Donor Motivation Philanthropy Values 
iMarketSmart
JUNE 12, 2023
Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. Heroic philanthropy A hero displays sacrificial protection.[5] 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis.
Nonprofit Marketing Guide
MARCH 17, 2015
To refine your approach, spend some time understanding your nonprofit’s larger goals — whether it’s to reach more wealthy donors, motivate people to take action on an important policy, or to drive more young people to raise money on your behalf. As a result, they aren’t really speaking directly to anyone. Ask questions and listen.
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The Agitator
FEBRUARY 6, 2013
Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Here are Kevin’s findings on key motivators that preserve the intrinsic benefits of giving.
iMarketSmart
JANUARY 25, 2023
Thus, as a fundraiser, part of your job when interacting with a major donor prospect is to help the donor explore and understand their identity. They do possess very specific values, beliefs, and motivations, but if they haven’t taken time to reflect on them, they may not realize how closely these tie in to their decision to give.
Bloomerang
JUNE 6, 2024
When members hear about a specific person who overcame adversity because of their help, it paints a vivid picture of the impact and value of their contribution. Celebrating contributions: How recognition fuels donor retention Recognition matters. Social proof is a formidable force in philanthropy.
Fundraising Coach
MARCH 21, 2023
Caliopy is the Founder and Principal Consultant at Philanthropy Without Borders, a firm with expertise in ethical storytelling, donor engagement, and strategic planning. And some of our donors may share lived experiences with our clients, if we only take the time to learn this about them.There is always overlap.
The Agitator
MAY 23, 2018
In the book, Scott espouses agile marketing values of: Individuals and interactions over processes and tools. From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. Responding to change over following a plan.
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