What Donors Want, What Fundraisers Need
Bloomerang
JANUARY 2, 2025
Donor retention isnt just a numberits the pulse of a nonprofits long-term impact. Yet every year, fundraisers face the same uphill challenge: keeping donors engaged, committed, and connected to their mission. Whats driving this retention gap? More importantly, how can nonprofits close it? To get answers, we surveyed 1,000+ donors and over 380 fundraisers to uncover what truly drives donor loyaltyand whats getting in the way.
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