The Charity CFO

FEBRUARY 19, 2025

Understanding Donor Motivations: Key to Effective Fundraising The conversation then shifts to the significance of donor understanding. Erin highlights the need for nonprofits to know their donors well and comprehend what they’re trying to accomplish through their support. Want to jump right in?

Fundraising 52

Fundraising Fundraising Retention Donor Motivation 52

NonProfit Leadership Alliance

NOVEMBER 1, 2022

What are your donors’ motivations for supporting you? What demographic or engagement markers do these donors share? Getting to the bottom of these questions will allow you to better understand your donors and how to best reach them. Average giving amounts or lifetime values. How much do they give?

Communication 182

Communication Activism Donor Motivation Values 182

Nonprofit Megaphone

APRIL 17, 2023

The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value.

Psychology 52

Psychology Retention Values Non-Profits 52

iMarketSmart

JANUARY 25, 2023

Thus, as a fundraiser, part of your job when interacting with a major donor prospect is to help the donor explore and understand their identity. They do possess very specific values, beliefs, and motivations, but if they haven’t taken time to reflect on them, they may not realize how closely these tie in to their decision to give.

Values 52

Values Fundraising Fundraising Universities 52

The Agitator

FEBRUARY 6, 2013

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Here are Kevin’s findings on key motivators that preserve the intrinsic benefits of giving.

Retention 100

Retention Donor Motivation Values Nonprofits 100

Bloomerang

JUNE 6, 2024

When members hear about a specific person who overcame adversity because of their help, it paints a vivid picture of the impact and value of their contribution. Celebrating contributions: How recognition fuels donor retention Recognition matters. Donor stewardship: Immediate gratitude is just the beginning.

Psychology 104

Psychology Participation and motivation Retention Technology 104

Bloomerang

DECEMBER 19, 2023

Having these insights available for all your donors enables you to tailor your communications and engagement strategy specifically for that prospect or donor, deepening your philanthropic relationship. Imagine how efficiently you could use this data to build both major and mid-level portfolios.

Donor Motivation 103

Donor Motivation Foundations Fundraising Fundraising 103

iMarketSmart

NOVEMBER 6, 2024

Without an understanding of each donors personal motivation, its hard to foster a connection that lasts. Tactical, Not Relational In low-dollar fundraising, donors are often treated like targets rather than valued partners. This tactical approach sounds like sales-speak: How do we get through the donors resistance?

Participation and motivation 52

Participation and motivation Fundraising Fundraising Collaborations 52

Nonprofit Marketing Blog

AUGUST 24, 2010

Then the authors of the report, Heart of the Donor, Insights into Donor Motivation and Behavior for the 21st Century, said older donors are the most generous - and they give primarily through the mail. Their value will likely increase as they age. So should you write off anyone remotely youthful? Of course not.

Donor Motivation 53

Donor Motivation Fundraising Fundraising Associations 53

Get Fully Funded

OCTOBER 3, 2022

You must be purposeful about the stories you share and the way you Ask for donations because the combination of the two can make a big difference in how donors feel and whether or not they give. Plus, you should be loving on donors in between the Asks so they don’t feel like you only value them for their money.

Fundraising 80

Fundraising Fundraising Homelessness Values 80

Fundraising Coach

MARCH 21, 2023

“What” compels donors to give cannot be reduced to a dirty tear-streaked face, or stories of profound hardship. Trying to measure donor motivations in A/B marketing tests is challenging and we are often not able to draw concrete conclusions as to why some campaigns were marginally more successful than others.

Ethics 66

Ethics Philanthropy Donor Motivation Recruitment 66

Bloomerang

MAY 10, 2022

Donation amount: Group donors by how much they gave and what category they fall into. You might group your donors by major donors, mid-level donors, and lower-level donors. Donor motivation: Group donors based on what motivated them to give to your cause.

Participation and motivation 109

Participation and motivation Retention Public and Nonprofit Management Communication 109

Blue Avocado

AUGUST 20, 2024

Remember, clarity on the material aspects of solicitation ensures that, once a donor decides to give, they can know exactly what to do. Consideration 3: Donor Motivations Donors often pop up in the least likely places. However, donors must transfer the assets to the charity. The staff is willing to talk to me.

Public and Nonprofit Management 76

Public and Nonprofit Management Nonprofit governance and management Donor Motivation Universities 76

iMarketSmart

JANUARY 10, 2024

However, if you are not engaging your supporters with a donor-driven system that collects qualitative data , AI cannot know why a donor cares about your mission. It cannot know the values that drive a person to give or participate as a volunteer. These are the foundations of donor motivation.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Values 59

The Agitator

MAY 23, 2018

In the book, Scott espouses agile marketing values of: Individuals and interactions over processes and tools. From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. Responding to change over following a plan.

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

The Agitator

FEBRUARY 25, 2018

That’s because authors Katrina VanHuss and Otis Fulton provide a fascinating, road-tested tour of donor motivation, donor recognition and donor incentives—good and bad—and the behavioral science principles that undergird them.

Participation and motivation 45

Participation and motivation Fundraising Fundraising Psychology 45

The Agitator

MAY 9, 2018

So, unless they told you upfront they didn’t want to ever again hear from you, here, according to Erica Waasdorp are the Top Three Tips on monthly donor stewardship taken from her Monthly Donor Motivation column in NonProfitPRO. Donors love being asked for advice, and they’ll feel valued.

Donor Motivation 49

Donor Motivation Retention Food Values 49

NextAfter

OCTOBER 3, 2023

So let’s take a look at a few recent experiments from our library of 5,500+ digital fundraising case studies —experiments that did not validate but do, however, provide valuable insights into donor motivation. You should always be trying to understand your donors. And that’s the whole point of running these tests!

Donor Motivation 88

Donor Motivation Children Fundraising Fundraising 88

Get Fully Funded

JANUARY 7, 2022

Creating an online donation page is the perfect chance to build a strong connection and relationship with your donors, motivating them to give. Your donors believe in your cause and want to help your nonprofit reach its goals, so it’s important to make your fundraising page less transactional and more inspirational.

Fundraising 64

Fundraising Fundraising Volunteerism Volunteerism 64

iMarketSmart

JUNE 19, 2023

6] A donor can be seen to sacrificially protect his people or values. Emits positive externalities”] Understand the donor’s values and preferences? Good at reading your mind”] Value the donor personally? Share the donor’s goals and values? A reliable friend acts emotionally.

Altruism and Helping 52

Altruism and Helping Insurance Psychology Law 52

Bloomerang

MAY 9, 2021

If you’re able to retain them for the long run, their lifetime value with your organization will rise significantly. . For example, including information about your major donors’ motivations for giving is a great way to make a personalized connection with them. . Exclusive Event Opportunities.

Retention 135

Retention Activism Fundraising Fundraising 135

Bloomerang

MAY 9, 2021

If you’re able to retain them for the long run, their lifetime value with your organization will rise significantly. . For example, including information about your major donors’ motivations for giving is a great way to make a personalized connection with them. . Exclusive Event Opportunities.

Retention 135

Retention Activism Fundraising Fundraising 135

Get Fully Funded

JUNE 6, 2022

They give based on your nonprofit’s value. Develop a strategy to get to know each donor. What types of activities can you do to find out what the donor cares about? They give based on your nonprofit’s value. They may be barely making their car and house payments! The point is this: People don’t give based on their wealth.

Nonprofits 72

Nonprofits Food Fundraising Fundraising 72

iMarketSmart

JUNE 14, 2023

Because too many wealthy people feel as if they’re treated like an ATM, instead of feeling heard, valued, and understood. Billions of dollars end up in foundations that could have gone to organizations like yours. Why does this happen? They’re told why they should donate and why they should care.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Fundraising Fundraising Donor Motivation 52

iMarketSmart

APRIL 10, 2023

The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] This means connecting with the donor’s Values People, or Life story. Values identity questions: Examples Here is an example of questions asking about donors’ values.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

iMarketSmart

MARCH 20, 2022

As a specific example of the importance of identification from fundraising, an in-depth investigation of donor motivations for giving to university athletic programs found that, “‘vicarious achievement’ was a primary motivational factor for donors to university athletic programs. Public Relations Review, 41(4), 480-489.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

Bloomerang

DECEMBER 20, 2024

The most successful charities tap into donor motivations for giving , of which there are many. I also like to have the executive director call all major donors (this should generally be $1,000+, and this holds true even if your organization receives lots of five, six and seven figure gifts). Respond as personally as possible.

Philanthropy 108

Philanthropy Leadership Donor Motivation Culture 108

NextAfter

MAY 31, 2022

Others may have led to a decrease, but they also led to important learnings about donor motivations. How a Clear Call to Action Impacted Monthly Donor Conversion on a Donation Page. Will a stripped-down value proposition with a clear impact on CTA increase the number of monthly donors acquired on the donation page?

Fundraising 52

Fundraising Fundraising Values Donor Motivation 52

iMarketSmart

OCTOBER 3, 2022

This worldview has no place for the donor hero. The stories are in conflict: + The guiding sage provides value to the donor. The only purpose of the donor is to provide value to the administrators. + The guiding sage matches donor desires with specific organizational projects. This begins with empathy.

Public and Nonprofit Management 52

Public and Nonprofit Management Fundraising Fundraising Foundations 52

Get Fully Funded

FEBRUARY 12, 2023

Many people live this value and it’s the main reason they give. Harness the power of altruism by : Talking to and targeting faith and values-based organizations. Making sure you let your donors know exactly why their help is needed, who will benefit, and exactly how their life or situation will be made better.

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132

The Agitator

MARCH 18, 2018

This “new”, “exciting”, “never-before” technique was conceived by clinical psychologists in the 60’s and used by practitioners to try and understand the deeper, values consumers attach to tangible products and features. their deep, motivations and needs and aspirations) were attached to core issues – e.g. lower taxes, more defense spending.

Fundraising 45

Fundraising Fundraising Values Donor Motivation 45