Nonprofit Tech for Good

AUGUST 14, 2022

Why is the Psychology of Giving Important? Across the nonprofit sector, organizations usually utilize the psychology of giving in one of two ways: In one case, the Executive Director, Development Director, or Board Member who’s responsible for creating fundraising appeals assumes all donors have the same motivations for giving that they do.

Psychology 106

Psychology Donor Motivation Philanthropy Nonprofits 106

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. So, a well-placed thank you or a shout-out can make all the difference in converting members to repeat donors. Social proof is a formidable force in philanthropy.

Psychology 93

Psychology Participation and motivation Retention Technology 93

iMarketSmart

JUNE 12, 2023

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. Heroic philanthropy A hero displays sacrificial protection.[5] 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis. What else can work?

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

iMarketSmart

OCTOBER 1, 2022

The list below was an attempt by Forbes Magazine to capture the “faces of philanthropy” way back in 1994. For someone who was practicing then, it seems largely true though a bit simplistic about donors’ motivations and the labels applied to them. Are these still the faces of philanthropy? The Seven Faces of Philanthropy.

Philanthropy 52

Philanthropy Psychology Donor Motivation Culture 52

Nonprofit Marketing Guide

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Voluntary Action 143

Voluntary Action Public and Nonprofit Management Universities Psychology 143

Bloomerang

MAY 4, 2023

Donor Cultivation. Are your donors also your customers? Like philanthropy, customer service is uniquely American. Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Customer Service.

Public and Nonprofit Management 98

Public and Nonprofit Management Public Policy Psychology Philanthropy 98

iMarketSmart

OCTOBER 4, 2024

The less energy an organization devotes to creating the conditions that will motivate donors, the more it wastes on fundraising, predisposing itself to high rates of donor attrition and handcuffing its advancement team. Donor motivations are the philanthropic horse that all too often get put behind the fundraising cart.

Donor Motivation 59

Donor Motivation Psychology Energy Philanthropy 59