The Role of Impact Data in Nonprofit Fundraising Appeals
Fundraising Coach
JANUARY 12, 2025
Did you know that total giving declined by 2.1% when adjusted for inflation in 2023? To win over new donors and retain current supporters, nonprofits must fully engage their stakeholders and prove why their causes are worth supporting. Small tweaks to your fundraising appeal can make a big difference in persuading people to give. One adjustment you can make is incorporating impact data that shows the effect of donors contributions.
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