Don’t Engage in Desperate or Apologetic Year-End Fundraising
NonProfit PRO
NOVEMBER 8, 2023
Desperation is never a good look. It is especially ill-advised when fundraising to support a nonprofit mission. Here are several good reasons why nonprofits should ditch appeals that employ a piteous or apologetic tone and focus instead on storytelling and making a solid case for a mission-focused need.
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