Ann Green
APRIL 11, 2024
In theory, a newsletter can be a great way to engage with your donors. In reality, that doesn’t often happen because most donor newsletters can be used as a cure for insomnia. They’re too long and filled with boring articles that brag about how wonderful the organization is. A newsletter is a vital part of the ask, thank report, repeat formula and you can’t just go through the motions.
NonProfit PRO
APRIL 11, 2024
If you’re always looking externally for your next major gift prospect, you may overlook a loyal supporter already in your database. Here are seven types of donors your nonprofit can locate internally.
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Nonprofit Marketing Guide
APRIL 11, 2024
Kristina and I are about to make one of those big switches that all nonprofit communicators will likely make at some point in their careers: moving an email list to a new email service provider. That means we will need to warm up a new IP address and rebuild our sender reputation. Shaky on the vocabulary? Email service providers (ESP) include companies like MailChimp , Constant Contact , ActiveCampaign , etc.
NonProfit PRO
APRIL 11, 2024
While nonprofits have a powerful draw for talent, they often fail to properly compensate employees. These three low-cost, proven tools can help nonprofits compete.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Candid
APRIL 11, 2024
When the Supreme Court gutted race-conscious admissions last summer and the American Alliance for Equal Rights followed with a lawsuit against the Fearless Fund, some in the philanthropic sector feared that demographic data had become a potential liability. So when I learned about Candid’s Demographics via Candid —an initiative that allows nonprofit organizations to share demographic information on their Candid nonprofit profile , where funders, donors, and researchers could easily access it—I w
NonProfit PRO
APRIL 11, 2024
Neon One's research report delves into the generosity behaviors of more than 2,000 nonprofits, analyzing the power of recurring donations.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Clairification
APRIL 11, 2024
It costs more to acquire a new donor than retain a current one. A lot more. In fact, research shows it takes 7 – 12% more effort, time and money to bring in a new donor than to raise more from a current donor. Please, please, please… let this sink in. The for-profit world understands this. It’s why they retain, on average, 80 – 90% of current customers.
Fundraising Report Card
APRIL 11, 2024
Most nonprofits have fundraising data. And many who feel like their data is incomplete may be pleasantly surprised to learn that the problem isn’t a lack of data. More often, … Continue reading "Your Lack of Fundraising Data Isn’t the Problem – Your Data Visualization Is" The post Your Lack of Fundraising Data Isn’t the Problem – Your Data Visualization Is appeared first on Fundraising Report Card.
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