Nonprofit Marketing Insights by GlobalOwls
MAY 6, 2023
What are the best free Nonprofit SEO tools for 2023 Want to know what the best SEO tools are for nonprofits? Check out this lineup of, free, SEO tools by Michael Vuong. SEO tools are incredibly important for your growth and understanding of relevant keywords for your target group. Although intent remains one of the most important factors to retain your audience’s attention.
Stanford Social Innovation Review
MAY 3, 2023
By Lisa Frantzen , Jared Raynor & Hannah Taylor The social sector generally considers leadership development a good investment, especially when it comes to cultivating systems-level change. But ask leadership program developers and evaluators, “What is leadership?”, and you will often get vague responses rife with potential bias: “You’ll know it when you see it,” or “It’s the special sauce,” are two surprisingly common answers.
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Clairification
MAY 8, 2023
Everyone knows storytelling = good. Humans wired for stories. We want to enter into them … become part of them… see ourselves, in some way, expressively reflected in the characters, plot and struggle. Everyone responds, all ears, to “Shall I tell you a story?” Yet there’s been a brouhaha of late around so-called “donor-as-hero” stories. I’ve long been a proponent of encouraging donors to jump right into the narrative to give it a happy ending.
The Chronicle of Philanthropy
MAY 2, 2023
By Eden Stiffman Jason Asteros, Habitat for Humanity International Donors and foundations that seek to improve education, health, and economic opportunity are backing solutions to fix the housing crisis. Plus: See the rest of our May issue, posted online today.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
NonProfit PRO
MAY 1, 2023
While an effective email strategy is a powerful magnet, it can also be a virtuous cycle of reciprocal care and feeding for prospects. Here are four email strategies to get your best fundraising results.
Ann Green
MAY 17, 2023
I’m a big fan of communicating by mail. It’s more personal and your donors are more likely to see something they receive in the mail, as opposed to any type of electronic message you send. Plus, people never get nearly as much mail as they do email and social media messages. Electronic communication is good, but communicating by mail is better. Now you might say – “But mail is too expensive.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Amy Eisenstein
MAY 10, 2023
This article hit close to home. I always sit in the middle of the table even now that I am AVP. You make an excellent point and I will change where I sit from now on. Thank you!
Nonprofit Marketing Guide
MAY 16, 2023
Only about a quarter of nonprofits have an email welcome series, according to our research in the Nonprofit Communications Trends Reports. That’s a shame because a nonprofit email welcome series is a great way to get early engagement with new subscribers (in other words, getting them to click on those first emails). That signals that they really do belong on your list and want your content.
The Chronicle of Philanthropy
MAY 31, 2023
By Marc Gunther New pooled funds seek grants from foundations or individuals, aggregate the money, and give it away. The efforts aim to drive fundamental change by building Black nonprofits’ public-policy muscle.
NonProfit PRO
MAY 31, 2023
Donors at all levels should have as personal an experience as possible with the organizations they support. If donors do not feel positive about their giving experience, how can they have confidence that your programs are run with effectiveness?
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Pam Moore
MAY 19, 2023
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies.
Nonprofit Marketing Insights by GlobalOwls
MAY 4, 2023
Best Nonprofit Team Collaboration Tools for 2023 Manage and grow your nonprofit by collaborating better. Check out these Top Team Collaboration Tools for Non-Profits. Written by Lilian Sue. No matter how big or small your passionate non-profit team is, it can still be tough to have all team members on the same page on marketing strategies and campaigns, especially if you have team members working in different offices.
Amy Eisenstein
MAY 14, 2023
Small things can make such a big difference in us, as well as to those, around us. Positioning is not limited to seating. As mentioned by someone previously, its about posture, projection, demeanor etc.The challenge to “take your place” (in all its various forms), is a wonderful wake up call. Thank you Amy!
Nonprofit Marketing Guide
MAY 4, 2023
We just finished our new webinar Video Trends for Nonprofits in 2023. During this webinar we shared the state of video in 2023 (it’s Pedro Pascal), video fundamentals, how to find your niche, and five big trends we’re seeing. Registrants also got a handy dandy video resource guide with tech suggestions and recommendations, more tips on editing and creating videos, and links to tutorials so you can quickly produce successful videos.
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The Chronicle of Philanthropy
MAY 1, 2023
By Pamela Shifman and Shekar Narasimhan Kerem Yücel, Minnesota Public Radio, AP The walkouts are part of efforts by Starbucks employees to unionize the coffee chain’s stores. Investing in workplace organizing is one of the surest ways to build a thriving and inclusive American democracy — and disrupt movements that fuel division and dysfunction.
NonProfit PRO
MAY 22, 2023
Personalization results in emails that are 26% more likely to be opened and donors that feel 71% more engaged. The opportunity to personalize a donor’s experience across your nonprofit’s entire digital ecosystem is huge. Here are some low-cost, risk-averse ways to help your organization ease into personalization.
Pam Moore
MAY 7, 2023
Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals. One area of marketing that has gained significant traction in recent years is influencer marketing.
Nonprofit Marketing Insights by GlobalOwls
MAY 12, 2023
How Pinterest is Useful for Small Business Marketing Pinterest offers small businesses a creative and visually engaging platform to showcase their products, build brand awareness, drive website traffic, and foster customer loyalty. For any illustrated inspiration, we usually refer to Pinterest. Because why not? It has so many images that sometimes even Google cannot offer.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Amy Eisenstein
MAY 13, 2023
In reply to Amy Eisenstein. I believe the IRS reauires a minimum of 3 Board members for 501(c)3 organizations. That might be the leverage to get a third board member – then rewrite your bylaws!!!
Nonprofit Marketing Guide
MAY 18, 2023
Last week during our live Community Q&A on summer self-care, I talked to our community about how to stay motivated during the summer as well as as other tips to cure the summertime blues. One of those tips is TAKE YOUR PTO. But I know taking off work can be stressful especially if you are a department of one. I am out of the office this week too so I am sharing 7 things you should do before you leave to make life easier on yourself (and everyone you work with). 1.
The Chronicle of Philanthropy
MAY 5, 2023
By Drew Lindsay ASHLAND, ORE. Michael Sullivan The Oregon Shakespeare Festival's artistic director — the first person of color in the role — departs amid criticism that her plan to save the American theater drove away donors and patrons. Supporters say bias and racism marred her tenure.
NonProfit PRO
MAY 16, 2023
A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Pam Moore
MAY 7, 2023
Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals. One area of marketing that has gained significant traction in recent years is influencer marketing.
Nonprofit Marketing Insights by GlobalOwls
MAY 5, 2023
The Power of Authenticity in Social Media Marketing: Why Being Real Matters Authenticity is not just a buzzword. If you want to stand out from the crowd, being authentic with your Social Media Marketing is a must. Over 4.74 billion people across the world use social media. So, one thing that’s abundant on social media is – content. Yes!
NonProfit Quarterly
MAY 11, 2023
The Diversity, Equity, and Inclusion industry could not exist without the Civil Rights Movement and owes a debt to the labor and thought leadership of Black activists and freedom fighters. Yet rather than acknowledging and responding to its roots in organizing against White supremacy, DEI has developed into an industry that focuses on surface-level, individualistic engagement, and the bottom line—that is, on the ways DEI can boost profitability.
Nonprofit Marketing Guide
MAY 30, 2023
Dawn Crawford has the secrets to giving and receiving feedback to make your communications work great, and she’s put it all into her new book, Kindly Review (NPMG’s Amazon Link). I’m a huge fan of this book for several reasons. Even though Dawn didn’t write it specifically for nonprofits (the advice is more universal than that), it’s based on her many years of communications consulting for nonprofits.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
The Chronicle of Philanthropy
MAY 11, 2023
By Yelena V Litvinov and Tatyana Margolin Chronicle illustration; photos by Thom Bridge, Independent Record; Cheney Orr, Reuters, Redux; Getty Tennessee lawmakers Justin Jones (front) and Justin Pearson (left) were expelled from the state legislature after standing with protesters advocating for gun control. In Montana, state legislators barred Rep.
NonProfit PRO
MAY 25, 2023
As boards become more diverse, ensuring that members are fully and meaningfully welcomed, oriented and engaged should become a bigger priority for nonprofit boards, too. Here are seven common-sense suggestions to improve your board’s engagement and inclusion efforts.
Pam Moore
MAY 19, 2023
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies.
Blue Avocado
MAY 1, 2023
A five-step plan on how to deliver on-the-ground relief to internally displaced persons (IDPs) including formation of a nonprofit, fundraising drive, envisioning and implementing relief projects, formalizing partnerships which are key to international humanitarian work, and leveraging social media. The post How U.S.-based Nonprofits Can Deliver Disaster Relief Abroad: A Tigrayan Case Study appeared first on Blue Avocado.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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