[ASK AN EXPERT] Is A Welcome Email Series Necessary? If So, What Are Best Practices?
Bloomerang
APRIL 4, 2025
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE , also known as Charity Clairity. Todays question comes from a nonprofit employee who wants advice on whether an email welcome series is necessary, and how to set one up: Is a welcome email series necessary? We always send a thank you, but couldnt an automated series of emails annoy new donors?
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