Preserving Trust With Email Subscribers While Raising Money
Bloomerang
OCTOBER 15, 2024
Year-end fundraising is upon us and we are entering an intense season of asking. A time when many nonprofits ramp up their email volume to try to get more gifts. And sure, there is absolutely an upside to sending more fundraising emails —you may raise more money. Given the rocky landscape of the economy, I doubt many of us are in a position to say “no” to more dollars in the door.
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