear quaint in this age of partisan cable networks and opinion-based websites. But, believe it or not, most reputable news organizations are still working under the idea that journalists should be responsible with the information they gather and the sources they work with.
Selfish Giving
JULY 12, 2016
Today on CauseTalk Radio , Megan and I talk to Brittany Hill , Co-Founder and Chief Innovation Officer at Catalist , an agency focused on providing corporate partnership professionals tangible and sustainable tools to meet their fundraising goals. Megan, Brittany and I discuss Catalist's recent report, Revelations at the Register: A Look Into Sector Specific Consumer Giving Preferences at the Register.
Nonprofit Tech for Good
JULY 7, 2016
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Not all email lists are the same. You may have an e-newsletter list that includes all donors and supporters, another list specifically for repeat donors, and another list for supporters who have not yet donated. Your ability to segment your email lists will depend on your CRM and your email communications software, but having multiple lists can help your nonprofit better craft your messages and fundrais
Lets Talk Nonprofit
JULY 6, 2016
"2015 Was America's Most-Generous Year Ever.". That's the headline from this year's. Giving USA Report. And that's good news for the nonprofit sector. If you're not familiar with the Giving USA Report, it's the longest-running annual report on charitable giving. The report was researched and written by the Indiana University Lilly Family School of Philanthropy, and it's published by.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Fundraising Coach
JULY 25, 2016
Do you ever wish you had the time to educate your board on the field of fundraising and what really works? Now you don't have to! Watch this quick video to see why: Learn more about this done for you course at: [link] Hurry! Registration closes this Friday! The post Do you wish you had the time to educate your board? appeared first on FundraisingCoach.com.
The Agitator
JULY 21, 2016
“How many media hits should we getting?” As in the case of so many fundamentally useless metrics — such as the number of Facebook “Likes” or “page views” — most organizations are posing the wrong question. In a thoughtful gift to the sector, M+R , the media and fundraising consultancy, has just released the inaugural edition of 2016 Mediamarks Study.
Nonprofit Marketing Guide
JULY 20, 2016
Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the strategies in sync? Where do they diverge? What can you learn from it? We are calling it The Showdown , and we will often declare “winners,” but that part is really just for fun. .
iMarketSmart
JULY 20, 2016
All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century. In the 1912 Olympics, his running shoes were stolen! Fortunately, he found two shoes in a garbage can.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Mission Minded
JULY 12, 2016
What does your office design say about your organization? Your brand is much more than your logo or name, and it can’t be summed up through a clever tagline or single message. Your brand is bigger than all those things combined. As Scott Bedbury suggests in his book A New Brand World, “Your brand is the […]. The post Office Design with Brand in Mind appeared first on Mission Minded.
Care2
JULY 13, 2016
Pok é mon GO has been all the rage the last couple of days. Pok é mon GO is a mobile app that sends its users out into the real world, using location technology to “catch” Pok é mon—yes, the actual animated little creatures—in the real world. This game is already revolutionary because it uses Augmented Reality (AR) and is getting people up and moving, exploring the world in places that are often off the grid.
NonProfit Hub
JULY 28, 2016
Robert Antell and his wife, Marguerite, decided to make a break from the norm in their rural town of Perinton near the Canadian border in New York State. In 1970, the Antells built a home that most would call bizarre and others might call original. Their “Mushroom House” still stands today and is 4,200 square feet of sprouting concrete pods made to look like Queen Anne’s Lace Flower.
The Agitator
JULY 11, 2016
Too many fundraisers engage in too much foreplay. Just think about the hours and hours spent on preparing spreadsheets, ‘strategic plans’, Power Points and draft budgets interspersed with and followed by meetings, meetings, meetings — all with good intentions but resulting in little of no action and consequently little or no growth.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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