The 4-step guide to turning one-time event participants into lasting donors
Nonprofit Marketing Blog
MAY 1, 2012
Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Are you doing all you could to embrace these friends of friends? Be sure to: 1.
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