Nonprofit Marketing Insights by GlobalOwls
MAY 6, 2023
What are the best free Nonprofit SEO tools for 2023 Want to know what the best SEO tools are for nonprofits? Check out this lineup of, free, SEO tools by Michael Vuong. SEO tools are incredibly important for your growth and understanding of relevant keywords for your target group. Although intent remains one of the most important factors to retain your audience’s attention.
Stanford Social Innovation Review
MAY 3, 2023
By Lisa Frantzen , Jared Raynor & Hannah Taylor The social sector generally considers leadership development a good investment, especially when it comes to cultivating systems-level change. But ask leadership program developers and evaluators, “What is leadership?”, and you will often get vague responses rife with potential bias: “You’ll know it when you see it,” or “It’s the special sauce,” are two surprisingly common answers.
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Clairification
MAY 8, 2023
Everyone knows storytelling = good. Humans wired for stories. We want to enter into them … become part of them… see ourselves, in some way, expressively reflected in the characters, plot and struggle. Everyone responds, all ears, to “Shall I tell you a story?” Yet there’s been a brouhaha of late around so-called “donor-as-hero” stories. I’ve long been a proponent of encouraging donors to jump right into the narrative to give it a happy ending.
The Chronicle of Philanthropy
MAY 31, 2023
By Marc Gunther New pooled funds seek grants from foundations or individuals, aggregate the money, and give it away. The efforts aim to drive fundamental change by building Black nonprofits’ public-policy muscle.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
NonProfit PRO
MAY 1, 2023
While an effective email strategy is a powerful magnet, it can also be a virtuous cycle of reciprocal care and feeding for prospects. Here are four email strategies to get your best fundraising results.
Ann Green
MAY 17, 2023
I’m a big fan of communicating by mail. It’s more personal and your donors are more likely to see something they receive in the mail, as opposed to any type of electronic message you send. Plus, people never get nearly as much mail as they do email and social media messages. Electronic communication is good, but communicating by mail is better. Now you might say – “But mail is too expensive.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Amy Eisenstein
MAY 14, 2023
Small things can make such a big difference in us, as well as to those, around us. Positioning is not limited to seating. As mentioned by someone previously, its about posture, projection, demeanor etc.The challenge to “take your place” (in all its various forms), is a wonderful wake up call. Thank you Amy!
NonProfit Leadership Alliance
MAY 15, 2023
Planned gifts initiated by donors are excellent opportunities for your nonprofit. Perhaps a longtime donor who’s particularly interested in estate planning reaches out to tell you they’ve created a modest bequest for your nonprofit, or maybe a major donor asks to discuss setting up a charitable gift annuity as part of an updated financial plan. Great news!
The Chronicle of Philanthropy
MAY 4, 2023
By Craig Kennedy A recent call by philanthropy leaders for greater civility and respect of those with different views appears to be an opening response to critics, especially those in Congress, who want to reform laws governing the field.
NonProfit PRO
MAY 31, 2023
Donors at all levels should have as personal an experience as possible with the organizations they support. If donors do not feel positive about their giving experience, how can they have confidence that your programs are run with effectiveness?
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Marketing Guide
MAY 4, 2023
We just finished our new webinar Video Trends for Nonprofits in 2023. During this webinar we shared the state of video in 2023 (it’s Pedro Pascal), video fundamentals, how to find your niche, and five big trends we’re seeing. Registrants also got a handy dandy video resource guide with tech suggestions and recommendations, more tips on editing and creating videos, and links to tutorials so you can quickly produce successful videos.
Ann Green
MAY 3, 2023
You may have heard that nonprofit giving declined in 2022. It’s been a tumultuous few years. Some organizations saw a COVID bump, but now we’re dealing with an uncertain economy. If you’re interested in the numbers, read the latest results from M + R Benchmarks and The Fundraising Effectiveness Project. If your giving has gone down, you may have cut back on some expenses.
Amy Eisenstein
MAY 13, 2023
In reply to Amy Eisenstein. I believe the IRS reauires a minimum of 3 Board members for 501(c)3 organizations. That might be the leverage to get a third board member – then rewrite your bylaws!!!
NonProfit Leadership Alliance
MAY 23, 2023
Hosting a fundraiser can be a rewarding experience that not only raises vital funds for animal-related causes but also brings animal lovers together in support of a common goal. Whether you’re a dedicated animal rights activist or work or volunteer with a pet-focused organization , organizing a fundraiser can be a powerful way to create positive change.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The Chronicle of Philanthropy
MAY 2, 2023
By Eden Stiffman Jason Asteros, Habitat for Humanity International Donors and foundations that seek to improve education, health, and economic opportunity are backing solutions to fix the housing crisis. Plus: See the rest of our May issue, posted online today.
NonProfit PRO
MAY 22, 2023
Personalization results in emails that are 26% more likely to be opened and donors that feel 71% more engaged. The opportunity to personalize a donor’s experience across your nonprofit’s entire digital ecosystem is huge. Here are some low-cost, risk-averse ways to help your organization ease into personalization.
Nonprofit Marketing Guide
MAY 16, 2023
Only about a quarter of nonprofits have an email welcome series, according to our research in the Nonprofit Communications Trends Reports. That’s a shame because a nonprofit email welcome series is a great way to get early engagement with new subscribers (in other words, getting them to click on those first emails). That signals that they really do belong on your list and want your content.
NonProfit Leadership Center
MAY 19, 2023
Research from McKinsey & Company shows that nonprofit professionals are particularly vulnerable to burnout. To effectively care for others, we must first care for ourselves. But that’s often easier than it sounds. Self-care is the practice of taking an active role in protecting your well-being, pursuing happiness, and being equipped to respond to stress with a positive mindset, so difficult periods don’t become long-term imbalances.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Amy Eisenstein
MAY 10, 2023
This article hit close to home. I always sit in the middle of the table even now that I am AVP. You make an excellent point and I will change where I sit from now on. Thank you!
NonProfit Leadership Alliance
MAY 10, 2023
Nonprofit events are the perfect opportunity to bring your community together to celebrate and support your cause, but they also require a lot of work. From designing an effective marketing strategy and securing sponsors to coordinating details like venues, catering, and entertainment, there are dozens of tasks that need to be completed before the day of a big event.
The Chronicle of Philanthropy
MAY 11, 2023
By Yelena V Litvinov and Tatyana Margolin Chronicle illustration; photos by Thom Bridge, Independent Record; Cheney Orr, Reuters, Redux; Getty Tennessee lawmakers Justin Jones (front) and Justin Pearson (left) were expelled from the state legislature after standing with protesters advocating for gun control. In Montana, state legislators barred Rep.
NonProfit PRO
MAY 16, 2023
A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Guide
MAY 18, 2023
Last week during our live Community Q&A on summer self-care, I talked to our community about how to stay motivated during the summer as well as as other tips to cure the summertime blues. One of those tips is TAKE YOUR PTO. But I know taking off work can be stressful especially if you are a department of one. I am out of the office this week too so I am sharing 7 things you should do before you leave to make life easier on yourself (and everyone you work with). 1.
Joan Garry
MAY 16, 2023
There are more than a few key differences between nonprofit and for-profit leadership. Let’s unpack this, shall we? The post The Key Differences Between the Nonprofit and For-Profit Sectors appeared first on Joan Garry Consulting.
NonProfit Leadership Center
MAY 1, 2023
The M+R Benchmarks Study is an annual report that highlights the latest nonprofit data and trends in digital fundraising and marketing. The study looks at billions of emails and SMS messages, millions of website visits and thousands of social media posts from hundreds of nonprofits (215 in the most recent report to be exact). Findings from the 2023 M+R Benchmarks study reveal four important insights all nonprofit organizations should know. 4 Implications for Nonprofit Organizations from the
Amy Eisenstein
MAY 10, 2023
I worked at an organization where the person not in charge (although they wanted to be) always sat at the head of the table, and the executive director sat in the middle. It made a pretty big statement, as the executive director had difficulty truly being in charge. The employee seated at the head of the table was always calling the shots, telling people what to do, and when to do it, including the executive director.
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The Chronicle of Philanthropy
MAY 23, 2023
By Emily Haynes They receive less philanthropic support, bring in less revenue, and have fewer assets and expenses, but giving to those groups is growing faster than to any other cause.
NonProfit PRO
MAY 25, 2023
As boards become more diverse, ensuring that members are fully and meaningfully welcomed, oriented and engaged should become a bigger priority for nonprofit boards, too. Here are seven common-sense suggestions to improve your board’s engagement and inclusion efforts.
Nonprofit Marketing Guide
MAY 30, 2023
Dawn Crawford has the secrets to giving and receiving feedback to make your communications work great, and she’s put it all into her new book, Kindly Review (NPMG’s Amazon Link). I’m a huge fan of this book for several reasons. Even though Dawn didn’t write it specifically for nonprofits (the advice is more universal than that), it’s based on her many years of communications consulting for nonprofits.
Joan Garry
MAY 30, 2023
Raising money isn’t the ONLY measure of fundraising success, but it’s definitely one of them. If you’re still looking for answers to the question, “Why is my org not raising more money?” download this free resource. You might find the key to your next fundraising event's success! The post Help! My Fundraising Event Was a Total Flop! appeared first on Joan Garry Consulting.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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