Remove Donor Motivation Remove Public and Nonprofit Management Remove Universities
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Using Research to Raise More Money

Nonprofit Marketing Guide

Academia also has researchers with an interest in the nonprofit sector. Some, like me, pursued higher education and research careers because they wanted to understand and impact nonprofits’ ability to raise more money. These are helpful, but only part of what is available. You will most likely get a PDF within a day of asking for it.

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Thinking About Donors as Customers

Bloomerang

Honestly, this apartment would be a perfect fit for you—it’s a great area, a lovely building, and close to public transport.” “But Donor cultivation is other- centered too; we even have a name for the best way to practice it–donor-centered. Sargeant maintains that “ Donors are fundraising’s customers.

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Why is it Hard to Give My Money Away? A Donor’s Perspective

Blue Avocado

Five things that nonprofits should consider doing to facilitate donations. By hook or by crook, you’ve also received access to lists of potential new donors (maybe from other nonprofits you’ve collaborated with). As a potential new donor, your solicitation letter appeals to me. Imagine also that I’m on your list.

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How to build deeper connections with your donors using surveys

iMarketSmart

Questions can arise in Donor telephone conversations (one-on-one but not face-to-face) Donor focus groups (face-to-face but not one-on-one), or Donor surveys (neither one-on-one nor face-to-face). Universal steps In all these formats, the steps are similar. At universities, these might be professors. 1949/2004).

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Why fundraisers feel stuck in the middle between Administrators and Donors

iMarketSmart

In the universal hero story, a guiding sage helps the hero. The effective fundraiser is the donor’s guiding sage. She advances the donor’s hero story. The problem is not with the fundraiser, the donor, or even the public. The universal hero story is “hard-wired” into our psyches. But not just for donors.