Nonprofit Marketing Guide

OCTOBER 19, 2018

Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know. But if you have never had success with #GivingTuesday, maybe try your own day inspired by How Salem State University Launched Its First Ever Giving Day. Nonprofit Training Opportunities for You.

Communication 174

Communication Donor Motivation Retention Universities 174

Nonprofit Marketing Guide

OCTOBER 12, 2022

You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. If you are a student or staff at a university, you may have access to a number of journals at no additional cost to you through your library. It’s that easy!

Voluntary Action 143

Voluntary Action Public and Nonprofit Management Universities Psychology 143

Bloomerang

MAY 4, 2023

Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Sargeant maintains that “ Donors are fundraising’s customers. When people give to you, they’re not loving the charity. Isn’t that often true for fundraisers too?

Public and Nonprofit Management 119

Public and Nonprofit Management Public Policy Psychology Philanthropy 119

Fundraising Coach

JANUARY 21, 2009

The Chronicle of Philanthropy pointed to a report by The Economist on research showing that public recognition may motivate donors to give bigger gifts. Share and Enjoy: Other Possibly Related posts: Americans continue to be generous More on what really annoys your donors Americans continue generous giving.

Sociology 45

Sociology Donor Motivation Universities Philanthropy 45

Blue Avocado

AUGUST 20, 2024

Remember, clarity on the material aspects of solicitation ensures that, once a donor decides to give, they can know exactly what to do. Consideration 3: Donor Motivations Donors often pop up in the least likely places. I suspect said university has figured out I can donate more and is trying to push me in that direction.

Public and Nonprofit Management 77

Public and Nonprofit Management Nonprofit governance and management Donor Motivation Universities 77

The NonProfit Times

OCTOBER 7, 2024

Donors to Section 501(c)(4) organizations are also generally afforded more privacy and are not required to be disclosed on the annual tax return of the social sponsor (IRS Form 990, Schedule B). For many reasons, particularly for donors motivated to fund advocacy work, donations to a social sponsor may be an attractive option.

Nonprofit Administration and Development 59

Nonprofit Administration and Development Fundraising Fundraising Homelessness 59

iMarketSmart

MARCH 20, 2022

As a specific example of the importance of identification from fundraising, an in-depth investigation of donor motivations for giving to university athletic programs found that, “‘vicarious achievement’ was a primary motivational factor for donors to university athletic programs. Kim, Y., & Lee, S.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52