Nonprofit Marketing Guide

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Voluntary Action 141

Voluntary Action Public and Nonprofit Management Universities Psychology 141

Bloomerang

MAY 4, 2023

Honestly, this apartment would be a perfect fit for you—it’s a great area, a lovely building, and close to public transport.” “But Donor cultivation is other- centered too; we even have a name for the best way to practice it–donor-centered. Sargeant maintains that “ Donors are fundraising’s customers.

Public and Nonprofit Management 99

Public and Nonprofit Management Public Policy Psychology Philanthropy 99

iMarketSmart

APRIL 10, 2023

If a donor wants a publication, newsletter, or event details, that’s easy.[55] 55] Survey outcomes: Teach something about the donor Questions can work even without the follow up.[56] Another experiment tested the effects of reading planned gift donor stories.[71] Psychology studies show the same thing. 1949/2004).

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

Get Fully Funded

FEBRUARY 12, 2023

And more importantly, what makes someone give to YOUR nonprofit? Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. 8 Psychological Reasons Why People Give 1.

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132