Donor Motivation and Philanthropy - Nonprofit Leadership Zone

How to Uncover Donors’ Motivations To Better Align Organization Mission and Individual Philanthropy

NonProfit PRO

OCTOBER 14, 2021

Donors are fascinating, unique individuals who consider multiple motivations when deciding how, when and why to be charitable. It is no longer enough to say, “Our donors give because they care about our mission.” It's important to uncover donors’ motivations.

Donor Motivation

Donor Motivation Philanthropy Education Education

The Power of Heroic Philanthropy: Understanding Donor Motivations

iMarketSmart

JUNE 12, 2023

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. Heroic philanthropy A hero displays sacrificial protection.[5] 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis. What else can work?

Donor Motivation

Donor Motivation Philanthropy Insurance Altruism and Helping

Developing a Modern Public Relations Strategy

Nonprofit Marketing Guide

MARCH 17, 2015

To refine your approach, spend some time understanding your nonprofit’s larger goals — whether it’s to reach more wealthy donors, motivate people to take action on an important policy, or to drive more young people to raise money on your behalf. As a result, they aren’t really speaking directly to anyone.

Public and Social Policy

Public and Social Policy Public and Nonprofit Management Health Donor Motivation

Webinars

Forecasting Failures Are Costly: Here's How To Fix Them

The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

AUGUST 14, 2022

On the other end of the spectrum, there are nonprofit leaders who neglect philanthropy psychology. This person fears offending donors by asking at the “wrong” time. When a major event happens, such as the pandemic, wars, or natural disasters, they make a decision for the donor that this is the wrong time to be asked for a gift.

Psychology

Psychology Donor Motivation Philanthropy Nonprofits

The Faces of Philanthropy: Are They Changing?

iMarketSmart

OCTOBER 1, 2022

The list below was an attempt by Forbes Magazine to capture the “faces of philanthropy” way back in 1994. For someone who was practicing then, it seems largely true though a bit simplistic about donors’ motivations and the labels applied to them. Are these still the faces of philanthropy? The Seven Faces of Philanthropy.

Philanthropy

Philanthropy Psychology Donor Motivation Culture

Dollars and Change: What 8 years of giving data mean for fundraisers

Candid

OCTOBER 1, 2024

As nonprofit fundraisers navigate the ever-evolving world of philanthropy, keeping up with donor trends is crucial. Here’s a look at select key findings fundraisers should consider when planning their strategies. Similarly, the top 0.1%

Fundraising

Fundraising Fundraising Health Donor Motivation

Thinking About Donors as Customers

Bloomerang

MAY 4, 2023

Donor Cultivation. Are your donors also your customers? Like philanthropy, customer service is uniquely American. Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Customer Service.

Public and Nonprofit Management

Public and Nonprofit Management Public Policy Psychology Philanthropy

Using Research to Raise More Money

Nonprofit Marketing Guide

OCTOBER 12, 2022

You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. Here are some tips on how to find and access these studies for yourself: Where to look: First, you’ll need to find a study. I love Google Scholar (scholar.google.com) to look for research.

Voluntary Action

Voluntary Action Public and Nonprofit Management Universities Psychology

Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide

The Agitator

FEBRUARY 6, 2013

Many are unaware of the ample evidence in behavioral science for why premiums not only delude fundraisers but, far more importantly, destroy donor motivation and loyalty. The paradox where premiums are crowding out the very act the fundraisers are presumably trying to foster – philanthropy. Are you caught in the Premium Paradox?

Retention

Retention Donor Motivation Values Nonprofits

The Top 4 Motivations for Giving and the Peril of Ignoring, Misinterpreting or Underestimating Them

iMarketSmart

OCTOBER 4, 2024

The less energy an organization devotes to creating the conditions that will motivate donors, the more it wastes on fundraising, predisposing itself to high rates of donor attrition and handcuffing its advancement team. Donor motivations are the philanthropic horse that all too often get put behind the fundraising cart.

Donor Motivation

Donor Motivation Psychology Energy Philanthropy

Are we playing God? Economists continue to investigate motivations of donors

Fundraising Coach

JANUARY 21, 2009

The Chronicle of Philanthropy pointed to a report by The Economist on research showing that public recognition may motivate donors to give bigger gifts. Share and Enjoy: Other Possibly Related posts: Americans continue to be generous More on what really annoys your donors Americans continue generous giving.

Sociology

Sociology Donor Motivation Universities Philanthropy

The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

JUNE 6, 2024

So, a well-placed thank you or a shout-out can make all the difference in converting members to repeat donors. Social proof is a formidable force in philanthropy. The post The Psychology Behind Giving: Motivating Members to Become Donors appeared first on Bloomerang.

Psychology

Psychology Participation and motivation Retention Technology

[Guest Post] The Diagram of Ethical Storytelling Excellence

Fundraising Coach

MARCH 21, 2023

Caliopy is the Founder and Principal Consultant at Philanthropy Without Borders, a firm with expertise in ethical storytelling, donor engagement, and strategic planning. And some of our donors may share lived experiences with our clients, if we only take the time to learn this about them.There is always overlap.

Ethics

Ethics Philanthropy Donor Motivation Recruitment

12 Keys to Conducting Effective Donor Interviews

iMarketSmart

APRIL 29, 2022

Yet even the most curious must learn to ask questions that yield the most insight into donor motivation and to link those propensities to institutional mission. Curiosity is a fundraisers greatest asset. Below is the advice I give myself when preparing for each. im Langley is the president of Langley Innovations.

Psychology

Psychology Donor Motivation Philanthropy Culture

Agitator Cliff Notes: “Hacking Marketing”

The Agitator

MAY 23, 2018

From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? As you can tell, there’s plenty of meat on these bones. And are you doing it for them?

Marketing

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Tracking Performance: 6 Fundraising Data Points You Need

Fundraising Coach

MARCH 15, 2021

By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more.

Fundraising

Fundraising Fundraising Retention Technology

5 Fundraising Ideas to Support Your Volunteer Program

Get Fully Funded

JANUARY 7, 2022

A volunteer grant program is a corporate philanthropy initiative that encourages volunteerism in communities where employees reside and work. Creating an online donation page is the perfect chance to build a strong connection and relationship with your donors, motivating them to give. Raise awareness of volunteer grants.

Fundraising

Fundraising Fundraising Volunteerism Volunteerism

Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

MAY 9, 2021

Donor Appreciation for Major Donors. Major donors make up the backbone of successful fundraising strategies. According to this article , $410 billion was given in philanthropy in 2017 and 49% of the funds donated were by the top 1% of donors. Exclusive Event Opportunities.

Retention

Retention Activism Fundraising Fundraising

Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

MAY 9, 2021

Donor Appreciation for Major Donors. Major donors make up the backbone of successful fundraising strategies. According to this article , $410 billion was given in philanthropy in 2017 and 49% of the funds donated were by the top 1% of donors. Exclusive Event Opportunities.

Retention

Retention Activism Fundraising Fundraising

4 Tips to Find the Right Audience for Your Nonprofit’s Event

Nonprofit Megaphone

DECEMBER 4, 2021

Ask yourself why donors would want to attend. To find the right event and audience, it’s important that you understand (and then align) both your donors’ motivations and your fundraising goals. Create a contact strategy. Start by asking yourself a truly humbling question: “Why would someone want to attend my event?”.

Participation and motivation

Participation and motivation Donor Motivation Recruitment Fundraising

Tracking Performance: 6 Fundraising Data Points You Need

Fundraising Coach

MARCH 15, 2021

By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more.

Fundraising

Fundraising Fundraising Retention Technology

Donor Identity Questions – Teasing Out Values, Beliefs, and Motivations

iMarketSmart

JANUARY 25, 2023

Below, we’re going to reveal a series of questions you can ask major donor prospects to help unearth their identities. Philanthropy Origin Story Questions Most people don’t grow up wanting to give away their money. These are broken into four categories – origin story, life history, inspirational people, and values.

Values

Values Fundraising Fundraising Universities

Why AI and Machine Learning Fail to Help Fundraisers Build ‘QUALIFIED’ Major Donor Portfolios (or Caseloads)

iMarketSmart

JANUARY 10, 2024

It cannot understand the role another person played in the journey of a supporter to become a donor to your nonprofit. These are the foundations of donor motivation. Plus, when it comes to major donors, usually the sample sizes of quantitative data are too small to draw valid statistical conclusions.

Participation and motivation

Participation and motivation Fundraising Fundraising Values

Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

JUNE 19, 2023

6] See previous article: The Power of Heroic Philanthropy: Understanding Donor Motivations [7] Tooby, J., & Cosmides, L. Friendship and the banker’s paradox: Other pathways to the evolution of adaptations for altruism. Proceedings of the British Academy, 88 , 119-144. [5] 8] (2016, June 2).

Altruism and Helping

Altruism and Helping Insurance Psychology Law

How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

MARCH 20, 2022

At the heart of philanthropy is story. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. Story starts with character. Without a relatable character, the fundraising story is dead. 2015.05.011.

Organizational Behavior

Organizational Behavior Children Fundraising Fundraising

Stop complaining because your success is up to you

iMarketSmart

JULY 20, 2016

All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century. In the 1912 Olympics, his running shoes were stolen!

Fundraising

Fundraising Fundraising Donor Motivation Philanthropy

Do You Know the Deepest Longing of Your Donor?

Veritus Group

MARCH 24, 2023

No matter the organization, no matter the mission, donors everywhere share the same deepest longing. The post Do You Know the Deepest Longing of Your Donor? Its simplicity might surprise you. appeared first on Veritus Group.

Donor Motivation

Donor Motivation Philanthropy Communication

Do you know the names of your donor’s influencers?

iMarketSmart

APRIL 3, 2017

Life stories are like fingerprints. No two are alike and everyone has them. All of our life stories are filled with challenges that must be overcome, successes and failures, good times and heartaches, help we received from others and times we provided assistance.

Technology

Technology Donor Motivation Communication Fundraising

[ASK AN EXPERT] How Important Is It To Promptly Acknowledge Receipt Of A Supporter’s Input?

Bloomerang

DECEMBER 20, 2024

The most successful charities tap into donor motivations for giving , of which there are many. Its not for anyone else to judge their motivations. 70% of donors would increase their philanthropy if they received what they neededfrom charities (Penelope Burk, Donor-Centered Fundraising ).

Philanthropy

Philanthropy Leadership Donor Motivation Culture

How to build deeper connections with your donors using surveys

iMarketSmart

APRIL 10, 2023

Philanthropy & Education, 2 (2), 1-28. [45] Raising social awareness through philately and its effect on philanthropy. Philanthropy & Education, 3 (1), 73-102. [61] His focus is on accurately uncovering “deeper constructs” of donor motivation. [44] James, R. Jones & Bartlett Learning. 61] James, R.

Psychology

Psychology Public and Social Policy Environmental Participation and motivation

Why fundraisers feel stuck in the middle between Administrators and Donors

iMarketSmart

OCTOBER 3, 2022

But the job is to raise money from donors motivated by their own hero story. She can feed the administrator-hero story back to the administrators and out to the donors. Their hero story causes them to misperceive donor motives. You can still push for an internal culture of philanthropy. They aren’t stupid.

Public and Nonprofit Management

Public and Nonprofit Management Fundraising Fundraising Foundations

Nonprofit Leadership Zone

How to Uncover Donors’ Motivations To Better Align Organization Mission and Individual Philanthropy

The Power of Heroic Philanthropy: Understanding Donor Motivations

Webinars

Trending Sources

Developing a Modern Public Relations Strategy

Webinars

Understanding the Psychology of Why Donors Give to Nonprofits

The Faces of Philanthropy: Are They Changing?

Dollars and Change: What 8 years of giving data mean for fundraisers

Thinking About Donors as Customers

Using Research to Raise More Money

Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide

The Top 4 Motivations for Giving and the Peril of Ignoring, Misinterpreting or Underestimating Them

Are we playing God? Economists continue to investigate motivations of donors

The Psychology Behind Giving: Motivating Members to Become Donors

[Guest Post] The Diagram of Ethical Storytelling Excellence

12 Keys to Conducting Effective Donor Interviews

Agitator Cliff Notes: “Hacking Marketing”

Tracking Performance: 6 Fundraising Data Points You Need

5 Fundraising Ideas to Support Your Volunteer Program

Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

4 Tips to Find the Right Audience for Your Nonprofit’s Event

Tracking Performance: 6 Fundraising Data Points You Need

Donor Identity Questions – Teasing Out Values, Beliefs, and Motivations

Why AI and Machine Learning Fail to Help Fundraisers Build ‘QUALIFIED’ Major Donor Portfolios (or Caseloads)

Dr. James explains how to harness friendship reciprocity to unlock heroic donations

How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

Stop complaining because your success is up to you

Do You Know the Deepest Longing of Your Donor?

Do you know the names of your donor’s influencers?

[ASK AN EXPERT] How Important Is It To Promptly Acknowledge Receipt Of A Supporter’s Input?

How to build deeper connections with your donors using surveys

Why fundraisers feel stuck in the middle between Administrators and Donors

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