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Many think of nonprofit marketing measurement in a purely performance-based way, but this doesn't always tell you where the audience is in their relationship with your nonprofit when they took action and how that deepened their relationship with the organization. This is where lifecycle-forward measurement is helpful.
Twenty-five years ago, a college student took his own life. Now a foundation bearing his name — and based on an Air Force program — is working to improve mental health in hundreds of colleges. By Kay Dervishi Courtesy of the Satow Family Jed Satow (second from right) was a 20-year-old sophomore at the University of Arizona when he took his own life.
The Bank of America Private Bank and the Lilly Family School of Philanthropy at Indiana University released the "2023 Bank of America Study of Philanthropy." The study found that affluent households gave an average of $34,917 to charity in 2022, up from $29,269 in 2017, though less than the $43,195 they gave in 2020.
By M.J. Prest Also, the California Association of Nonprofits has named a new CEO, and March for Our Lives promoted its next executive director from within.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
The fifth annual Women and Girls Index found that while giving to women and girls grew during 2020, philanthropic support for these organizations was lower than the 11.3% growth in overall charitable giving that year. It represented less than 2% of all giving in the U.S. in 2020.
To ensure that your GivingTuesday subject lines get your emails opened, these eight criteria will win the day. Follow them closely. The subject lines of your GivingTuesday emails are incredibly important. How important? Here’s what one expert fundraiser declares: “ If your fundraising emails didn’t get opened there’s one big thing you can do to fix that: change your subject line.
Join our webinar with Project QUEST to learn how an integrated data platform helps the nonprofit capture the right data and synthesize it with ease – empowering its team to support more participants and obtain more funding.
Join our webinar with Project QUEST to learn how an integrated data platform helps the nonprofit capture the right data and synthesize it with ease – empowering its team to support more participants and obtain more funding.
A Commitment and an Invitation We write today with a spirit of openness, inviting you to join us as observers, commenters, questioners, participants, or anything in between on a journey of learning and humility. Our role as a membership organization is to serve our members. That is an inherently exclusive process – we serve organizations who have chosen or are able to contribute a portion of their budget in order to belong to MNA.
Is your follow up practice strong, but you’re still not getting the results you need? You might be following up on the wrong things. In this week’s class of Pam Slim’s “Tiny Marketing Actions” course, she shared a “CVOO” framework she and Charlie Gilkey use. In short, there are four areas for marketing – and […] The post Why your follow up isn’t working appeared first on The Concord Leadership Group, LLC.
WIN Warehouse began in 1991 by Clinton Laws. Today, we spoke with his son and our guest, Travis. The mission is simple, to connect nonprofit organizations with corporate excess inventory. This business model could largely be one of the better win-win scenarios out there. Essentially, WIN Warehouse will act as the middleman between excess corporate inventory and 501c(3) organizations in need of resources.
Shoppers, let’s start the clock because it’s time to learn how you can win your year-end fundraising race. You may already be thinking, “What does year-end fundraising have to do with the 90s game show Supermarket Sweep?” Let’s look at three taglines from the show, and you can decide if you’ve ever felt the same way about your year-end fundraising.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
In this interview, Gina Hedberg, Donor Relations Director for Holt International, shares how she found a career in fundraising. The post Veritus Client Corner: Former Optometrist Now Helps Donors See How They Can Make a Difference for Children appeared first on Veritus Group.
An optimized and effective online donation form should be a top priority for your nonprofit. After all, 51% of high-wealth donors prefer to make their charitable contributions online! If your form is challenging to use or takes a long time to complete, you’re likely going to lose out on donations. Multi-step donation forms provide your […] The post Raise More with Multi-Step Donation Forms appeared first on Nonprofit Blog.
Innovative Strategies IT Support Teams Are Using to Boost Efficiency Efficient IT support is crucial for organizations to keep their operations running smoothly. With the ever-increasing complexity of technology and the rising demands of companies as well as their customers, IT support teams are continually seeking innovative solutions to improve their efficiency.
You’ve spent months planning the perfect fundraising event. You’ve created your event page, shared it with your audience, and sold plenty of tickets. But now you have a dilemma – how can you keep that giving momentum going during your event? That’s where a donation kiosk comes in! Android and iPad donation kiosks can help […] The post 6 Creative Ways to Use A Donation Kiosk at Fundraising Events appeared first on Nonprofit Blog.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Why Inclusive Brand Marketing Is Imperative Today Inclusivity is a buzzword these days, and it is used in a variety of arenas. From representation in entertainment to equality in employment opportunities, inclusivity has become one of the benchmarks by which we measure the respect and compassion of an organization. With more emphasis on inclusion in the workplace, schools, entertainment, politics, and other areas nowadays, it’s only natural that this should be reflected in aspects like marketing
If you’re looking for a fun and lucrative way to raise more funds, a wine pull may be just the answer! Wine pulls can be hosted as a stand-alone fundraiser or as part of a larger event, and can be used to reach a new audience and excite your existing donor base. In this article, […] The post Uncork Event Success with a Wine Pull Fundraiser appeared first on Nonprofit Blog.
Best AI-Powered Survey Question Generators for 2023 [Start For Free] Create Meaningful Survey Questions with the help of AI and improve your Product, Service, and business. Start with the free trials the AI Survey Question Generators provide. Surveys are vital tools for companies in various industries for numerous reasons, helping them to get insights directly from their target demographics, customers, employees, or broader market.
People are giving less and less to their churches. In 2022, 17% of families reduced the amount they were giving to their church. That’s a significant decrease – and is the reason why many churches are struggling to grow their giving. Pledge campaigns can help your church increase the amount each congregant gives by encouraging […] The post How to Run a Successful Church Pledge Campaign appeared first on Nonprofit Blog.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
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