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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green

Donor motivations are the “why” that drives their support of your nonprofit. Learn how to uncover those motivations and inspire more support in this guide. By Ryan Carpenter For the last several years, nonprofits have struggled to make ends meet due to falling revenue, rising inflation, and an increase in community needs.

Ethics 286
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Mixed Links for Nonprofit Communicators #GivingTuesday Edition – October 19, 2018

Nonprofit Marketing Guide

Technology has been my enemy this week, but I won’t let that stop me from bringing you the best links! Bloomerang shares 3 Tips to Help Your Nonprofit Get Ready for #GivingTuesday. John Haydon breaks down the strategy involved in Giving Tuesday Done Right – A KISS Plan for Small Nonprofits. New Orleans, LA. Need ideas?

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What’s Wrong with Donor Journeys: The Hidden Costs of a Misguided Approach

iMarketSmart

Automated donor journeys are everywhere. Nonprofit leaders, seeking efficiency and hoping to do more with less, are often encouragedsometimes pressuredto adopt this tool by customer relationship management (CRM) vendors. The pitch is enticing: automated journeys promise to save time, reduce workload, and improve donor engagement.

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Low Dollar vs Major Gifts Fundraising – It’s the Underlying Strategy that Matters, not the Amounts

iMarketSmart

Low-Dollar vs. Major Gifts Fundraising – Strategy Over Amounts In the nonprofit world, leaders, board members, and staff are faced with a unique balancing act. Let’s dive into why that strategic difference matters and how it shapes the donor experience and success of your organization. Imagine a pizza shop and a law firm.

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The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

Unlocking donor potential: The power of emotional engagement Unlocking the emotional triggers that inspire members to evolve into donors is key to amplifying the impact of any nonprofit. Personalized engagement: Explore each member’s preferences with a nonprofit CRM like Bloomerang.

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Raising Extra Billions By Changing The Rules

The Agitator

Raising Extra Billions—Changing the Rules of Fundraising to be held on 22 April at the Bishopsgate Institute is a ‘must attend’ for UK nonprofits, and frankly, for any nonprofit leader anywhere in the world willing to head to London. This is NOT another fundraising conference. Change in our sector doesn’t come easily.

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Tracking Performance: 6 Fundraising Data Points You Need

Fundraising Coach

By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more. Use it as a helpful single indicator alongside other, more detailed metrics.