NonProfit PRO
OCTOBER 14, 2021
Donors are fascinating, unique individuals who consider multiple motivations when deciding how, when and why to be charitable. It is no longer enough to say, “Our donors give because they care about our mission.” It's important to uncover donors’ motivations.
iMarketSmart
JUNE 12, 2023
Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. Heroic philanthropy A hero displays sacrificial protection.[5] 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis. What else can work?
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Nonprofit Marketing Guide
MARCH 17, 2015
To refine your approach, spend some time understanding your nonprofit’s larger goals — whether it’s to reach more wealthy donors, motivate people to take action on an important policy, or to drive more young people to raise money on your behalf. As a result, they aren’t really speaking directly to anyone.
iMarketSmart
OCTOBER 1, 2022
The list below was an attempt by Forbes Magazine to capture the “faces of philanthropy” way back in 1994. For someone who was practicing then, it seems largely true though a bit simplistic about donors’ motivations and the labels applied to them. Are these still the faces of philanthropy? The Seven Faces of Philanthropy.
Nonprofit Tech for Good
AUGUST 14, 2022
On the other end of the spectrum, there are nonprofit leaders who neglect philanthropy psychology. This person fears offending donors by asking at the “wrong” time. When a major event happens, such as the pandemic, wars, or natural disasters, they make a decision for the donor that this is the wrong time to be asked for a gift.
Candid
OCTOBER 1, 2024
As nonprofit fundraisers navigate the ever-evolving world of philanthropy, keeping up with donor trends is crucial. Here’s a look at select key findings fundraisers should consider when planning their strategies. Similarly, the top 0.1%
Nonprofit Marketing Guide
OCTOBER 12, 2022
You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. Here are some tips on how to find and access these studies for yourself: Where to look: First, you’ll need to find a study. I love Google Scholar (scholar.google.com) to look for research.
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