How social sharing sparks ‘generational generosity’ for nonprofits
Candid
FEBRUARY 4, 2025
If weve observed anything about nonprofit supporters, we know each person, situation, and generation has a unique approach to giving, with the one consistent throughline being the power of connection. At GoFundMe and Classy, we see every day how connections drive giving to myriad causes. That power of connection is also the driving force behind how people show up on social media platformsjoining groups and digital communities with shared values, locations, or interests.
Let's personalize your content