Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide
The Agitator
FEBRUARY 6, 2013
Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Here are Kevin’s findings on key motivators that preserve the intrinsic benefits of giving.
Let's personalize your content