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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green

Donor motivations are the “why” that drives their support of your nonprofit. Learn how to uncover those motivations and inspire more support in this guide. decrease in 2023 after inflation, showing how challenging it is for donors and nonprofits to keep up with inflation rates. Charitable giving saw a 2.1%

Ethics 286
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Low Dollar vs Major Gifts Fundraising – It’s the Underlying Strategy that Matters, not the Amounts

iMarketSmart

Without an understanding of each donor’s personal motivation, it’s hard to foster a connection that lasts. Tactical, Not Relational In low-dollar fundraising, donors are often treated like targets rather than valued partners. This tactical approach sounds like sales-speak: “How do we get through the donor’s resistance?”

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What’s Wrong with Donor Journeys: The Hidden Costs of a Misguided Approach

iMarketSmart

This small but meaningful gesture establishes relevance and fosters resonance, helping the donor feel recognized and valued for their first contribution. However, your entire strategy should not reflect the organizations perspective rather than the donors unique motivations or preferences. Start with the donors why.

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The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

When members hear about a specific person who overcame adversity because of their help, it paints a vivid picture of the impact and value of their contribution. Celebrating contributions: How recognition fuels donor retention Recognition matters. Donor stewardship: Immediate gratitude is just the beginning.

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Low Dollar vs Major Gifts Fundraising – It’s the Underlying Strategy that Matters, not the Amounts

iMarketSmart

Without an understanding of each donors personal motivation, its hard to foster a connection that lasts. Tactical, Not Relational In low-dollar fundraising, donors are often treated like targets rather than valued partners. This tactical approach sounds like sales-speak: How do we get through the donors resistance?

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Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

If you’re able to retain them for the long run, their lifetime value with your organization will rise significantly. . For example, including information about your major donorsmotivations for giving is a great way to make a personalized connection with them. . Exclusive Event Opportunities. Books or Educational Materials.

Retention 135
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Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

If you’re able to retain them for the long run, their lifetime value with your organization will rise significantly. . For example, including information about your major donorsmotivations for giving is a great way to make a personalized connection with them. . Exclusive Event Opportunities. Books or Educational Materials.

Retention 135