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The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. Empowering donors: Creating impact with every contribution Members convert into donors when they realize their power to effect change.

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The 4-step guide to turning one-time event participants into lasting donors

Nonprofit Marketing Blog

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Are you doing all you could to embrace these friends of friends? Be sure to: 1.

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The 4-step guide to turning one-time event participants into lasting donors

Nonprofit Marketing Blog

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Are you doing all you could to embrace these friends of friends? Be sure to: 1.

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Raising Extra Billions By Changing The Rules

The Agitator

Its organizers — Giles Pegram, CBE, a leading European fundraising thinker and consummate hands-on practitioner, and Dr. Adrian Sargeant, a leading authority on donor motivation and loyalty — have assembled an all-star cast of hands-on specialists with the skill, experience and guts to set the change process in motion.

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Donor-Centric or Faux Donor-Centric? Check the Plumbing.

The Agitator

Here at The Agitator we’re far from blameless when it comes to ignoring or undervaluing the plumbing in the house of donor care. We “exalt” the “philosophers” by reviewing books on how best to communicate with donors…we attempt to cover the latest research on donor motivation…we deal with important issues like donor identity and preference.

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Low Dollar vs Major Gifts Fundraising – It’s the Underlying Strategy that Matters, not the Amounts

iMarketSmart

The emphasis is on quick wins, often at the cost of building real relationships with donors. Without an understanding of each donor’s personal motivation, it’s hard to foster a connection that lasts. Tactical, Not Relational In low-dollar fundraising, donors are often treated like targets rather than valued partners.

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Donor Stewardship: Expert Tips to Build Strong Relationships

Bloomerang

Follow up with each donor by sending messages that describe how their donation is being used and the impact it’s having. In these messages, you should invite donors to continue engaging with your mission in other ways. You can do this by encouraging them to participate in a volunteer opportunity or attend one of your events.