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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green

Donor motivations are the “why” that drives their support of your nonprofit. Learn how to uncover those motivations and inspire more support in this guide. decrease in 2023 after inflation, showing how challenging it is for donors and nonprofits to keep up with inflation rates. Charitable giving saw a 2.1%

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Mixed Links for Nonprofit Communicators #GivingTuesday Edition – October 19, 2018

Nonprofit Marketing Guide

Technology has been my enemy this week, but I won’t let that stop me from bringing you the best links! Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know. New Orleans, LA. Everyone ready for the weekend?

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What’s Wrong with Donor Journeys: The Hidden Costs of a Misguided Approach

iMarketSmart

These motivations are driven by a donors life story or history as it relates to your cause, their values and how they align with your organizations, and their desire for a sense of belonging or community. If you havent captured these data points directly from your donors , it wont matter what technology you deploy.

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Low Dollar vs Major Gifts Fundraising – It’s the Underlying Strategy that Matters, not the Amounts

iMarketSmart

Building a successful fundraising strategy isn’t about dollar amounts—it’s about aligning your approach with donor motivations. Major donors value a relationship-first approach that respects their journey, their contributions, and their impact.

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The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

These insights are crucial for refining fundraising strategies and tailoring appeals to the interests and motivations of different member segments. It’s about more than acquiring donors; it’s about creating passionate advocates for your cause. And that’s how you not only meet your fundraising goals but exceed them.

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Raising Extra Billions By Changing The Rules

The Agitator

Its organizers — Giles Pegram, CBE, a leading European fundraising thinker and consummate hands-on practitioner, and Dr. Adrian Sargeant, a leading authority on donor motivation and loyalty — have assembled an all-star cast of hands-on specialists with the skill, experience and guts to set the change process in motion.

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Tracking Performance: 6 Fundraising Data Points You Need

Fundraising Coach

By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more. How to Calculate.