Remove Donor Motivation Remove Philanthropy Remove Voluntary Action
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Using Research to Raise More Money

Nonprofit Marketing Guide

You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. Here are some tips on how to find and access these studies for yourself: Where to look: First, you’ll need to find a study. I love Google Scholar (scholar.google.com) to look for research.