When a Warm Glow Isn't Enough: Donors Respond to Tokens of Appreciation, Research Says
The Chronicle of Philanthropy
MAY 6, 2024
When people who aren’t already deeply motivated by a cause know they’ll get something in return, they are more likely to donate. By Rasheeda Childress Getty Images When people who aren’t already deeply motivated by a cause know they’ll get something in return, they are more likely to donate, the research found.
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