Donor Motivation Participation and motivation Values 
Bloomerang
JUNE 6, 2024
Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. When members hear about a specific person who overcame adversity because of their help, it paints a vivid picture of the impact and value of their contribution.
iMarketSmart
NOVEMBER 6, 2024
The emphasis is on quick wins, often at the cost of building real relationships with donors. Without an understanding of each donor’s personal motivation, it’s hard to foster a connection that lasts. Tactical, Not Relational In low-dollar fundraising, donors are often treated like targets rather than valued partners.
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iMarketSmart
JANUARY 10, 2024
However, if you are not engaging your supporters with a donor-driven system that collects qualitative data , AI cannot know why a donor cares about your mission. It cannot know the values that drive a person to give or participate as a volunteer. These are the foundations of donor motivation.
Bloomerang
MAY 10, 2022
Follow up with each donor by sending messages that describe how their donation is being used and the impact it’s having. In these messages, you should invite donors to continue engaging with your mission in other ways. You can do this by encouraging them to participate in a volunteer opportunity or attend one of your events.
The Agitator
FEBRUARY 25, 2018
That’s because authors Katrina VanHuss and Otis Fulton provide a fascinating, road-tested tour of donor motivation, donor recognition and donor incentives—good and bad—and the behavioral science principles that undergird them. And you can order Donor Dash right here. PLUS…this one a hell of a fun read.
The Agitator
MAY 23, 2018
In the book, Scott espouses agile marketing values of: Individuals and interactions over processes and tools. From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. Responding to change over following a plan.
iMarketSmart
MARCH 20, 2022
In either case, your story won’t motivate donors. As a specific example of the importance of identification from fundraising, an in-depth investigation of donor motivations for giving to university athletic programs found that, “‘vicarious achievement’ was a primary motivational factor for donors to university athletic programs.
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