Next-Gen Nonprofit Fundraising: How Personalization Powers Success
Nonprofit Tech for Good
FEBRUARY 23, 2025
By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Successful nonprofit fundraisers have always understood the power of personalization in effective communications. Tailoring messages to resonate with individual donor interests and giving levels fosters stronger connections and inspires greater generosity.
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